Malangizo 4 Othandizira "Kusangalala"

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Ngati mukuwerenga Martech Zone, Mwayi winawake wakudziwitsani kale kuti zikhala zofunikira kwambiri kuposa kale kuti bizinesi yanu ichitike chaka chino. A kafukufuku waposachedwapa tidayendetsa Kukula kwa Media idawulula kuti 40% ya ang'onoang'ono pakati pa opanga zisankho akukonzekera kugwiritsa ntchito zoulutsira mawu mu 2012. Posachedwapa ndamva mlendo Business Insanity Radio Talk Show akuwonetsa kuti anthu onse ogulitsa apatsidwe makampani awo ochezera (Twitter, Facebook, ndi zina), kuti makasitomala awo azikhala ndi njira yachangu, yosavuta, yowonekera yowafikira nthawi zonse.

Pali malamulo ochepa, ngati alipo, ovuta kugwiritsa ntchito Social Media. Ntchito yanga ngati Social Media Marketer ya Zoomerang, ndipo tsopano SurveyMonkey, zikutanthauza kuti ndaphunzira chinthu chimodzi kapena ziwiri pazomwe zimagwira ntchito, koposa zonse, zomwe sizigwira ntchito. Chinsinsi cha Social Media Success ndikutseguka kuti muyese zinthu zatsopano, kuyeza zotsatira zanu, ndikugwiritsa ntchito ma metrics kuti mudziwe zomwe zikukuthandizani, mtundu wanu, komanso omvera anu. Koma ndili ndi njira 4 zosavuta kuti muyambitse:

1. Osangoganizira. Funsani
Chinsinsi chokhazikitsa malo ochezera akuluakulu ndikupereka zofunikira, zosangalatsa kwa omvera anu. Koma mungapangire bwanji zinthu zabwino ngati simukudziwa kuti omvera anu ndi ndani? Funsani! Pangani fayilo ya kafukufuku wosavuta ndi kuzitumiza kwa otsatira anu, mafani, ndi makasitomala. Zoomerang ndi SurveyMonkey zimapereka ma templates aulere omwe mungathe ikonza powonjezera zithunzi, logo yanu, ndi mitundu yamakampani.
Funsani kuti makasitomala anu ndi ndani, momwe akugwiritsira ntchito malonda anu kapena ntchito yanu, ndi okhutira bwanji. Mukamadziwa zambiri za makasitomala anu ndi zomwe akufuna, ndibwino kuti muwadziwitse zomwe amawona kuti ndi zothandiza komanso zosangalatsa.

2. Limbikitsani, Limbikitsani, Limbikitsani
Kupanga zinthu zabwino ndiye gawo lofunikira kwambiri, koma ndi gawo loyamba lokha. Mukangopanga izi, muyenera kuzikulitsa momwe mungathere. Izi zikutanthauza Tweeting za izo, kuziyika pa tsamba lanu la Facebook, ndi masamba ofunikira a Linkedin. Kumbukirani lamulo la 80-20, lomwe limanena kuti muyenera kuyankha pazokhutira za anthu ena 80% ya nthawiyo, ndikulimbikitsa zokonda zanu ndi 20% yokha ya nthawiyo. Ndi lamulo lachilengedwe - palibe amene amafuna kumva mumbo jumbo yodzikweza tsiku lonse.
Koma pakuchita mutha kusokoneza mzere pang'ono, ndipo umayenda m'njira zonse ziwiri. Ndemanga pa blog kapena chimodzi mwazomwe mumakonda pa Facebook, ndipo ngati ndizofunikira, onetsani ulalo watsamba lanu. Bwerezaninso zomwe anthu ena mumakampani anu anena, ngati sizipikisana mwachindunji ndipo zitha kuthandiza makasitomala anu. Onani Mayankho a Linkedin, ndipo ngati wina ali ndi vuto lomwe ntchito yanu kapena chida chanu chitha kuthana nacho, muperekeni. Onetsetsani kuti mwabwezera zabwinozo polemba ndemanga, kutumizanso ma tweet, ndikukonda gawo lanu labwino (80%).
twitter-chithunzi
3.Kutsatsa Kwotuluka Ndi Soo 2011
Masiku ano zonse zokhudzana ndi Kutsatsa Kwosagwirizana, zomwe ziyenera kubwera mwachilengedwe mukangodziwa masitepe 1 ndi 2. Powapatsa makasitomala anu chidziwitso chosangalatsa, chofunikira, ndikulimbikitsa kudzera munjira yoyenera, sizitenga nthawi kuti mudzikhazikitse nokha ngati katswiri wodalirika m'munda mwanu. Anthu amabwera ku blog yanu yamagalimoto, osati kokha akafuna kugula galimoto, koma akafuna kudziwa zomwe anthu akunena za mitundu ya 2012. Ayamba kuthera nthawi yochulukirapo patsamba lanu, ndikuzolowera kuwunika chifukwa akudziwa kuti mumatumiza pafupipafupi (nudge nudge, wink wink). Kugulitsa kwanu kudzagwirizana ndi kuchuluka kwa nthawi yomwe anthu amabwera patsamba lanu, ndipo izi zikugwirizana ndi momwe mukuchitira masitepe 1 ndi 2.

