Marketing okhutiraMakanema Otsatsa & Ogulitsa

Njira 7 Zokulitsira Zolengedwa Zanu

Lachiwiri, tinali ndi tsamba labwino kwambiri lawebusayiti ndi m'modzi mwa anzathu, Wosema mawu Wotsatsira, pa Njira 10 Zopangira Zinthu Pomwe Chitsime Chimatha. Pomwe tinali kusangalala ndikupanga nthabwala ndikusewera pang'ono kuseri, panali zidziwitso zina zomwe zinagawidwa pa webusayiti.

Nazi zotsatirazi zazikulu za 7 kuchokera pamachitidwe athu opanga zinthu pa webinar:

  • 1. Patulani nthawi yolenga - Ngakhale zitha kumveka ngati zosavuta, anthu ambiri samapatula nthawi yopangira mutu; amapatula nthawi kuti achite zomwe akufuna. Sanjani nthawi kuti mukambirane kapena kupanga malingaliro atsopano, ndikuchotsani zosokoneza. Zotsatira zokhudzana:

"Pafupifupi, ogwira ntchito amathera 50% yamasiku awo antchito kulandila ndikuwongolera zambiri m'malo mozigwiritsa ntchito pochita ntchito zawo." (Gwero: LexisNexis)

  • 2. Sungani kope pafupi - Ngakhale zili bwino kupatula nthawi yolenga, kwa anthu ena (monga ine!), Timadziti tomwe timapanga sasiya kuyenda. Nditha kukhala ndi lingaliro labwino kwambiri ndikamadya pa Scandal pa Netflix, kapena ndikakhala pa masewera olimbitsa thupi. Kusunga kope pafupi ndikulimbikitsani kuti mulembe malingaliro anu ndikuwasunga mtsogolo.
  • 3. Khalani ndi mitu ya kotala ndi mwezi - Tidayamba kulimbikitsa makasitomala athu kuti achite izi, tidawona masanjidwe a injini zakusaka zikukwera kwa makasitomala omwe adakhalabe chaka chotsatira kuposa omwe sanatero. Iyi ndi njira yabwino yolimbanirana ndi makampeni amakanema ambiri; ngati muli ndi mitu ingapo yomwe mungaganizirepo, mutha kuyambiranso zomwe zili munthawi zosiyanasiyana, monga infographic, mapepala, makanema, ndi zina zambiri, kuti pamapeto pake zikuthandizeni kuti mukhale osavuta. Zotsatira zokhudzana:

"84% ya otsatsa omwe akuti sachita nawo malonda otsatsa adati alibe njira zolembedwera." (Gwero: Institute Marketing Marketing Institute)

  • 4. Makalata anu obisika ndi chimodzi mwazinthu zanu zabwino kwambiri - Ngati mukufuna malingaliro atsopano, onani imelo imelo. Kodi mudakhala ndi kasitomala kukufunsani funso lomwe mwina anthu ena amafunsa? Bwerezaninso yankho lanu kuti mugwiritse ntchito kutsatsa zotsatsa. Kodi mudakambirana zosangalatsa ndi mnzanu pazomwe mukuchita? Lankhulani za izo pa blog yanu. Yang'anani kulumikizana kwanu kudzera pa imelo ndikuwona momwe mungagwiritsire ntchito kutsatsa kwa kampani yanu.
  • 5. Pamene mukukaikira, zilembeni - Malinga ndi kafukufuku wina wamkulu yemwe Wordsmith for Marketing adachita, adalemba mndandanda wazopitilira 10% yamitu yonse mu Inbound.org "Nthawi Yonse" Kutumiza 1,021. (Onani zomwe ndidachita ndikulemba uku?) Anthu amakonda manambala, ndipo imapatsa anthu lonjezo kotero kuti adziwe zomwe apeze akadina.
  • 6. Mulibe nthawi yolemba? Lembani wolemba mafunso / wolemba - Ndiloleni ndifotokoze. Ndagwira ntchito ndi toni ya ma CEO ndi ma CMO omwe ali ndi chidziwitso chodabwitsa m'mafakitale awo, koma alibe nthawi yolemba. Pofuna kuthana ndi izi, tatumiza olemba mizimu omwe amatenga ola limodzi sabata iliyonse kuti akambirane ndi a CEO pamitu, kenako amalemba mabulogu kapena zolemba malinga ndi oyang'anira. Ndi njira yabwino yopezera utsogoleri woganiza kunja kwinaku mukusunga nthawi ndi ndalama.
  • 7. Kwambiri, lekani kuopa kutulutsidwa - Kwa nthawi yayitali, kutulutsa zinthu kunja kunali chinthu chotsutsana kwa anthu ambiri omwe tidayankhula nawo, koma takhala tikuthandizira kutulutsidwa kuyambira tsiku la 1. TSOPANO, wina asanandiyankhe mu ndemanga, ndiroleni ndikufotokozereni. Ngakhale titatulutsa kunja kukafufuza kapena zokhutira, timagwira chilichonse musanapite kwa makasitomala kapena kudziko lapansi. Ndikupangabe malingalirowa, ndikuchitabe kafukufuku wamawu osakira, ndikusinthabe mawu ndikulamulirabe zabwino zomwe zidalipo. Zotsatira zokhudzana:

"Makampani 62% amagulitsa malonda awo - kuchokera pa 7% mu 2011." (Gwero: Mashable)

Kuti muwerenge zamitundu yonse, yang'anani tsamba lathunthu apa:

Ngati muli ndi maupangiri ena oti muwonjezere, chonde chitani mu ndemanga!

Jenn Lisak Golding

Jenn Lisak Golding ndi Purezidenti ndi CEO wa Sapphire Strategy, kampani yadijito yomwe imaphatikiza chidziwitso chambiri chazidziwitso zakumbuyo kuti zithandizire zopangidwa ndi B2B kupambana makasitomala ambiri ndikuchulukitsa kutsatsa kwawo kwa ROI. Katswiri wopambana mphotho, Jenn adapanga Sapphire Lifecycle Model: chida chofufuzira chotsimikizira umboni ndi pulani yazogulitsa kwambiri.

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