Marketing okhutiraZamalonda ndi ZogulitsaInfographics YotsatsaSocial Media & Influencer Marketing

Tsimikizani Njira Yanu Yazomwe Mungagwiritsire Ntchito Poyerekeza Ndi mindandanda iyi ya 8-Point

Makampani ambiri omwe amabwera kwa ife kudzatsatsa malonda (SMM) kuyang'ana malo ochezera a pa Intaneti ngati njira yosindikizira ndi kugula zinthu, zomwe zimalepheretsa kwambiri luso lawo lokulitsa chidziwitso cha mtundu wawo, ulamuliro, ndi kutembenuka kwa intaneti. Pali zambiri pazochezera zapaintaneti, kuphatikiza kumvera makasitomala anu ndi omwe akupikisana nawo, kukulitsa maukonde anu, ndikukulitsa anthu anu ndi mphamvu zamtundu wanu pa intaneti. Ngati mumangofalitsa ndikuyembekeza kugulitsa apa ndi apo, mutha kukhumudwa.

Malo ochezera akhoza kukhala malo osewerera makasitomala anu, koma osati kampani yanu. Pabizinesi, kutsatsa pazanema kuyenera kuchitidwa mozama monga njira ina iliyonse yotsatsira ngati mukufuna kuwona zotsatira. Kapena, makamaka, phindu.

Kutsatsa kwa MDG

Malo ochezera a pa Intaneti akhala nsanja yamphamvu kuti mabizinesi azilumikizana ndi omvera awo, kupanga kukhulupirika kwamtundu, ndipo pamapeto pake amayendetsa ndalama. Komabe, kuti tipambane m'malo ochezera a pa TV omwe akusintha nthawi zonse kumafuna njira yokhazikika komanso yanzeru. MDG Advertising ikupereka mndandanda wa mfundo zisanu ndi zitatu zomwe zimayang'ana mwatsatanetsatane za kupanga pulogalamu yotsatsa yapa media media, kuwonetsetsa kuti mtundu wanu ukuwoneka bwino komanso ukuyenda bwino mu digito.

1. Njira: Maziko a Social Media Success

Chinthu choyamba mu njira iliyonse yopambana ya chikhalidwe cha anthu ndikupanga ndondomeko yokwanira yomwe ikukhudza kupanga zinthu, kasamalidwe ka ndondomeko, njira zolimbikitsira, ndi njira zoyezera mwamphamvu. Kumvetsetsa zomwe zimayambitsa chikondi, ulemu, ndi kudalira mtundu wanu pakati pa ogwiritsa ntchito pazama TV ndikofunikira. Njira yabwino yogulitsira anthu, pomwe gulu lanu lamalonda limakula mwachangu ndikugwiritsa ntchito maukonde ake, litha kukulitsa kufikira kwa mtundu wanu ndikulimbikitsa kulumikizana mwakuya ndi omwe angakhale makasitomala.

2. Social Platform Audit: Dziwani Malo Anu

Kuzindikira nsanja komwe mukufuna, makasitomala, ndi omwe akupikisana nawo akugwira ntchito ndikofunikira. Kuwunika kozama papulatifomu kumakuthandizani kuti mupindule ndi zomwe mumachita bwino ndikugwiritsa ntchito zofooka za omwe akupikisana nawo. Kuzindikira uku kumakupatsani mphamvu kuti mugwirizane ndi zomwe mumalemba komanso zomwe mumachita kuti zigwirizane ndi nsanja zinazake, kukulitsa kukhudzika kwanu komanso kuwonekera kwanu pama media ochezera.

3. Kumvetsetsa Zamakono: Kudziwa Zida

Kuti muthe kuchita kampeni yopambana yotsatsa pazama media, ndikofunikira kumvetsetsa mwakuya za kuthekera kwamawebusayiti osiyanasiyana. Izi zikuphatikiza kudziwa zamalonda amitundu yambiri, kuphatikiza ma e-commerce, njira zotsogola, kukopa anthu, kutsata mafoni, kufalitsa anthu, kuyeza anthu, kupempha kuwunikiranso, mapangidwe azithunzi zamagulu, kutsatsa kwapa TV, kupanga mizere, kuthekera kopangidwa ndi ogwiritsa ntchito (UGC), ndi zina zambiri. Chilichonse cha zida izi chingathandize kukulitsa kupezeka kwanu pazama media komanso kuyendetsa ndalama.

