Kutsatsa UkadauloKusanthula & KuyesaMarketing okhutiraCRM ndi Data PlatformZamalonda ndi ZogulitsaKutsatsa kwa Imelo & ZodzichitiraKutsatsa KwamisalaMaubale ndimakasitomalaKulimbikitsa KugulitsaFufuzani MalondaSocial Media & Influencer Marketing

Kutsatsa Kwasintha Kupitilira Lamulo la 40/40/20

Ndinali kukonza shelufu yanga ya mabuku m'mawa uno ndikuyang'ana bukhu lakale la Direct Marketing, Direct Mail by the Numbers. The USPS adasindikiza ndipo anali kalozera wabwino kwambiri. Pamene ndinali kuchita bizinesi yachindunji yachindunji nthaŵi zonse, ndinapita kwa Woyang’anira Positi wapafupi ndi kukatenga bokosi lawo. Titakumana ndi kasitomala yemwe anali asanachitepo Direct Mail m'mbuyomu, chinali chida chabwino kwambiri kuti aphunzire ubwino wotsatsa mwachindunji.

Powunikiranso bukulo lero, ndidazindikira momwe zinthu zasinthira pazaka khumi zapitazi - ngakhale mzaka zingapo zapitazi.

Lingaliro lakale la kutsatsa mwachindunji linali Lamulo la 40/40/20

Kutsatsa Kwachindunji 40-40-20 Lamulo
  • 40% Zotsatira zake zidachitika chifukwa cha mndandanda womwe mudatumiza. Uwu ungakhale mndandanda womwe mudagula kukafunafuna kapena ungakhale ndi mndandanda wamakasitomala anu omwe alipo.
  • 40% Zotsatira zake zidachitika chifukwa cha kupereka kwanu. Nthawi zonse ndakhala ndikuuza makasitomala kuti nthawi yomwe mumakhala ndi makalata otumiza maimelo kuti mukope mwayiwo ikufanana ndi kuchuluka kwa masitepe apakati pa bokosi la makalata ndi zinyalala.
  • 20% zotsatira zake zinali chifukwa cha luso lanu. Ndalandira makalata achindunji kuchokera kwa wopanga nyumba watsopano kumapeto kwa sabata ino. Icho chinali chinsinsi choyesera mu nyumba yachitsanzo. Ngati kiyi ikukwanira, mumapambana nyumbayo. Uwu ndi mwayi wopatsa chidwi womwe ungandipangitse kupita kudera lapafupi - mwaluso kwambiri.

Direct Mail ndi Telemarketing adagwiritsa ntchito lamuloli kwazaka makumi angapo zapitazi. The Musayimbire Registry ndi KODI-sipamu Act zatsimikizira kuti ogula atopa ndi kulowerera ndipo sangalole kupemphedwa popanda chilolezo. Ndikukhulupirira kuti kusowa kwa chilolezo kudzakhala ndi zotsatira zoyipa pamakampeni anu ndipo ndikoyenera kuwonjezera kufunikira kwa Mndandanda.

Kutsatsa mawu pakamwa (AKAZI) tsopano ndi gawo lalikulu la malonda a kampani iliyonse - koma dipatimenti yotsatsa ilibe eni ake; kasitomala ali nayo. Ngati simungathe kukwaniritsa malonjezo anu, anthu azimva mwachangu kuposa momwe zimakhalira kuti mukwaniritse kampeni yanu. Kutsatsa kwapakamwa kudzakhudza kwambiri kampeni iliyonse yotsatsa. Ngati simungathe kupereka, musalonjeze.

Sichitha lilime mophweka, koma ndikukhulupirira lamulo latsopanoli ndi Lamulo la 5-2-2-1

Lamulo Latsopano Lotsatsa Molunjika la Thumb
  • 50% zotsatira zake ndi chifukwa cha mndandanda womwe mumatumiza; Chofunika kwambiri pamndandandawu ndi chilolezo chomwe muli nacho kuti mulankhule nawo komanso momwe mndandandawo ulili.
  • 20% za zotsatira chifukwa cha uthengawo. Kuwunikira uthengawo kwa omvera ndichofunika. Uthengawu woyenera kwa omvera oyenera panthawi yoyenera ndiyo njira yokhayo yotsimikizira kuti mutha kukhalabe ndi chilolezo ndikupeza zotsatira zomwe mukufuna pazogulitsa zanu.
  • 20% zotsatira zake ndi chifukwa cha Landing. Pakutsatsa kwa imelo, ili ndi tsamba lofikira komanso ntchito yotsatira ndikuchita kwa malonda kapena ntchito. Ngati simungathe kukwaniritsa malonjezo omwe mwawagulitsa, mawu apakamwa atulutsa uthengawo mwachangu kuposa momwe mungayesere kuwuluka. Muyenera "kufikira" kasitomala bwino kuti mukhale ndi kukula bwino m'tsogolomu.
  • 10% akadali luso la kampeni yanu yotsatsa. Sindikunena kuti kulenga ndikofunika kwambiri kuposa kale. Izo sizowona, koma chilolezo, uthenga, ndi kutera ndizovuta kwambiri kuposa kale.

Lamulo lakale la 40/40/20 lotsatsa mwachindunji silinaganizirepo chilolezo, kutsatsa pakamwa, kapena kugulitsa kwanu ndi ntchito. Ndikuganiza kuti 5-2-2-1 Lamulo amachita!

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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