4. Musaope Zoyipa: Khalani Okhazikika!
Opanga zisankho ambiri a SMB omwe ndimalankhula nawo akuwopa kuti kupita pagulu kumawatsegulira mitundu yonse yakunyozedwa. Ndadzionera ndekha-sikumatha sabata komwe kulibe kasitomala yemwe akutulutsidwa patsamba lathu la Facebook, kaya ndi logwirizana ndi zomwe tapanga kapena ayi. Izi zitha kukhala zowopsa, ndikudziwa, koma muyenera kukumbukira kuti makasitomala amayamikira chiopsezo chomwe mumadzipereka podziyika nokha kumeneko, ndipo amakulemekezani chifukwa cha izo. Pamapeto pa tsikulo, azikayikira kampani yomwe sinatengepo gawo ndi anthu kuposa yomwe nthawi zina imakhala yotentha patsamba lawo la Twitter. Ndipo kwa kasitomala aliyense wosakhutira, tili ndi anthu asanu okhutira omwe amatumiza kukhutira kwawo ndi malonda athu. Ndemanga zawo ndizopindulitsa kwambiri pamtundu wathu kuposa zoyipa ndizopweteka.
Ingokumbukirani kuthana ndi mayankho munthawi yake, moyenera. Makasitomala sangakhale olondola nthawi zonse, koma kukhumudwa kulikonse komwe akumva kuli koyenera, choncho zindikireni, ndikuwathandiza zomwe angachite kuti athetse vutolo. Osati mayankho onse adzakhala osalimbikitsa! Wina akakakulipirani, muthokozeni chifukwa cha izi, ndipo afunseni ngati angafune kuchita nkhani yamakasitomala yopambana ndi inu. Amamveketsa mawu awo (ndikudziwitsa) kunja uko, mumapeza kuvomerezedwa kwawo kwachilengedwe, ndipo aliyense amapambana.

Ndikukhulupirira kuti maupangiri 4 awa akuthandizani kuti muyambitse kufunafuna kwanu kucheza! Chonde perekani ndemanga zanu, maupangiri ena, kapena mafunso aliwonse omwe mungakhale nawo! Kusangalala kucheza!

2 Comments

  1. 1

    Moni Hanna! Tikugwirizana kwathunthu ndi mfundo zomwe mwapanga pano. Zolinga zamankhwala ndi nsanja yabwino kwambiri yamabizinesi kuti apange chidziwitso cha mtundu komanso kukwaniritsa zolinga zina zambiri zomwe angakhale nazo. Kugwiritsa ntchito bwino komabe, zikuwoneka ngati zovuta kwa ena. Tikuyembekeza chaka chatsopano kubweretsa njira zatsopano zogwiritsira ntchito zoulutsira mawu. Amalonda akuyenera kulangizidwa kuti azikwera kuti akakhale ndi mwayi. Lang'anani Great positi!

  2. 2

    Zowonjezera ndizomwe takonzekera chaka chino. Tikungolemba njira zathu zapa media media ndipo ndawona izi ndizothandiza kwambiri, chifukwa chake ndimaganiza kuti ndikuwuzani momwe ndimakondera anthu kuti azipereka ndemanga pazotumiza zanga! 

    Ndikutenga upangiri wanu pakufufuza omvera athu. Lingaliro labwino.

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