7 Makina Ogwira Ntchito Omwe Adzasintha Masewera Anu Otsatsa

Marketing Workflows ndi Automation

Kutsatsa kungakhale kovuta kwa munthu aliyense. Muyenera kufufuza makasitomala omwe mukufuna, kulumikizana nawo pamapulatifomu osiyanasiyana, kulimbikitsa malonda anu, kenako tsatirani mpaka mutatseka malonda. Kumapeto kwa tsiku, zingamve ngati mukuthamanga marathon.

Koma siziyenera kukhala zolemetsa, ingosinthani machitidwewo.

Zochita zokha zimathandizira mabizinesi akulu kuti azitsatira zomwe makasitomala amafuna ndipo mabizinesi ang'onoang'ono azikhala oyenera komanso opikisana. Chifukwa chake, ngati simunatengere makina otsatsa, ino ndi nthawi. Lolani mapulogalamu odzipangira okha asamalire ntchito zowononga nthawi kuti muthe kuyang'ana kwambiri ntchito zofunika.

Kodi Marketing Automation ndi chiyani?

Kutsatsa kumatanthawuza kugwiritsa ntchito mapulogalamu kuti agwiritse ntchito malonda. Ntchito zambiri zobwerezabwereza pakutsatsa zitha kukhala zokha: kutumiza pa TV, kutsatsa maimelo, kampeni yotsatsa, ngakhalenso makampeni otsitsa.

Ntchito zotsatsa zikangochitika zokha, dipatimenti yotsatsa imayenda bwino ndipo otsatsa amatha kupereka chidziwitso chamunthu payekha kwa makasitomala. Kutsatsa kwamagetsi kumadzetsa kuchepa kwa ndalama zambiri, zokolola zambiri, komanso kuchuluka kwa malonda. Zimakuthandizaninso kukulitsa bizinesi yanu ndi zinthu zochepa.

Nawa ziwerengero zingapo zofunika pakupanga makina opangira.

  • 75% makampani onse atengera malonda automation
  • Websites 480,000 pakali pano amagwiritsa ntchito ukadaulo wotsatsa
  • 63% ya ogulitsa konzekerani kuwonjezera bajeti zawo zotsatsa zokha
  • 91% otsatsa amakhulupirira kuti kutsatsa kumakulitsa kupambana kwamakampeni otsatsa pa intaneti
  • Kukhazikitsa zodzitchinjiriza zotsatsa kumabweretsa chiwonjezeko cha 451% cha otsogolera oyenerera-pafupifupi

Mukamatsatsa malonda, mumatha kutsata makasitomala, ndipo bajeti yanu yotsatsa imagwiritsidwa ntchito mwanzeru komanso moyenera. Kutsatsa kumagwirira ntchito pabizinesi iliyonse, ndipo nazi njira zotsatsira zomwe zitha kupangidwa ndi chida choyendera.

Njira 1: Njira Yopangira Ntchito

Malinga ndi kafukufuku, 50% ya otsogolera omwe mumapanga ali oyenerera, sanakonzekere kugula kalikonse pano. Angasangalale kuti mutha kuzindikira zowawa zawo ndikukhala omasuka kulandira zambiri. Koma sali okonzeka kugula kwa inu. M'malo mwake, ndi 25% yokha ya omwe amatsogolera omwe ali okonzeka kugula zinthu zanu nthawi iliyonse, ndipo ndikuyembekeza.

Mwina mwapeza otsogolera kudzera pa mafomu olowera pa intaneti, kuyang'ana malonda, kapena gulu lanu lamalonda lapeza makhadi abizinesi pawonetsero wamalonda. Pali njira zambiri zopangira zitsogozo, koma nazi: chifukwa anthu akupatsani zambiri sizitanthauza kuti ali okonzeka kukupatsani ndalama zawo.

Zomwe zimatsogolera kufuna ndi chidziwitso. Safuna kukupatsani ndalama zawo asanakonzekere. Chifukwa chake, chomaliza chomwe muyenera kuchita ndikuwauza kuti, "Hei kampani yathu ili ndi zinthu zabwino kwambiri, bwanji osagula zina!"

Kulera motsogozedwa ndi makina kumakupatsani mwayi woyenda maulendo a ogula pamayendedwe awoawo. Mumacheza nawo, amakukhulupirirani, mumagulitsa zinthu zanu, ndiyeno mumatseka malondawo. Makinawa amakuthandizani kukhazikitsa ndi kusunga maubwenzi ndi omwe akuyembekezeka komanso amatsogolera popanda kutsatsa kwakukulu. Mumalumikizana ndi omwe akuyembekezeka komanso makasitomala pagawo lililonse laulendo wawo wogula.

Kuyenda kwa Ntchito 2: Kutsatsa kwa Imelo

Kutsatsa kwa imelo kumathandizira ogulitsa kupanga maubale ndi omwe akuyembekezeka, otsogolera, makasitomala omwe alipo, komanso makasitomala akale. Zimakupatsani mwayi woti mulankhule nawo mwachindunji pa nthawi yoyenera kwa iwo.

