Chifukwa chiyani kuperekedwa kwa imelo kuli kofunikira? Malinga ndi Lipoti la 2015 Email Data Quality Trends Report ndi Experian, 73% ya otsatsa akuti akuti ali ndi vuto ndi kutumiza maimelo. Kubwerera Njira ili nayo inanena kuti 20% ya imelo yovomerezeka imasowa. Mosakayikira, mabizinesi amakumana ndi mavuto pakukwaniritsidwa, ndipo izi zimawakhudza kwambiri.
Kwa zaka zambiri, Bweretsani Njira Wakhala mtsogoleri pamakampani opitilira imelo popanda mpikisano, ngati ulipo,. Pakufika kwa Zamgululi, ndi kasitomala omwe amaphatikizapo makampani monga Adobe, Marketo, ndi Act-On, makampaniwa pamapeto pake ali ndi zovomerezeka njira yobweretsera Njira pulogalamu yotumiza komanso ntchito zamaluso.
Poyerekeza Njira Yobwerera ndi Zamgululi, mitu itatu imakonda kubwera - Certification, Email Panel Data, ndi Professional Services.
Kubwezeretsa Njira Certification
Chizindikiritso chakhala buledi wa batani la Batani ndi batala kwazaka. Malinga ndi yemwe kale anali kasitomala pa intaneti, kale anali woyenera kulemera kwake ndi golidi. Masiku ano, maziko a Certification akuwoneka kuti adakhazikitsidwa ndi otsatsa maimelo omwe amagwirizanitsa mapulogalamu awo ndi njira zabwino. Pambuyo pokumana ndi muyeso woyambirira uja, makasitomala amafunika kuti apitilize kukhala m'mayendedwe amenewo nthawi yonse yomwe atsimikiziridwa. Kusachita izi, monga mungayembekezere, kumabweretsa mavuto pakubweza.
Kwa makasitomala omwe amakhala muzitsulo, alonjezedwa Kupititsa patsogolo maimelo ku AOL, Yahoo, Microsoft, Comcast, Cox, Cloudmark, Yandex, Mail.ru, Orange, SpamAssassin, ndi SpamCop.
Gwero: Oracle
Komabe, Director wa Global Deliverability ku Oracle, Kevin Senne, adatinso kuti ali ndi zitsanzo za makasitomala ovomerezeka ovomerezeka omwe ali ndi vuto loperekera ndi anzawo omwe adalengeza za intaneti (ISP). Zingakhale zosangalatsa kudziwa momwe kutsekereza pafupipafupi kwa omwe amagwirizana ndi ISP kumachitika kwa makasitomala ovomerezeka, ndi momwe zimachitikira.
Malinga ndi Return Path, Gmail imapanga theka la mindandanda, chifukwa chake Certification siyikweza ukadaulo pamenepo. Amanenanso kuti makasitomala a Certification amachita bwino pa Gmail kuposa omwe sanatumizidwe, zomwe amati ndi zabwino zomwe amafuna kuti makasitomala azitsatira. Nkhani yabwino apa ndiyakuti aliyense akhoza kutsatira njira zabwino popanda kulipira khobidi kwa aliyense wogulitsa, koma muyenera chida choyang'anira pulogalamu yanu.
Chifukwa chake, funso lalikulu kwa makasitomala a Certification ndi kuchuluka kwakutukuka kwawo kumatheka chifukwa chokhala otumiza mosamala motsutsana ndi kukweza mwaluso komwe kumaperekedwa kwa omwe akuchita nawo ISP. Kwa makasitomala amakono a Certification, kuyeserera mbali-ndi-mbali kungasonyeze kuchuluka kwa kukweza kwawo ndikutsatira njira zabwino motsutsana ndi kukweza kwamasewera omwe amakwaniritsa kudzera mwa omwe akuchita nawo Certification a ISP. Zimatengera kuyesetsa, koma otsatsa omwe akuyendetsa deta amadziwa kuti kuyeza ndiye njira yopambana.
