Chowopsa 2014 Chitsogozo cha CMO ku Social Landscape

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Dzulo, ndinali nditamaliza ntchitoyi ndipo ndinali pafupi kungodinanso nditamenyetsa mowa pa laputopu yanga. Ndikukhulupirira sikunali karma kubwera kudzandimenya. Laputopuyo idapulumuka, koma mwanjira inayake positi pa blog sichinapezekenso. Ndikulemba positiyi ndimanunkhiza mowa chakumbuyo kuti undikumbutse kuti ndisakhale pansi.

Nayi chinthucho, ndikuganiza kuti ichi ndi infographic yoyipa. Mawonedwe, ilibe chonena chilichonse chokhudza nkhani yonse. Ndi malingaliro chabe omwe asonkhanitsidwa kuchokera pazolemba ndi malipoti omwe - ndikukhulupirira - atha kusokoneza njira yabungwe yogwiritsa ntchito njira zapaintaneti kuti achite ndikumanga bizinesi yake pa intaneti. Sili gawo la B2B, B2C, kukula kwa bizinesi kapena gawo lazamalonda. Ugh.

  • Choyambirira komanso chofunikira, kusakhala ndi dzina lililonse la mbali yamunthu pachikhalidwe amandiopsa. Kuzindikiritsa mtundu wa malonda sikofanana ndi kuyanjana kwaumunthu. Kuwona chizindikiro ndikudziwitsa mtundu. Kusonkhanitsa maulamuliro ndi kudalira pa intaneti, kuyendetsa alendo ochulukirapo kuti asinthe ndikulumikizana kwaumunthu komwe kumafunikira kutengeka mtima. Sindikukhulupirira kuti kuzindikira mtundu wa anthu ndichofunikira kwambiri pakugwiritsa ntchito malo ochezera, ndikukhulupirira kuti ndikupanga mbiri yabwino. Anthu amakhulupirira anthu… ndipo ena mwa anthuwa amagwirira ntchito zopanga. Sindikukambirana kapena kuwerenga malingaliro amtundu wa intaneti, ndimayankhula, kugawana ndikugula kuchokera kwa anthu.
  • Sindikusamala zamagalimoto. Magalimoto alibe kanthu pokhapokha magalimoto atayendetsa bizinesi. Khalidwe ndi kutembenuka zofunika kuposa kuchuluka kwamagalimoto. Nditha kupita kukagula zotsatsa zomwe zimayang'ana mazana masauzande amawebusayiti, zilibe kanthu pokhapokha ngati kuchuluka kwa magalimoto kuli kofunikira, kosangalatsa, komanso komwe kumabweretsa njira yosinthira. LinkedIn ndi "ok" koma Facebook ndiyabwino? Kwa ndani?
  • Malo ochezera ndi osati za nsanja, ndi zomwe amachita bwino ndipo samachita bwino kuthandiza mabizinesi kulumikizana ndi ziyembekezo zawo komanso makasitomala. M'malo mwa nsanja, izi zikuyenera kuyankhula pazomwe mumatha kugawana nawo, momwe mumatha kugawana nawo, komanso zomwe kasitomala kapena chiyembekezo angachite nawo. Kodi angayankhule za izi? Kodi angathe kukulitsa uthenga wanu kwa omvera? Kodi angagule kuchokera pamenepo? Masitepe amabwera ndikumapita, koma chikhalidwe cha anthu ndichinsinsi.
  • Kulankhulana kwamakasitomala kulibe kanthu, nzeru zamakasitomala amachita. Kodi malingaliro a mtundu wanu pa intaneti ndi otani? Kodi mumadziwika bwanji poyerekeza ndi mpikisano wanu? Kodi anthu akusowa chiyani pamakampani anu? Kodi mukuwongolera mbiri yanu bwino? Kodi mukusamalira makasitomala anu bwino pamalo ochezera pomwe ogwiritsira ntchito makasitomala amagawidwa pagulu? Mukuchita chiyani ndi kuchuluka kosatha kwa chidziwitso ndi luntha zomwe zilipo zakutsogolo kwanu ndi makasitomala?
  • Palibe zokambirana za mafoni (kunja kwa pulogalamu ya Instagram), m'deralondipo kutsatsa pagulu? Zinthu zitatu zapa media media zomwe zikupanga chitukuko, phokoso ndi zotsatira? Nanga bwanji momwe nsanja iliyonse ingagwiritsidwire ntchito pazida zonse ndikuwongolera moyenera? Sindikukhulupirira kuti palibe zambiri pa izi mukamayankhula ndi zanema.

Sindikufuna ngakhale kulowa momwe SEO idapangidwira patebulo. Ngati mukufuna kuwona infographic yayikulu yomwe ingakuthandizeni kutsatsa kwanu pa TV, onani Upangiri Wam'munda Wakuyendetsa Media Ya Anthu, Momwe Amalonda Akugwiritsira Ntchito Social Media, Malo Amtundu Wapagulu ndi Malamulo a 36 Social Media kuti mumve zambiri zothandiza.

Ndimakondadi CMO.com - Ndikuwerenga zambiri zodabwitsa ndi malangizo pamenepo tsiku lililonse, koma infographic iyi imasowa kwambiri pamsika wogulitsa kuti azitha kugwiritsa ntchito njira zapa media. Osangomenya tebulo mu Photoshop ndikuyitcha infographic. Pezani luso la infographic ndikunena nkhani yomwe otsatsa amatha kumvetsetsa, kudya, kukhulupirira ndikugawana!

Mutha kuwona izi ndikuwonetsa kuti simukugwirizana nane. Ndikufuna kudziwa, komabe, ndi upangiri wotani womwe mwapeza kuchokera ku infographic iyi ndi momwe mungaigwiritsire ntchito pochita bizinesi yanu.

CMO_Guide_Social_2014

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