Kutsatsa Njira Zotsatsa ndi Opambana a 2012

2012

Pamene tikuyamba kuyang'ana mmbuyo chaka chatha, ndikukhulupirira kuti ndikofunikira kudziwa bwino za njira zotsatsa zomwe zikukula ... kutchuka ndi zotsatira zake. Ndikofunikanso kuzindikira njira zomwe amalonda amayenda mozungulira osatulutsa zotsatira zomwe amafuna kapena amafunikira.

Njira Zotsatsa Zotsitsa za 2012

  1. Kubwerera kumbuyo - Imodzi mwazomwe takhala tikutsutsana komanso zotchuka mu 2012 inali kulengeza izi SEO yafa. Ngakhale alangizi ambiri a SEO adangotuluka atangowerenga mutuwo, ena onse adazindikira kuti Google idachotsa kalipeti pansi pawo ndipo amayenera kusiya kubera masanjidwewo ndikuyamba kugwiritsa ntchito kutsatsa kuti ayang'anire kusaka kwa mtundu wawo. Zabwino kwa Google komanso kuthana ndi obwerera kumbuyo kwa SEO.
  2. Mauthenga a QR - chonde ndiuzeni kuti amwalira kale. Nthawi zambiri pamakhala zopititsa patsogolo ukadaulo zomwe zimawoneka ngati mayankho abwino omwe titha kugwiritsa ntchito kutsatsa. Tsoka ilo, m'malingaliro mwanga, manambala a QR sanali amodzi a iwo. Tili ndi chinthu chodabwitsa chotchedwa intaneti chomwe chimapangitsa kuti zikhale zosavuta kungolemba mu URL kapena pakasaka ndikupeza chilichonse chomwe mungafune. Pomwe ndimatulutsa foni yanga yam'manja, tsegulani pulogalamu yanga yoyezera ma QR, ndikutsegula ndikupita ku URL ... ndikadangoyilemba. Ma QR code amangokhala opanda ntchito, amakhalanso oyipa. Sindikufuna kuwawona pazinthu zanga zotsatsa. Yankho labwinoko ndi ulalo waufupi, kutumizira mameseji mufupikitsa ndi kupeza ulalo woyankha, kapena kungokhala ndi ulalo wabwino patsamba lanu kuti anthu adziwe kuti adzayendere.
  3. Kutsatsa Kwapa Facebook - Choonadi chiziuzidwa kuti ndimagwiritsa ntchito kutsatsa kwa Facebook ndipo ndalandila mayankho abwino pamisonkhano ina yomwe tidachita. Mtengo wakhala wotsika ndipo pali mipata yambiri yolondolera… koma sindingathe kuthandizabe koma ndikuganiza kuti Facebook sinatengere mtunduwo. Pa mafoni a Facebook, mtsinje wanga uli ndi zotsatsa zambiri. Pa intaneti, sindikutha kungoganiza kuti nthawi zina ndimalipira zotsatsa zolowera pamakoma zomwe zimayenera kuwonetsedwa. Chifukwa chake ... Facebook ikubisa zomwe zikundipangitsa kuti ndizilipira. Yuck.
  4. Google+ - Ndimakonda kuti pali mpikisano wa Facebook koma ndimavutika kumeneko. Pamene zokambirana 99% zikuchitika pa Facebook, ndizovuta kuti ndigwiritse ntchito Google+. Google yakhala ikugwira ntchito yabwino kwa anthu olimba zida kugwiritsa ntchito Google+ - ndi wolemba ndi malonda apanyumba kuphatikiza. Awonjezera zina zabwino ndi madera ndi ma hangout… koma zokambirana mdera lathu sizikuchitika kumeneko. Ndikukhulupirira kuti zasintha.
  5. imelo Marketing - Bizinesi iliyonse iyenera kukhala ndi pulogalamu ya imelo. Mtengo uliwonse wopezeka pa imelo udakali wolimba kwambiri poyerekeza ndi njira iliyonse yotsatsa. Ndikukhulupirira kuti kutsatsa maimelo ndikotayika, chifukwa sikupita patsogolo. Tiyenerabe kupanga masanjidwe azaka 20 zakubadwa chifukwa chosapita patsogolo ndi omwe amapereka ma inbox ambiri monga Microsoft Outlook. Zikuwoneka kuti ndikosavuta kusinthanso maimelo, kupereka njira zapaumwini, zotsatsa, ndi mayankho.

