2016 Global Programmatic Trends ndi Maulosi

2016

Tinalemba za chiyani kutsatsa kwatsatanetsatane chakumapeto kwa chaka chatha ndipo adachita zokambirana ndi katswiri Pete Kluge kuchokera ku Adobe pamutuwu. Makampani akuyenda mphezi mwachangu. Sindikutsimikiza kachitidwe kogulira malonda komwe kumafunikira kulowererapo kuti kukhathamiritsa kukhalepo. M'malo mwake, kugwiritsa ntchito pulogalamu yotsatsa ndikuyembekezeka kutenga 63% ya msika wowonetsa digito pakutha kwa chaka chino malinga ndi eMarketer.

Kuphatikiza kwaukadaulo waukadaulo ndi ukadaulo wa mar kudzawonjezeka mu 2016, pomwe otsatsa APAC akuzindikira zabwino zowunikira bwino kufikira anthu oyenera, ndi zotsatsa zoyenera, nthawi yoyenera.

Ndikuwonjezera kuti machitidwewa amalondolera malo oyenera ndikulunjika komwe kulipo.

Momwe kufalikira kumakulirakulira ndipo ma algorithms akupitilizabe kukhala olondola, kutsatsa kwamapulogalamu ndikulandila patsogolo. Kutha kwa otsatsa kukulitsa kuyendetsa bwino kwa malonda awo m'malo mwa a utsi ndi kupemphera Njira yogulira malonda ambiri idzathandiza makampani.

Tsitsani infographic

Ogulitsa sangakhale oletsedwa kutsatsa ngati akukhulupirira kuti zotsatsa ndizofunikira kwa iwo. Ndipo mabizinesi amatha kutsitsa mtengo pakulipira, mwina kusinthira bajeti kukhala wokhulupirika ndi kusunga. Dinani pa infographic kuti muwone lightbox kapena itsitseni MediaMath.

Mapulogalamu Amalonda Akutsatsa

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