Kafukufuku, Phunzirani, & Dziwani Zaukadaulo Wogulitsa ndi Kutsatsa | Martech Zone

Nkhani Zaposachedwa za Martech

Nzeru zochita kupanga
Douglas KarrLachiwiri, May 30, 2023
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Chatbase: Phunzitsani ChatGPT ndikukhazikitsa ChatBot Yanu Yanzeru Yapaintaneti Popanda Katswiri Wa AI

Macheza achikhalidwe omwe adapangidwa zaka zapitazo anali ndi zochitika zosavuta… funsani funso ndipo bot idayesa kumvetsetsa funsolo ndikupereka yankho loyenera. Kupanga chokumana nacho chatbot kunali kovutirapo: kusaka mawu osakira ndi ziganizo, kugwiritsa ntchito mitengo yamalingaliro kuti ipereke chitsogozo, komanso osayankha moyenera. Nthawi zambiri, ndikukhulupirira kuti ogwiritsa ntchito ambiri (monga ine) adawapeza akukwiyitsa, makamaka makampani akamayesa kuwabisa ngati anthu enieni. Ndikofunikira kuti makampani…

Zambiri Martech Zone nkhani

Kutsatsa Kwama foni ndi Ma Tablet

Philip PortmanLachiwiri, May 30, 2023
10

Zitsanzo 10 za Mauthenga Oyankha Paokha (SMS) Zomwe Bizinesi Yanu Ingagwiritsire Ntchito Kusunga Nthawi ndi Kupititsa Patsogolo Kwa Makasitomala Anu

Kodi mumadziwa kuti 48% ya makasitomala amakonda kutumizirana mameseji ngati njira yolumikizirana yamabizinesi? Komanso, 45% ya mauthenga amalandila kuyankha kuchokera kwa wolandira, zomwe zimapangitsa kuti mameseji (SMS) azitha kutsatsa kukhala njira yopita ku mafakitale onse. Komabe, kubwera ndi mameseji kuti muyankhe kwa makasitomala nthawi zina kumakhala kovuta. Mutha kulandira text kuchokera ku...
Kutsatsa Ukadaulo

Oleksii RaboshLachiwiri, May 30, 2023
5

Jooble: Programmatic Job Advertising (PJA) ndi Price-Per-Job (PPJ) Marketing Automation

Kutsatsa kwa recruitment, kapena kutsatsa kwaukadaulo wantchito, ndi bizinesi yomwe ikukula mwachangu yomwe imafuna kusintha kosalekeza kuti ikhale patsogolo pa mpikisano. Chifukwa cha kuchuluka kwa anthu omwe akufunafuna ntchito, ochita masewera olimbitsa thupi amakonda kupanga ntchito zambiri zomwe zimachitika nthawi zonse. Ku Jooble, timamvetsetsa kufunikira kopereka mayankho osinthika komanso othandiza kwa anzathu, kotero tapanga…
CRM ndi Data Platform

Douglas KarrLamlungu, May 28, 2023
83

Spiro: CRM Yoyendetsedwa ndi AI kwa Opanga ndi Ogawa Omwe Amakumana ndi Zovuta Zamakono Zogulitsa

Kuwongolera maubwenzi a makasitomala ndi njira zogulitsa kungakhale kovuta, makamaka kwa opanga ndi ogulitsa. Machitidwe a CRM achikhalidwe nthawi zambiri amalephera, kukhumudwitsa opanga ndi ogawa ndikulowetsa deta pamanja, kusowa kwa maonekedwe, ndi mwayi wophonya. Komabe, Spiro, CRM yoyendetsedwa ndi AI, ikusintha masewerawa pothana ndi zovuta izi molunjika ndikupereka yankho lokwanira. Chimodzi mwamadandaulo odziwika kwambiri pa…
Kulimbikitsa Kugulitsa

Douglas KarrLoweruka, May 27, 2023
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ScoreApp: Limbikitsani Ndi Kukulitsa Zotsogola Zanu Zotsogola ndi Kutsatsa kwa Quiz Funnel