4. Media Paid Media: Gwiritsani Ntchito Mphamvu Zotsatsa

Facebook, LinkedIn, Twitter, Pinterest, Instagram, ndi YouTube zonse zimapereka njira zamphamvu zolondolera ndikutsatsa zomwe zili zanu kwa omvera oyenera. Malo ochezera a pa Intaneti omwe amalipidwa amakupatsani mwayi wokulitsa uthenga wamtundu wanu ndikufikira anthu ambiri, ndikuwonjezera mwayi wosintha chiyembekezo kukhala makasitomala okhulupirika.

5. Kukula Kwazinthu: Mafuta Othandizira Kupambana Pagulu

Zomwe zili ndizomwe zimathandizira panjira yanu yapa social media. Popanda dongosolo lopangidwa mwaluso, zoyesayesa zanu pamasamba ochezera zitha kugwa pansi. Zosangalatsa komanso zamtengo wapatali zimakopa omvera anu, zimayendetsa kulumikizana, komanso kulimbikitsa kugawana, kukulitsa kufalikira kwa mtundu wanu. Njira yopatsa chidwi yokhudzana ndi zomwe omvera anu amakonda imakutsimikizirani kuti mukutsata otsatira ambiri omwe ali ndi chidwi.

6. Kasamalidwe ka Mbiri: Kukulitsa Chikhulupiriro ndi Kukhulupirika

Ma social network ndi njira ziwiri zoyankhulirana; kuyang'anira mayankho a makasitomala ndikofunikira pakuwongolera mbiri yanu pa intaneti. Mayankho ofulumira komanso oyenerera pazovuta zamakasitomala kapena zovuta zimawonetsa ulemu ndikukulitsa chidaliro ndi omvera anu. Kuwongolera bwino mbiri yapaintaneti (ORM) imateteza chithunzi cha mtundu wanu, popeza makasitomala okhutitsidwa amatha kukhala otsatira okhulupirika.

7. Kuyang'anira Kutsata & Kuwunika Zowopsa: Kuchepetsa Mitsempha Ingatheke

Kuphatikizira kutsata ndi kuwunika zoopsa ndikofunikira kuti tipewe misampha yamalamulo ndi mbiri pakutsatsa kwapa media. Malo ochezera a pa TV ali ndi malamulo ndi malamulo omwe ma brand amayenera kutsatira, makamaka m'mafakitale ovuta monga azaumoyo ndi azachuma. Kuchepetsa zoopsa kumatsimikizira kupezeka kwapaintaneti kotetezeka komanso kotetezeka, ndikuteteza kukhulupirika kwa mtundu wanu.

8. Muyeso: Muwerengereni Kupambana Kwanu

Njira iliyonse yolumikizirana ndi anthu iyenera kulumikizidwa ku zolinga zoyezeka. Kukhazikitsa zida zoyezera zolimba ndikofunikira, kaya kukulitsa chidziwitso chamtundu, kuyendetsa ntchito, kukhazikitsa maulamuliro, kulimbikitsa kusunga makasitomala, kusintha njira zogulitsira, kugulitsa, kapena kukulitsa luso lamakasitomala. Kutsata ma key performance indicators (KPIs) kumakupatsani mwayi wowunika momwe njira yanu ikuyendera ndikupanga zisankho zoyendetsedwa ndi data kuti mukwaniritse zoyeserera zamtsogolo.

Pomaliza, kugwiritsa ntchito mndandanda wazinthu 8 uwu pakutsatsa kwapa media media kuyika mtundu wanu panjira yopambana. Njira yoganiziridwa bwino, zokonzedwa bwino, kuchitapo kanthu mwachangu, komanso kuyang'anira mwachangu zidzayendetsa ndalama ndikukhazikitsa mtundu wanu ngati mphamvu yochititsa chidwi pamawonekedwe a digito. Khalani patsogolo pa mpikisano ndikugwiritsa ntchito mwayi wopezeka pazama TV ngati njira yopezera ndalama pabizinesi yanu.

Nayi infographic yathunthu, Mndandanda wa 8-point to Social Media Marketing kuchokera ku MDG Advertising. Yang'anani izi motsutsana ndi njira zanu kuti muwonetsetse kuti mukupanga pulogalamu yopindulitsa yapa social media.

Njira Yama Media

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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