Chiwerengero cha ogwiritsa ntchito maimelo chikuyembekezeka kufika 4.6 biliyoni pofika 2025. Ndi ogwiritsa ntchito maimelo ambiri, ndizosavuta kuwona chifukwa chake kubweza ndalama kuchokera ku malonda a imelo ndikwambiri. Kafukufuku wasonyeza kuti pa $1 iliyonse yomwe imagwiritsidwa ntchito potsatsa maimelo, kubweza kwapakati ndi $42.

Koma kutsatsa maimelo kumatha kumva ngati kuwononga nthawi chifukwa pali zambiri zoti muchite: yang'anani zomwe mukufuna, zichita nawo, gulitsani malonda anu, tumizani maimelo, ndikutsata. Zochita zokha zitha kuthandizira pano posintha ntchito zobwerezabwereza zolumikizidwa ndi kasamalidwe ka ubale wamakasitomala, kupangitsa kutsatsa kwa imelo kukhala kothandiza.

Chida chodzitchinjiriza cha imelo chimatha kutumiza olembetsa oyenera, okonda makonda, komanso mauthenga apanthawi yake. Zimagwira ntchito kumbuyo, kukulolani kuti mugwire ntchito zina zamtengo wapatali. Mutha kutumiza maimelo amunthu aliyense payekhapayekha, kuchokera kwa alendo atsopano kukabwereza ogula.

Ntchito yopita 3: Chosankha Cha Media Media Kutsatsa

Padziko lonse lapansi pali anthu 3.78 biliyoni omwe amagwiritsa ntchito malo ochezera a pa Intaneti, ndipo ambiri a iwo amathera mphindi 25 mpaka maola 2 tsiku lililonse pa TV. Ichi ndichifukwa chake otsatsa ambiri amagwiritsa ntchito malo ochezera a pa Intaneti kutsatsa makampani awo.

Mukamacheza ndi makasitomala komanso omwe akuyembekezeredwa pazama TV, mutha kulankhula nawo munthawi yeniyeni ndikupeza mayankho awo. Pafupifupi theka lamakasitomala aku US amagwiritsa ntchito malo ochezera a pa Intaneti kufunsa zamalonda ndi ntchito, chifukwa chake kukhala ndi malo ochezera a pa Intaneti ndikofunikira kwambiri.

Koma sizingatheke kuthera tsiku lonse pa malo ochezera a pa Intaneti, ndipo ndipamene makina amabwera. Mukhoza kugwiritsa ntchito chida chotsatsa malonda kuti mukonzekere, kupereka lipoti, ndi kusonkhanitsa malingaliro. Zida zina zodzipangira zokha zimatha kulemba zolemba zapa media.

Kutsatsa kwapa media media kumamasula nthawi yanu, kumakupatsani mwayi wolumikizana ndi otsatira anu ndikukambirana zowona. Mutha kugwiritsanso ntchito malipoti opangidwa kuti mukonzekere zomwe mungatumize komanso liti.

Ntchito yopita 4: SEM & SEO Management

Mwina muli ndi opikisana nawo makumi kapena mazana, ndichifukwa chake ndikofunikira kwambiri kutsatsa pa injini zosaka. SEM (Search Engine Marketing) ikhoza kukulitsa bizinesi yanu pamsika womwe ukukulirakulira.

SEO (Search Engine Optimization) imatanthawuza kukweza tsamba lanu kuti liwonekere pakufufuza koyenera pamainjini osakira. Pamene tsamba lanu likuwonekera kwambiri pazotsatira zakusaka, m'pamenenso mwayi wanu wokopa oyembekezera komanso omwe alipo kale kubizinesi yanu ukukulira. SEM imagwiritsa ntchito kusaka kwa mawu osakira, pomwe SEO imathandizira kutembenuza ndikusunga mayendedwe opangidwa ndi njira za SEM.

Mukamagwiritsa ntchito SEM ndi SEO, mumachepetsa kuchuluka kwa ntchito zamanja zomwe muyenera kuchita ndikufulumizitsa ntchito zotopetsa. Ngakhale simungathe kusintha machitidwe onse a SEM ndi SEO, pali ntchito zina zomwe mungathe kuzisintha kuti zithandizire kulimbikitsa bwino.

Njira za SEM ndi SEO zomwe zitha kupangidwa zokha zikuphatikizapo kupanga ma analytics a pa intaneti, kuyang'anira kutchulidwa kwa mtundu ndi maulalo atsopano, kukonza mapulani azinthu, kusanthula mafayilo a log, njira ya mawu osakira, ndi kumanga maulalo. SEM ndi SEO zikalumikizidwa mosamalitsa, zimatulutsa kampeni yamphamvu yotsatsira digito yokhala ndi zotsatira zowoneka bwino.

