Maimelo Otsatira Maimelo a 10 Muyenera Kukhala Ounika

Zithunzi za Depositph 26721539 s

Mukamawona makampeni anu amaimelo, pali mitundu yambiri yazofunikira yomwe muyenera kuyang'ana kuti musinthe magwiridwe anu onse amelo. Makhalidwe ndi maimelo a imelo asintha popita nthawi - onetsetsani kuti mwasintha njira zomwe mumayang'anira momwe imelo yanu imagwirira ntchito. M'mbuyomu, tidagawana nawo ena mwa mafomula kuseri kwa maimelo ofunikira a imelo.

  1. Kuyika Makalata Obwera - kupewa mafayilo a SPAM ndi zosefera za Junk ziyenera kuyang'aniridwa ngati muli ndi olembetsa ambiri (100k +). Mbiri ya wotumiza wanu, verbiage yogwiritsidwa ntchito pamizere yanu ndi thupi lamatumizi… zonsezi ndizofunikira kwambiri pakuwunika zomwe sizimaperekedwa ndi omwe amakupatsirani maimelo. Othandizira maimelo amayang'anira kuperekera, osati mayikidwe a inbox. Mwanjira ina, maimelo anu atha kuperekedwa… koma molunjika ku fyuluta yopanda pake. Muyenera nsanja ngati Zamgululi kuyang'anira mayikidwe anu Makalata Obwera.
  2. Wotumiza Wotchuka - Pamodzi ndi mayikidwe a bokosi la makalata ndi mbiri ya wotumiza wanu. Kodi alipo pamndandanda uliwonse wakuda? Kodi zolemba zawo zakonzedwa bwino kuti Internet Service Provider (ISPs) zizilankhulana ndikutsimikizira kuti ndi ololedwa kutumiza imelo yanu? Awa ndi mavuto omwe nthawi zambiri amafuna fomu ya kuperekera wothandizira kukuthandizani kukhazikitsa ndi kuyang'anira ma seva anu kapena kutsimikizira ntchito yachitatu yomwe mumatumizako. Ngati mukugwiritsa ntchito munthu wachitatu, atha kukhala ndi mbiri yoyipa yomwe imayika maimelo anu mwachindunji mufoda yopanda kanthu kapena kutsekedwa kwathunthu. Anthu ena amagwiritsa ntchito SenderScore pa izi, koma ma ISP samawunika SenderScore yanu… ISP iliyonse ili ndi njira zawo zowunikira mbiri yanu.
  3. Lembani Kusunga - akuti mpaka 30% ya mndandanda amatha kusintha ma adilesi am'kati mwazaka! Izi zikutanthauza kuti mndandanda wanu upitilize kukula, muyenera kusamalira ndikulimbikitsa mndandanda wanu komanso kusunga omwe akulembetsa kuti mukhale athanzi. Ndi olembetsa angati omwe amatayika sabata iliyonse ndipo ndiomwe akulembetsa nawo angati? Pomwe mitengo yobwerera Kampeni iliyonse imaperekedwa, ndikudabwitsidwa kuti kusungidwa kwathunthu pamndandanda sizofunikira kwenikweni za omwe amapereka maimelo! Kusunga mindandanda ndichinthu chofunikira kwambiri kuti muzindikire mtundu wa zomwe mumagawana.
  4. Malipoti a Spam - Ndi angati omwe adalemba kuti imelo yanu ndi yopanda pake? Tikukhulupirira kuti palibe - koma ngati muli ndi ochulukirapo ochepa omwe akutumizirani muyenera kuda nkhawa kuti mukuwatenga olembetsawa ndi kufunika kwa zomwe mukuwatumizira. Mwina mukutumiza maimelo ochulukirapo, ogulitsa kwambiri, kapena mukugula mindandanda… zonsezi zitha kubweretsa madandaulo apamwamba a SPAM omwe atha kukulepheretsani kutumiza kwathunthu.
  5. Mtengo Wotseguka - Kutsegula kumayang'aniridwa ndikukhala ndi pixel yotsata yomwe imaphatikizidwa ndi imelo iliyonse. Popeza makasitomala ambiri amaimitsa zithunzi, kumbukirani kuti mulingo wanu wotseguka nthawi zonse uzikhala wapamwamba kwambiri kuposa momwe mumawonera imelo yanu analytics. Mawonekedwe otseguka ndiofunikira kuwonera chifukwa amaloza momwe mukulembera mizere yamitu komanso momwe zinthu zanu zilili zofunikira kwa omwe adalembetsa.
  6. Dinani Mlingo - Mukufuna kuti anthu azichita chiyani ndi maimelo anu? Maulendo obwerera ku tsamba lanu ndi (mwachiyembekezo) ndi njira yoyamba yamakampani otsatsa maimelo. Kuwonetsetsa kuti muli ndi mayitanidwe olimba mu maimelo anu ndipo mukutsatsa malumikizowo moyenera ayenera kuphatikizidwa mu njira zopangira ndi kukhathamiritsa zinthu.
  7. Dinani kuti mutsegule - (CTO kapena CTOR) Mwa anthu omwe adatsegula imelo yanu, kodi mitengo yolipira inali yotani? Amawerengedwa potenga chiwerengero cha olembetsa apadera omwe adadina kampeni ndikuigawaniza ndi omwe adalembetsa imelo. Izi ndizofunikira chifukwa zimafotokozera zomwe zikuchitika pamisonkhano iliyonse.
  8. Mphoto ya Kutembenuka - Kotero inu mwawapangitsa iwo kuti azidina, kodi anasinthadi? Kutsata kutembenuka ndi gawo la ambiri omwe amapereka maimelo omwe sanagwiritse ntchito momwe amayenera kukhalira. Zimafunikira chidule cha code patsamba lanu lotsimikizira kuti mulembetse, kutsitsa, kapena kugula. Kutsata kutembenuka kumapereka chidziwitso ku imelo yanu analytics kuti mwatsiriza kale kuyitanitsa kuchitidwe komwe kudakwezedwa mu imelo.
  9. Mobile Open Rate - Izi ndizokulu kwambiri masiku ano ... mu B2B maimelo anu ambiri amatsegulidwa pafoni. Izi zikutanthauza kuti muyenera kusamala kwambiri momwe anu mizere yamitu imamangidwa ndikuwonetsetsa kuti mukugwiritsa ntchito maimelo omvera a imelo kuti ziwonedwe bwino ndikusintha mitengo yonse yotseguka ndikudina.
  10. Mtengo Wotsogolera - (AOV) Pomaliza, kutsatira imelo kuchokera pazolembetsa, kudzera pakukula, kufikira kutembenuka ndikofunikira pamene mukuyesa magwiridwe antchito a imelo. Ngakhale kutembenuka kumatha kukhala kosasinthasintha, kuchuluka kwa omwe amawalembera ndalama kumatha kusiyanasiyana pang'ono.

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.