250ok sapereka Chitsimikizo. Njira yawo ikutsatiranso kutsatira njira zabwino, monga Kubwerera M'njira, koma m'malo mwa njira yolipira, amapatsa mphamvu otumiza ndi zenizeni zenizeni kuti athe kuyendetsa bwino pulogalamu yawo ndikukwaniritsa mbiri yabwino ya otumiza.
Bweretsani Njira Yoyang'anira Imelo Yapa Email
Return Path imagwiritsa ntchito imelo yolumikizana ndi maimelo kuti adziwe momwe angaperekere, pomwe Zamgululi imagwiritsa ntchito mindandanda yazidziwitso ndi zomwe zimalandila wolandila.
Vuto lina lomwe lingakhale ndi chidziwitso cha gulu ndikuti ngati oyang'anira magulu akudziwa zawo deta ikukumbidwa ndikugulitsidwanso. Kodi adapereka chilolezo? Ngati sichoncho, kodi izi zimagwirira ntchito mtundu wanu? Apanso, sindikudziwa komwe gulu la Return Path lidachokera komanso ngati ogwiritsa ntchito avomera kutenga nawo mbali, chonde funsani nawo.
Monga wogulitsa, ndimakonda zomwe gulu lazidziwitso lingapereke. Koma pankhani ya gulu la Return Path, iwo lipoti kuti Ndi 24% yokha yama panelists awo omwe amagwiritsa ntchito akauntiyi ngati akaunti yawo yoyamba ya imelo.
Mukamachita ndi zidziwitso zamtundu uliwonse, ndibwino kufunsa wogulitsa kuti gululi linasinthidwa liti komaliza. Kukonda Kupulumuka ndi vuto lomwe simukufuna kulowa pagulu lanu. Apanso, fufuzani ndi Return Path.
Ponena za mayikidwe a makalata obwereza, vuto nthawi zambiri limakhala kuti tsambalo liziwonetsa zochepera 100% posungira makalata ku Outlook ndi Gmail chifukwa chosefera kwa ogwiritsa ntchito pawokha. Zotsatira zake, otumiza amatha kusiyidwa akudandaula ngati kusiyana kwa ma inbox komwe kumachitika chifukwa cha kusefa kwamagulu ogwiritsa ntchito kapena ngati pali vuto lenileni loperekera.
250ok sagwiritsa ntchito zambiri zamaimelo. Ndi malingaliro awo kuti zomwe zitha kuchitidwa zili mkati mwazomwe mungachite kudzera pa 250ok's Email Informant, yomwe imapereka chidziwitso chatsatanetsatane cha magwiridwe antchito, kuphatikiza pa analytics zoperekedwa ndi omwe amakupatsani imelo (ESP). Ndikuphatikiza kwa zida izi zomwe zingakupatseni chidziwitso chokwanira kwambiri cha imelo chomwe chilipo.
Bweretsani Njira ndi Zamgululi Services Professional
Makampani onsewa amapereka chithandizo kwa makasitomala. Kusiyanitsa kwakukulu: Return Path yakhazikitsa gulu la alangizi, pomwe Zamgululi yasankha kuyanjana ndi mabungwe akunja operekera chithandizo.
Mosasamala ngati mukuganizira Kubwerera Njira kapena Zamgululi, ndikofunikira kufunsa mafunso ovuta kwa mlangizi yemwe azisamalira akaunti yanu. Za ine, zilibe kanthu ngati ndikulankhula ndi mlangizi wanyumba kapena wothandizana naye. Mukufuna wina wazaka, osati miyezi, wodziwa zambiri, ndipo amafunikira maubale ndi ma ISP akulu pakuwongolera kukufunika. Funsani kuyambiranso ndi kasitomala kalozera wa mlangizi yemwe akhala munthu wanu wankhani. Kukakamira ndi mlangizi wamkulu yemwe akuwerenga kuchokera pazolemba kumatha kubweretsa vuto lalikulu pulogalamu yanu.
