5 Insights Social Media Data Itha Kuwululira Bizinesi Yanu
Ndi malo ochezera a pa Intaneti monga Twitter ndi Facebook pakukwera kwa meteoric, makampani ayamba kuphatikizira deta yomwe imasonkhanitsidwa kuchokera kumalo ochezera a pa Intaneti ndi ogwiritsa ntchito awo pazinthu zambiri zamalonda awo, kuchokera ku malonda kupita ku nkhani zamkati za Human Resources - komanso chifukwa chabwino.
The kuchuluka kwathunthu Zambiri zapa media media zimapangitsa kuti zikhale zovuta kuzifufuza. Komabe, mautumiki osiyanasiyana a deta akupezeka kuti ayankhe zovuta kuti amvetsetse zonsezi zomwe zingakhale zopindulitsa kwa ogula. Nawa malingaliro asanu pazosangalatsa zomwe anthu angapereke pamabizinesi.
- Kusintha Kwamsika Kwathunthu - Macheza ochezera a pa TV amakhala nthawi yomweyo, osayima, komanso amapezeka paliponse. Momwemo, imatha kukhala ngati njira yowunikira malingaliro a anthu. Zomwe zafotokozedwazi zimapatsa makampani zenera lanthawi yeniyeni m'malingaliro a ogula ndikulola kuti malingaliro abwino kapena oyipa awonedwe pamlingo waukulu kapena mutu uliwonse, kampani, kapena chinthu.
- Nkhani Zofunikira ndi Zamkatimu - Monga momwe ma tweets osiyanasiyana, zolemba zapakhoma, ndi zolemba za Facebook zikuwonetsera momwe zinthu zilili pamsika, malo ochezera a pa Intanetiwa amathanso kuwulula zomwe zikuchitika pazinthu zofunikira kwambiri komanso zomwe zimapangidwa ndi kampani. Kugwiritsa ntchito ma data kuti azitha kuyang'anira mayankho pamakampeni otsatsa kumathandiza kampani kuchepetsa zomwe zikuyenda bwino komanso zomwe zikuyenera kusinthidwa.
- Zosangalatsa za ogwiritsa ntchito - Retweets, magawo, ndi ma Facebook ngati batani onetsani zofuna za ogwiritsa ntchito ndi malingaliro pamitu yochuluka kwambiri. Kusanthula detayi kungapereke chidziwitso cha zomwe zili pavuto, kampani, ntchito, kapena zinthu zomwe zili zabwino kapena zosayenera ndikudziwitsanso zisankho zamabizinesi ndi njira zamalonda kapena chitukuko chazinthu.
- Makhalidwe Ogwira Ntchito Amkati - Zambiri pazambiri zitha kupezedwa chifukwa chothandizana ndi ena kuposa masamba atolankhani monga Twitter ndi Facebook. Zochita pa intaneti komanso kutenga nawo mbali mdera motsutsana ndi madera atha kuphatikizidwanso pazosakanizika kuwulula zidziwitso zazomwe ogwira ntchito pakampani akuchita. Kutsata mtundu wamtundu wamtunduwu wamakhalidwe ndi mawonekedwe amachitidwe pamodzi ndi ma metric monga kuchuluka kwa ogwira ntchito kumatha kuthandizira kudziwitsa njira zothandizira ogwira ntchito ndi phindu.
- Kafukufuku Wopikisana - Makampani ogwiritsa ntchito Big Data kusanthula kwa chikhalidwe TV nthawi zonse sikuyenera kuyang'ana momveka bwino pamacheza ozungulira kampani yawo. Kuyang'ana omwe akupikisana nawo ndi zomwe makasitomala awo anganene zitha kukhala zowunikira chimodzimodzi pakuwongolera mtundu ndi malo pamsika.
Kusanthula deta kuchokera kuma TV ndikosavuta chifukwa zomwe zimayimbidwazo si manambala ndi ziwerengero zosavuta. Apa, ma data akuyenera kukhala omveka pamawu oyenera a malingaliro ndi zochitika, zomwe zimafunikira njira zatsopano zowunikira. Ngakhale iyi ingakhale ntchito yovuta, zidziwitso zachitukuko zitha kupereka chidziwitso ndikudziwitsa zisankho zomwe zimapatsa makampani mwayi pamsika.