Njira 5: Kutsatsa Kwazinthu Zogulitsa

Mtundu uliwonse waukulu uli ndi chinthu chimodzi chomwe chimapititsa patsogolo: chuma chamtengo wapatali komanso chofunikira chomwe chimalumikizana ndi omvera ake. Kutsatsa kwazinthu kumachita gawo lalikulu pamakampeni opambana otsatsa digito.

Koma apa pali chinthu. 54% yokha ya ogulitsa B2B amagwiritsa ntchito zomwe zili kuti apange kukhulupirika ndi makasitomala omwe alipo. Enanso amangoyesa kupambana bizinesi yatsopano. Musatichititse cholakwika, kupambana bizinesi yatsopano sikuli koyipa, koma kafukufuku akuwonetsa kuti 71% ya ogula amazimitsidwa ndi zomwe zimawoneka ngati zogulitsa. Chifukwa chake, m'malo mowononga nthawi yochulukirapo ndikugulitsa kwa omwe akuyembekezeka komanso makasitomala omwe alipo, zomwe muyenera kuchita ndikuchita nawo.

Chida chodzitchinjiriza chodziwikiratu chimatha kusinthiratu ndikuwongolera ntchito zobwerezabwereza zotsatsa. Zimathandizira kukonza magwiridwe antchito azomwe mukutsatsa. Mutha kuzindikira mosavuta zomwe zachitika posachedwa ndikugwiritsa ntchito chida chopangira malingaliro.

Ndi njira yabwino yotsatsa malonda, mumapanga chidaliro ndi omvera anu, mumalumikizana ndi omwe akuyembekezera komanso makasitomala, kupanga zotsogola, ndikuwongolera kutembenuka. Kusasinthika kwazinthu kumathandiza kampani yanu kukhala yodalirika, imapangitsa kuti makasitomala azikhulupirirana, ndikulimbitsa mbiri yanu yabizinesi.

Ntchito yopita 6: Marketing Campaign Management

Ngati kampani yanu ikutsogola pang'ono ndipo kugulitsa kwatsika, kampeni yotsatsa imatha kuchita zodabwitsa. Kampeni yabwino yotsatsa imatha kuyambitsa chidwi chatsopano mubizinesi yanu ndikukulitsa malonda. Komabe, kampeni yopambana iyenera kukhala ndi zotsatira zoyezeka-monga kuchuluka kwa malonda kapena kufunsa zambiri zamabizinesi.

Kuwongolera kampeni yotsatsa kumaphatikizapo kukonzekera mosamalitsa ndikuchita zinthu zomwe cholinga chake ndi kupereka zotsatira zabwino zamabizinesi. Imawonetsetsa kuti kampeniyo imasintha zolinga za kampani kukhala zolinga zomwe zikugwirizana ndi zosowa za makasitomala.

Marketing campaign management automation imapangitsa kuti ntchito ya otsatsa ikhale yosavuta. Mwachitsanzo, wogulitsa akhoza kupanga makina otsogolera. Woyembekeza akamaliza fomu, kutsatizana kwa malonda kumayambika. Maimelo amatha kutumizidwa okha kuti akweze zotsatsa, kupempha bizinesi, kapena kupempha malonda.

Ntchito yopita 7: Kukonzekera Zochitika ndi Kutsatsa

Chochitika chotsatsa chimatengera chinthu kapena ntchito mwachindunji kwa omwe akuyembekezeka komanso makasitomala omwe alipo. Itha kuthandiza kukulitsa mawonekedwe amtundu wamtunduwu zisanachitike, mkati, komanso pambuyo pake. Chochitika chingathandizenso kampani kupanga zotsogola ndi mwayi watsopano. Otsatsa amatha kulimbikitsa chinthu china kapena mawonekedwe kuti awonjezere kukhutira kwamakasitomala, kuchitapo kanthu, ndi kusunga.

Koma chochitika chilichonse chochita bwino chotsatsa chiyenera kukonzedwa ndikukonzedwa bwino. Chida choyendetsera ntchito chimatha kulola otsatsa kuti azitha kusintha zonse - kuyambira kulembetsa, kukwezera zochitika, mpaka mayankho.

Mukamagwiritsa ntchito zochitika ngati njira yotsatsira, mumapereka makasitomala omwe angakumane nawo ndi kampaniyo ndikuwathandiza kudziwa umunthu wake, kuyang'ana kwake, ndi momwe amawonera.

Marketing Automation Ili ndi Mphamvu Yaikulu

Pamsika wapadziko lonse lapansi, ndikofunikira kuti bizinesi yanu ikhale yosiyana ndi anthu. 80% ya ogwiritsa ntchito makina otsatsa nenani za kuchuluka kwa anthu ogula, ndipo mabizinesi ambiri akugwiritsa ntchito ukadaulo kuti apangitse zotsatsa zawo kukhala zogwira mtima. Zochita zokha zitha kukuthandizani kuyang'anira gawo lililonse la kampeni yanu yotsatsa-kuyambira koyambira mpaka kumapeto, ndikupangitsa kuti ntchito yonse ikhale yosasunthika komanso yopanda zovuta.