Unikani mwachangu fayilo ya Zamgululi nsanja
Popeza Zamgululi ndiye nsanja yatsopano pamalopo, ndimafuna kutseka ma module awo mwachangu: Reputation Informant, Inbox Informant, Email Informant, Design Informant, ndi DMARC. Mukamagwiritsa ntchito ma module anayi mu konsati, otsatsa amakhala ndi zida zonse zoperekera momwe angayang'anire mapulogalamu awo.
- Mbiri Informant - Mbiri Informant imaphatikizapo zinthu zingapo zomwe zimawunika mbiri yanu ya imelo.
Chimodzi mwazinthu zotchuka kwambiri za Zamgululi yankho ndi lawo maukonde a spam a madera pafupifupi 35 miliyoni. Kufikira izi sikungathandize kwenikweni kwa otsatsa maimelo. Kukula ndi mtundu wa netiweki yopezera sipamu, ndi mwayi wopezera maginolo opezeka pa nthawi yeniyeniyo (mwachitsanzo, msampha wogunda masana, IP, madambwe, mitu yankhani, dziko), zimandisangalatsa kwambiri ngati wotumiza. Kuwunika kwamndandanda wakuda? Izi zimapezeka munthawi yeniyeni, ndipo mutha kukhazikitsa machenjezo anu kuti muziyang'ana pamndandanda womwe umakukhudzani kwambiri. Ndimakonda kusinthasintha pakusintha omwe amalandira chenjezo ndi momwe chenjezo limaperekedwa (mwachitsanzo, imelo, ma SMS). - Dashibodi ya DMARC - Poganizira kukula kwakukulu kwa zoyeserera za spam ndi zabodza, komanso momwe Gmail yachitiramu posachedwa, inali njira yabwino Zamgululi kuwonjezera dashboard ya DMARC. Mutha kugwiritsa ntchito "mawonekedwe owonera" ndipo pulogalamuyo iwunika kuwunika ndikutsatira njira zowongolera, zomwe pamapeto pake zimakutsogolerani kumalo opatulira kapena kukana mfundo. Chogulitsachi chimaphatikizapo kupanga mapangidwe owopsa, malipoti azamalamulo, komanso kugoletsa zigoli.
250ok imapereka kuthekera koika pakati panu kuyang'anira mayendedwe olowera (FBL). Kudziwa pamene wolembetsa akudandaula za inu ndikofunikira, chifukwa kuthamanga kwa mayankho anu ndikofunikira kwambiri kuti opereka ma intaneti (ISPs) asadzaze mbiri yanu.komanso, Zamgululi waphatikiza Microsoft Smart Network Data Services (SNDS) ndi Signal Spam mu UI yosavuta kugaya. Izi zimabwera kuchokera ku Microsoft ngati mulu wosokoneza, wosasanjidwa wa data yaiwisi, ndipo mavenda ena achita zochepa kwambiri kuti athe kugwiritsa ntchito bwino dongosololi. Zamgululi achita zonse zomwe angathe kuti apange zosavuta.
- Makalata Obwera - Otsatsa amafunika zida zenizeni zenizeni zowathandizira kuti azilowa mu inbox. Inbox Informant imakuwonetsani kuchuluka kwa maimelo anu omwe adalowa mu imelo, sipamu, ndi kuchuluka kwakusowa. Mutha kuwononga maimelo omwe amatulutsidwa ndi kampeni, zomwe ndizothandiza kwambiri.Chimodzi mwazosiyana zazikulu zomwe ndidaziwona pakati Zamgululi ndi Kubwerera Njira ndi mndandanda wazopanga za 250ok. Musanatengeke poyerekeza kufalitsa, mbewu zokha zomwe zili zofunika ndi omwe amapereka makalata komwe mumatumiza makalata. Nyengo. Zamgululi adapanga chida chogwiritsira ntchito mndandanda kuti chikuthandizireni ma laser pazomwe zili zofunika. Ponseponse, pali kusiyana kochepa pakufotokozera mndandanda wamakampani ndi makampani onse omwe ali ndi mbewu zina, koma pamakhala parody pafupifupi pafupifupi aliyense wamkulu. Makampani onsewa ayenera kuti ali ndi zomwe mukufuna kapena mungapeze.