Kusonkhanitsa otsogolera apamwamba kwambiri ndizovuta zomwe makampani amakumana nazo masiku ano pa digito. Njira zachikhalidwe nthawi zambiri zimalephera kupereka zidziwitso zoyenera komanso zotheka kuchita. ScoreApp imapereka yankho lothandiza potsatsa mafunso. Pogwiritsa ntchito mafunso ndi kuwunika, ScoreApp imathandizira mabizinesi kukopa otsogolera ofunda, kusonkhanitsa zidziwitso zanzeru, ndikukulitsa malonda bwino. Kodi Scorecard Marketing ndi chiyani? Scorecard: monga…
Nzeru zochita kupanga

Douglas KarrLachisanu, May 26, 2023
29

Looka: Chizindikiro Chanu cha AI-Powered ndi Graphic Branding Site

Kukhala ndi dzina lamphamvu komanso losaiwalika ndikofunikira kuti zinthu ziziyenda bwino. Apa ndipamene Looka amabwera. Looka ndi logo yoyendetsedwa ndi AI komanso tsamba lachiwonetsero lomwe limapatsa mphamvu mabizinesi ndi mabizinesi ang'onoang'ono kupanga ma logo odabwitsa ndikupanga mtundu wogwirizana mosavutikira. Ndi nsanja yake yosavuta kugwiritsa ntchito komanso ukadaulo wamphamvu wa AI, Looka imapanga chizindikiritso cha akatswiri komanso owoneka bwino.…

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Kampeni ya UTM Querystring

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Mwachikhalidwe

Nzeru zochita kupanga

Douglas KarrLachisanu, May 26, 2023
17

Nangumi Katatu: Tsegulani Mphamvu Yanu Shopify Store Data yokhala ndi AI-Driven Attribution and Forecasting

Kuwongolera ndikugwiritsa ntchito bwino deta ndikofunikira kuti mabizinesi a ecommerce achite bwino. Triple Whale, nsanja yaukadaulo ya AI yopangidwira Shopify, imapereka zida zambiri zosinthira ma analytics, mawonekedwe, kugulitsa, kulosera, ndi zina zambiri. Ndi zidziwitso zenizeni zenizeni komanso luso lodzipangira okha, Triple Whale imapatsa mphamvu ma brand kuti apange zisankho zoyendetsedwa ndi data ndikuyendetsa kukula kopindulitsa. Kuchita bizinesi yopambana ya ecommerce kumaphatikizapo kuchita…
Kutsatsa Kwama foni ndi Ma Tablet

Douglas KarrLachinayi, May 25, 2023
24

Textline: Limbikitsani Malonda Anu Ndi CRM-Integrated Text Messaging (SMS) Kwa Magulu

Kulankhulana kogwira mtima, kwachangu, komanso kolembedwa ndikofunikira pakuyendetsa malonda ndikupanga ubale wolimba ndi omwe akuyembekezeka komanso makasitomala. Njira zachikhalidwe monga kuyimba foni ndi maimelo nthawi zambiri zimakhala zochedwa ndipo mwina sangayankhe. Kutumizirana mameseji (SMS) kumakupatsani mwayi wogwiritsa ntchito mameseji abizinesi kuti mupititse patsogolo kugulitsa kwanu ndikuwongolera momwe makasitomala anu amachitira. Tiyeni…
Kutsatsa Imelo & Kutsatsa Maimelo Pakompyuta

Douglas KarrLachinayi, May 25, 2023
37

Mndandanda Wathunthu Wamakampeni a Imelo Bizinesi Yanu Iyenera Kuchitidwa Ndi Njira

Kutsatsa maimelo kumachita gawo lofunikira kwambiri pakupeza makasitomala atsopano, kusunga omwe alipo, kulimbikitsa kukhulupirika kwamakasitomala, kukweza mbiri, ndi kugulitsa zinthu kapena ntchito. Nayi mitundu ingapo yamakampeni otsatsa maimelo omwe angathandize bizinesi kukwaniritsa zolinga izi: Kampeni Zopeza: Cholinga cha kampeni yotsatsa ndikukopa makasitomala atsopano. Maimelo awa akufuna kudziwitsa makasitomala anu…
CRM ndi Data Platform

Douglas KarrLachitatu, May 24, 2023
15

Mafomu Owopsa: Momwe Mungapangire Fomu Yazifukwa Zambiri Mu WordPress Kuti Musonkhanitse Zotsogola Zazinthu Zambiri kapena Ntchito

