Kutsatsa Kwachindunji Kusintha - Osati Lamulo la 40/40/20

Ndikukonza shelufu yanga yamasamba m'mawa uno ndikuwerenga buku lakale la Direct Marketing lomwe ndidali nalo, Direct Mail lolembedwa ndi Numeri. Linasindikizidwa ndi United States Post Office ndipo linali buku labwino kwambiri. Ndikulemba makalata achindunji, ndidapita kwa Postmaster wakomweko ndikutenga bokosi lawo. Tidakumana ndi kasitomala yemwe anali asanachitepo Direct Mail m'mbuyomu, zinali zothandiza kwambiri kwa iwo kuti aphunzire zabwino za kutsatsa kwachangu mwachangu.

Powunikiranso bukulo lero, ndidazindikira momwe zinthu zasinthira pazaka khumi zapitazi - ngakhale mzaka zingapo zapitazi.

Lingaliro lakale la kutsatsa mwachindunji linali Lamulo la 40/40/20:

Kutsatsa Kwachindunji 40-40-20 Lamulo
  • 40% Zotsatira zake zidachitika chifukwa cha mndandanda womwe mudatumiza. Uwu ungakhale mndandanda womwe mudagula kukafunafuna kapena ungakhale ndi mndandanda wamakasitomala anu omwe alipo.
  • 40% Zotsatira zake zidachitika chifukwa cha kupereka kwanu. Nthawi zonse ndakhala ndikuuza makasitomala kuti nthawi yomwe mumakhala nawo pakalata yolunjika kuti mukope mwayiwo ikufanana ndi kuchuluka kwa masitepe apakati pa bokosi la makalata ndi zinyalala.
  • 20% Zotsatira zake zidachitika chifukwa cha kulenga kwanu. Sabata ino ndalandila chidindo chachindunji kuchokera kwa omanga nyumba zatsopano. Imeneyi inali fungulo loyesa m'nyumba yachitsanzo. Ngati fungulo likakwanira, mumapambana nyumbayo. Umenewu ndi mwayi wochititsa chidwi womwe ungandipangitse kuthamangitsira kudera lapafupi - luso kwambiri.

Direct Mail ndi Telemarketing adagwiritsa ntchito lamuloli kwazaka zingapo zapitazi. The Do Not Call Registry ndi mchitidwe wa CAN-SPAM watsimikizira kuti ogula atopa ndikulowetsedwa ndipo sangapirire kupempha popanda chilolezo. M'malo mwake, ndikukhulupirira kuti kusakhala ndi chilolezo kungayambitse zovuta zanu pamakampeni anu ndipo ndi koyenera kukulitsa kufunikira kwa Mndandanda.

Word of Mouth Marketing tsopano ndi gawo lalikulu pakutsatsa kwa kampani iliyonse - koma sioyang'aniridwa ndi dipatimenti yotsatsa, ndi yamakasitomala. Ngati simungakwaniritse malonjezo anu, anthu amva za izi mwachangu kuposa nthawi yomwe mumachita kuti mugwire. Kutsatsa pakamwa kumakhudza kwambiri ntchito iliyonse yotsatsa. Ngati simungathe kupulumutsa, ndiye musakulonjezeni.

Sichitha lilime mophweka, koma ndikukhulupirira lamulo latsopanoli ndi Lamulo la 5-2-2-1

Lamulo Latsopano Lotsatsa Molunjika la Thumb
  • 50% mwa zotsatira zake ndi chifukwa cha mndandanda womwe mumatumiza ndipo chofunikira kwambiri pamndandandawo ndi chilolezo chomwe muyenera kuyankhula nawo komanso momwe mndandandawo ukulozera.
  • 20% za zotsatira chifukwa cha uthengawo. Kuwunikira uthengawo kwa omvera ndichofunika. Uthengawu woyenera kwa omvera oyenera panthawi yoyenera ndiyo njira yokhayo yotsimikizira kuti mutha kukhalabe ndi chilolezo ndikupeza zotsatira zomwe mukufuna pazogulitsa zanu.
  • 20% Zotsatira zake ndi chifukwa chakubwera. Pakutsatsa maimelo, ili ndi tsamba lofikira komanso ntchito yotsatira ndi kugulitsa katunduyo. Ngati simungakwaniritse malonjezo omwe mwagulitsa, ndiye kuti pakamwa panu pamatulutsa uthengawu mwachangu kuposa momwe mungayesere kuti mumvetse. Muyenera "kugulitsa" kasitomala bwino kuti mudzakule bwino mtsogolo.
  • 10% akadali luso la kampeni yanu yotsatsa. Mutha kuganiza kuti ndikunena kuti luso ndizosafunikira kuposa kale - sizowona - chilolezo, uthenga, ndikufika ndizofunikira kwambiri kuposa kale.

Lamulo lakale la 40/40/20 lotsatsa mwachindunji silinaganizirepo chilolezo, kutsatsa pakamwa, kapena kugulitsa kwanu ndi ntchito. Ndikuganiza kuti 5-2-2-1 Lamulo amachita!

6 Comments

  1. 1

    Ndiyenera kunena kuti ulalo wanu wotsatsa monga mzere woyamba wazolemba zilizonse zikulepheretsani kusankha zomwe ndikufuna kuwerenga mu FeedDemon. Popeza sindimapezanso gawo loyambalo, ndimangopeza zotsatsa, nthawi zambiri ndimangotenga chakudya chonse kuti chiwerengedwe osalowamo.

    Ngakhale ndimvetsetsa kufunikira kowonjezera kuwonekera, ndingakulangizeni mwachifundo kuti mwina kuyika zotsatsira muzolemba m'malo motsatira mzere woyamba kungalolere zomwe zili patsamba lanu kukhala zosangalatsa komanso kulola anthu onga ine kusankha mwanzeru ngati akuwona kutumiza ndi lingaliro labwino kapena ayi.

    Zikomo!

    • 2

      Tim, ndiwo mayankho abwino. Ndidazindikira kuti ndekha nditayika ndikayiwala za izo ... usikuuno ndidayisunthira pansi pa chakudya. Zikomo potenga nthawi kuti mundidziwitse. Ndikuyamikira kwambiri!

      Doug

  2. 3

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