Ogulitsa Malonda Opambana a 2012

  1. Mobile Marketing - palibe kukayika pakukula kwakukulu ndi kukhazikitsidwa kwa mafoni omwe ali ndi intaneti. Zosavuta komanso zosavuta, ngati simukugwiritsa ntchito intaneti, mafoni am'manja komanso kutumizirana mameseji pafoni, mukusungira gawo lalikulu pamsika. Chidziwitso changa pa izi… Ndikuchezera makolo anga ku Florida pompano ndipo adangogula ma iPhones. Mukamaganizira za ogwiritsa ntchito ukadaulo, ndikukutsimikizirani kuti si makolo anga.
  2. Marketing okhutira - Kukula kwa mapulogalamu am'manja ndi kusaka kwam'manja, kupitiliza kugwiritsa ntchito intaneti ngati njira yofufuzira, ndikupitilizabe kusintha pamachitidwe ogula kuti mukonzekere, kufufuza ndi kugula kudzera pa intaneti kumafuna kuti kampani yanu izikhala ndi zomwe zingathandize pakufufuza komanso kucheza ndi anthu. Pomwe kulemba mabulogu kwamakampani kukupitilizabe kukula ngati njira yayikulu, infographic design, kugawana nawo zinthu, ma eBooks, Whitepapers ndi makanema zikupeza zotsatira zabwino kuposa kale.
  3. Kutsatsa Kwapafupi - mutha kuzindikira pa Martech kuti mukawona zolemba zina, mudzawonanso zotsatsa zapadera. Ntchito zazikuluzikuluzi zimapangidwa zokha ... kugwirizanitsa zomwe zili ndi kuitana kuti ziwonjezere kufunika, mitengo yodutsa, komanso kutembenuka. Matekinoloje amphamvu operekera chidziwitso chatsatanetsatane kutengera zomwe zikupezeka akukulira kutchuka ndipo akukhala otsika mtengo kumabizinesi ambiri.
  4. Mphamvu Zotsatsa - Njira zotsatsira anthu ambiri zitha kukhala zotsika mtengo kwa wowonera, koma osakhala ndi vuto logwirizana ndi zomwe zimakopa. Tili ndi othandizira pa blog iyi omwe akupeza zotsatira zabwino - koma maubwino ake sikungodina chabe. Timagwira ntchito ndi makampani m'njira zawo, timaphatikizira nthano za iwo pazolankhula zathu ndi zolankhula zathu, ndipo takhala olankhulira akunja pazogulitsa zawo ndi ntchito zawo. Tili ndi mphamvu pamsika ndipo makampani amakono otsatsa malonda ali okonzeka kuyika ndalama mwa omvera athu. Mapulogalamu abwino kwambiri monga Mbalame Yaing'ono perekani mapulogalamu kuti mupeze ndi kupeza omvera awa ndi omwe amawalimbikitsa.
  5. Kuwonetsa Video - Mtengo wamavidiyo opangidwa mwaluso komanso otukuka akupitilira kutsika m'dziko lonselo. Aliyense amene ali ndi foni yam'manja amatha kupanga kanema wapamwamba - ndipo kugwiritsa ntchito ngati iMovie kumapangitsa kukhala kosavuta kukulitsa ndi nyimbo, kuwonjezera mawu omveka, kukulunga pazithunzi zina, ndikukankhira ku Youtube Vimeo mosavuta. Kanema ndi mawonekedwe okopa ndipo amakopa anthu ambiri omwe sangatenge nthawi yowerenga.

Kutchulidwa kwanga kolemekezeka wopambana is Twitter. Ndikuwona zokambirana zambiri zakugwiritsa ntchito Twitter ndi maboma, zipembedzo, ophunzira ndi mabungwe ena pogwiritsa ntchito Twitter kuti alumikizane ndi anthu (pun yomwe idapangidwira Papa!). Twitter ndiyomwe kuyanjana ndi Nielsen popereka ziwonetsero pazokambirana pazikhalidwe.

Ndasowa chiyani? Kodi mungavomereze?

Mfundo imodzi

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    Tinagwirizana kuti backlinks ndi SEO yakale anali okongola kwambiri, koma ine ndikuganiza onse awiri ali ndi mphamvu pa ntchito ya wogulitsa mu 2013. Zachidziwikire, ziyenera kumangidwa mwachilengedwe ndikutsatira machitidwe abwino. Imeneyi inali njira yomasulira kwa iwo omwe amayesera kubera kokha. Ndikukhulupiliranso kuti opambana pa njira zotsatsa mu 2012 adza

    amakula bwino mu 2013 ndipo kufunikira kwawo kudzakula. Ife mu $ earch tikufuna kupanga kutsatsa makanema kwapadera. Palibe njira yopambana koma kampani ikamapanga chizindikiro chodabwitsa ndi njira zosakanikirana sizingakhale zotayika.

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