Chimodzi mwazinthu zomwe ndikuchita patsamba lino ndikupangitsa kuti alendo azipempha thandizo mosavuta. Tili ndi chatbot yopangidwa ndi anthu yomwe imalimbikitsa ogwiritsa ntchito athu, koma nthawi zina zimakhala zosokoneza kwambiri. Tili ndi fomu yolumikizirana nayo m'munsi mwathu, koma nthawi zambiri zimakhala zambiri. Chomwe ndimafunikira chinali fomu yotolera yotsogola yomwe ndimatha ...
Kulimbikitsa Kugulitsa

Douglas KarrLachitatu, May 24, 2023
349

Sendoso: Limbikitsani Kuchita Zinthu, Kupeza, ndi Kusunga ndi Direct Mail

M'mawonekedwe amakono omwe akupita patsogolo mwachangu, njira zotsatsira zachikhalidwe zikuoneka zosakwanira. Kuphulika kwa maimelo, kuyimba mozizira, komanso otumizirana makalata akusiya kugwira ntchito chifukwa makasitomala omwe angakhalepo akuchulukirachulukira kukana zoyesayesa zachilendo, zopanda umunthu zokopa chidwi chawo. Kusaka kwatsopano, zowona, komanso kulumikizana kwamunthu ndi omvera kwadzetsa kukwera kwa Sendoso, nsanja yotsatsa mwachindunji. Makhalidwe a ogula ali…
Kutsatsa Imelo & Kutsatsa Maimelo Pakompyuta

Douglas KarrLachiwiri, May 23, 2023
25

AtData: Tsegulani Mphamvu ya Chipani Choyambirira Ndi Intelligence ya Imelo

Kugwiritsa ntchito kuthekera kwa data kwakhala chinthu chofunikira kwambiri kwamakampani omwe akuyesetsa kuti azitha kupikisana nawo. Deta ya chipani choyamba (1P), makamaka, yatulukira ngati mgodi wagolide wa zidziwitso zamtengo wapatali. Pozindikira izi, AtData, kampani yazanzeru zama imelo, imapereka mayankho ambiri opangidwa kuti athandizire mabizinesi kukulitsa ndi kukulitsa deta yawo ya chipani choyamba. Pogwirizana ndi AtData, ogulitsa akhoza…
Media Social Marketing

Douglas KarrLolemba, May 22, 2023
30

NiceJob: Sungani Ndemanga ndi Zotumiza Kuchokera kwa Makasitomala Kuti Mukulitse Bizinesi Yanu Ndi Umboni Wachikhalidwe

Kupanga chidaliro ndikukhazikitsa mbiri yabwino pakati pa omwe angakhale makasitomala ndizovuta zomwe mabizinesi ambiri amakumana nazo. Popanda ndemanga ndi malingaliro ambiri, mabizinesi atha kuvutikira kuti akhale odalirika ndikukopa makasitomala atsopano. M'nthawi yamasiku ano ya digito, kuwunika kwapaintaneti komanso kutumizirana mawu pakamwa kumatenga gawo lofunikira pakukonza zisankho zogulira ogula, zomwe zimapangitsa kuti mabizinesi azichita mwachangu…
Kutsatsa Imelo & Kutsatsa Maimelo Pakompyuta

Vladislav PodolyakoLolemba, May 22, 2023
331

6 Njira Zabwino Kwambiri Zoonjezera Kubweza Pazachuma (ROI) Pakutsatsa Kwanu Imelo

Mukayang'ana njira yotsatsira yomwe ili ndi phindu lokhazikika komanso lodziwikiratu pazachuma, simuyang'ananso kutsatsa kwa imelo. Kupatula kukhala wokhoza kutha, imakupatsiraninso $42 pa $1 iliyonse yomwe mumagwiritsa ntchito pamakampeni. Izi zikutanthauza kuti ROI yowerengeka ya malonda a imelo ikhoza kufika osachepera 4200%. Mu positi iyi ya blog, tikuthandizani kuti mumvetsetse…
Media Social Marketing

Douglas KarrLolemba, May 22, 2023
19

Kodi Muyenera Kusindikiza Zomwezo Pazambiri Zanu Zapa Social Media?