- Imelo Yodziwika - M'dziko loyendetsedwa ndi data, lotseguka ndipo ma CTR samauza nkhani yonse. Kuwerengera pixel yotsatila ya 250ok ndi Email Informant kumakuwuzani kuti ndi omwe adalembetsa omwe amawerenga uthenga komanso kuti azitenga nthawi yayitali bwanji, ndi mtundu wanji wazida ndi makina omwe akugwiritsa ntchito.Ndi maulalo ati kapena ma CTA omwe adachita bwino kwambiri? Kodi mukukulitsa nthawi yotumiza? Email Informant imakuthandizani kumvetsetsa zomwe zikugwira ntchito ndi zomwe sizingachitike kuti muthe kupanga zisankho mwanzeru, mwachangu.
- Mapangidwe Odziwitsa - Wotsatsa aliyense wa imelo amafunika kuwunika asanachitike ndege mozungulira kapangidwe kake Zamgululi ili ndi kuphatikiza kwakunja kwa bokosi ndi ogulitsa otsogola otsogola Imelo pa Acid ndi Litmus.Design Informant imayesa kupanga kwanu motsutsana ndi zosefera wamba za spam kuphatikiza Barracuda, Symantec, Spam Assassin, Outlook, ndi ena ambiri kuti muthe kuzindikira ndikukonzekera zoyambitsa sipamu musanatumize kampeni yanu.
Ndikuganiza kuti kukhala ndi mavenda awiri ofanana koma osiyana pang'ono pa malo operekera maimelo ndichinthu chabwino pamsika. Ngati mukugula pulogalamu yotumiza, kuphatikiza zida za DMARC, kapena ntchito zowunikira, ndikukulimbikitsani kuti mulumikizane ndi Return Path ndi Zamgululi pachiwonetsero, ndikudzifanizira nokha.
Zikomo powerenga ndipo ngati muli ndi mayankho pa Njira Yobwerera kapena Zamgululi Zogulitsa, chonde muzimasuka kundiuza zambiri, kapena ndemanga pansipa.
Kuwululidwa: Oracle ndi dzina lolembetsedwa la Oracle Corporation ndi / kapena mabungwe ake. Return Path ndichizindikiro cholembetsa cha Return Path, Inc. Zamgululi ndi dzina lolembetsedwa la 250OK LLC. Zamgululi ndi omwe amathandizira patsamba lathu ndipo ndine bwenzi labwino la woyambitsa Greg Kraios.
Zida zatsopano zogulitsa maimelo, ndikuganiza kuti anthu adzadabwitsidwa ndi imelo akangopeza zambiri.
Izi zidangowononga kutsimikizika kwa izi "250ok ndi omwe amathandizira patsamba lathu ndipo ndine mzanga wa woyambitsa Greg Kraios"
Inde, ndine bwenzi la Greg yemwe anali ndi masomphenya awa zaka khumi zapitazo ndipo tsopano akupikisana ndi kampani yayikulu yokhala ndi matani azinthu zotsatsa. Ndine wonyadira kuthandiza kufalitsa uthenga pamayankho ake odabwitsa. Ndipo ndikuthokozanso kwambiri chifukwa cha omwe amatithandizira omwe amathandizira tsambali ndikundithandiza kupereka zambiri kwa owerenga athu. Kuwulura kuli poyera ndipo kuyenera kuwomberedwa, osasekedwa ndi wopereka ndemanga wosadziwika yemwe amawopa kupereka dzina lenileni kapena imelo yeniyeni.
Makasitomala ena aliwonse pano akuwona kutsekeka kwa omwe akubwerera ku Return Path? Ndipo zikomo chifukwa chowonekera poyera, Douglas! Kumbukirani, palibe ntchito yabwino yomwe imalangidwa. 😉
Douglas, zikomo chifukwa cha nkhaniyi; Ndikuvomereza kuti ndikofunikira kudziwa zamomwe mungasankhe posankha bwenzi loti liperekedwe. Ndili ndi nkhawa, komabe, kuti simunathe kupereka mawonekedwe osakondera poyerekeza chifukwa muli ndiukadaulo komanso ubale wapamtima ndi 250ok, monga momwe tafotokozera. Ndinawonanso mafunso angapo mukamasanthula Njira Yobwerera, ndipo ndakhumudwitsidwa kuti simunatithandizire kudzaza mipata ija. Monga manejala wotsatsa pazogulitsa mayankho athu a Email, ndikadakhala - ndipo ndikadali wokondwa kukuthandizani kuyankha mafunso amenewa.
Kuti muyankhe limodzi la mafunso anu - inde, mamembala a gulu lathu la Consumer Network adaperekadi chilolezo ku Return Path kuti azitha kugwiritsa ntchito ma bokosi awo am'makalata ndi zomwe akuchita. Ndine wokondwa kukupatsani zambiri pankhaniyi ngati mungafune.
Pobwerera, timakondwera kwambiri ndi deta yapadera yomwe tili nayo yothetsera mayankho athu ndikuzindikira zomwe izi zimapatsa makasitomala athu. Tikudziwa kuti kuzindikira komwe kumayendetsedwa ndi chidziwitso ndikofunikira pakulemba bwino imelo, ndipo ndikofunikira kuti otsatsa akupanga zisankho potengera zomwe alembetsa. Tili ndi chidaliro kunena kuti otsatsa maimelo omwe amafunitsitsadi kukulitsa pulogalamu yawo ya imelo ndikuwona ma ROI osinthika kuchokera ku imelo adzapindula chifukwa chothandizana ndi Return Path. Monga tanenera, tili ndi chidziwitso, maubwenzi amakampani, komanso chidziwitso cha imelo chomwe chingathandize otsatsa malonda kuwonjezera ndalama zawo kuchokera ku imelo powonjezera maimelo awo, kupanga maubwenzi olembetsa bwino, ndikukweza maimelo awo kuti athe kuchita bwino.
Joana,
Zikomo potenga nthawi kuti mufikire. Mosakayikira kukula, kufikira, ndi njira yomwe Return Path yawonekera m'makampani opanga. Tithokoze chifukwa chofotokozeranso zovuta zakupezeka kwa data.
Mpikisano umakhala wabwino nthawi zonse, ndipo titagwiritsa ntchito zida zama 250ok pa ESP yathu, tachita chidwi ndi zotsatira zake. Chifukwa chake ndili bwenzi ndipo amathandizira, ndife kasitomala komanso ogwiritsa ntchito nsanja yawo. Kuyankha papulatifomu sikunasiyiretu konse - sindingapange lingaliro lamapulatifomu omwe sindinagwiritse ntchito dzanja langa.
Zikomonso!
Doug
Monga katswiri wodziwitsa anthu ku France, ndikudabwitsidwa kuti mukuti RP ipititse patsogolo ntchito ku Orange. Orange sagwiritsa ntchito RP Certification.
Nkhani
Inde amachita: https://blog.returnpath.com/orange-partners-with-return-path-to-maximise-its-subscribers-email-experience/
Ndimafunanso kudziwa kufananitsa mitengo. Panopa ndimagwiritsa ntchito 250ok pakadali pano, koma ndimazengereza kupitako pachiwonetsero osadziwa mtengo wofanana pakati pa 250ok ndi njira yobwerera