Pamene ma algorithms a Twitter adatsegulidwa posachedwa, chinthu chimodzi chochititsa chidwi chinali chakuti mbiri ya Twitter yomwe imasindikiza pamasamba awo ochezera a pa Intaneti sanapatsidwe mawonekedwe ofanana ndi omwe adalemba. Ndinakhumudwa pang'ono ndi izi. Ndili ndi mbiri yanga ya Twitter komwe ndimachita ndekha ndi maakaunti ena a Twitter koma Martech ZoneAkaunti ya Twitter ndi malo omwe anthu…
CRM ndi Data Platform

Douglas KarrLoweruka, May 20, 2023
2,494

Optimove: Kuyendetsa Ubale Wosintha Makasitomala Ndi AI

Optimove ndi mtsogoleri wamakampani pamakampani oyang'anira ubale wamakasitomala (CRM), odziwika chifukwa cha kuyimba kwake motsogozedwa ndi AI, kuzindikira kwamakasitomala, komanso njira zamakanema ambiri. Kampaniyo imakondweretsedwa chifukwa chakutha kusintha maulendo amakasitomala pamlingo waukulu ndikuwonetsetsa kulumikizana koyenera komanso kuchitapo kanthu pamakasitomala onse. Optimove idalandira zigoli 12 mu Forrester's Wave for Cross-Channel Campaign…

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Zonsezi zinayamba ngati kalabu yabuku.

Inde, ndikutsimikiza. Ndinayamba ntchito yanga pa intaneti zaka zoposa makumi awiri zapitazo. Tsamba langa loyamba linali tsamba lotchedwa Helping Hand lomwe limasunga masamba abwino kwambiri kuchokera pa intaneti kuti athandize anthu makompyuta awo komanso kugwiritsa ntchito zida zapaintaneti. Zaka zingapo pambuyo pake ndidagulitsa malowo ku kampani yomwe idathandiza anthu kusiya kusuta, imodzi mwa zoyambirira zanga chachikulu mapangano.

Ndinayamba kulemba mabulogu pa Blogger ndipo ndinachita ndakatulo pa chilichonse kuyambira ndale mpaka zida za intaneti. Ndinali ponseponse ndipo nthawi zambiri ndinkadzilembera ndekha - popanda omvera ambiri. Ndinali m'kalabu ya Marketing Book ku Indianapolis yomwe inakula mofulumira. M’kupita kwa nthaŵi, ndinapeza kuti ochuluka a gululo anali kubwera kwa ine kudzafuna malangizo aukadaulo. Kuphatikiza kwa luso langa laukadaulo komanso luso langa lazamalonda ndi malonda kunali kofunika kwambiri popeza intaneti idabweretsa kusintha kwamakampani.

Pambuyo powerenga Kukambirana Kwamaliseche, Ndinalimbikitsidwa kukhala ndi mtundu wabwino ndikuwongolera zomwe zili patsamba. Ndinkafunanso kulamulira maonekedwe ndi kumverera kwa blog yanga, kotero ndinasamukira kumalo anga mu 2006 ndikumanga tsamba langa loyamba la WordPress. Popeza ndimayang'ana kwambiri paukadaulo wamalonda, sindinkafuna kuti dera lomwe lili ndi dzina langa lilowe m'malo, kotero ndidasuntha tsambalo (mowawa) kupita kumalo ake atsopano mu 2008 komwe idakula kuyambira pamenepo.

The Martech Zone ndi yake ndipo imayendetsedwa ndi DK New Media, LLC, kampani yomwe ndinayambitsa mu 2009. Nditagwira ntchito ndi pafupifupi dipatimenti iliyonse yaikulu ya malonda pa intaneti pa nthawi yanga ku ExactTarget ndikuyambitsa Compendium, ndinadziwa kuti panali kufunikira kwakukulu kwa luso langa ndi chitsogozo mkati mwa makampani ovuta kwambiri.

DK New Media ndi kampani yanga yomwe imayang'anira zofalitsa zanga, ma podcast, ma workshop, ma webinema, ndi ma gig olankhula. Highbridge ndi bungwe langa lomwe lili ndi abwenzi ena awiri omwe amathandiza makampani kukulitsa ndalama zawo pakugulitsa, kutsatsa, ndi zinthu zina. Timapereka kuphatikizika, kusamuka, maphunziro, upangiri waukadaulo, ndi chitukuko cha makonda.

Zikomo kwambiri chifukwa cha thandizo lanu pazaka zambiri!

Douglas Karr
CEO, DK New Media
VP, Highbridge