Kampeni ya #GetVaccinated Imapeza Zowonjezera Zolemekezeka Kwambiri

Ntchito Yotsatsa #GetVaccinated Influencer

Ngakhale katemera woyamba wa COVID-19 asanaperekedwe ku US mu Disembala 2020, anthu odziwika bwino pa zosangalatsa, boma, zamankhwala, komanso bizinesi amalimbikitsa anthu aku America kuti alandire katemera. Pambuyo pa opaleshoni yoyamba, katemera adatsika ngakhale katemera adayamba kupezeka ndipo mndandanda wa anthu omwe anali oyenera kuwalandira udakula.

Ngakhale kulimbika kulikonse sikungakhutiritse aliyense amene angalandire katemera kuti atero, pali magulu ena a anthu omwe angakakamizike, osati ndi zotsatsa zikwangwani kapena Dr. Anthony Fauci. Mwakutero, kukakamiza kuti anthu apatsidwe katemera kunawulula zoperewera za njira zodziwikiratu za PR, kutsatsa, ndi kutsatsa kuti athe kufikira anthu ena ndipo, potero, adapeza mwayi kwa omwe akutsogolera - othandizira pazanema - kuvomerezedwa ndi kuyamikiridwa.

Tithokoze kwakukulu ku $ 1.5 biliyoni PR ndi blitz yotsatsa yoyambitsidwa ndi White House mu Marichi 2021, 41% ya anthu adalandira katemera kwathunthu kumapeto kwa Meyi, malinga ndi kafukufuku wochokera ku Centers for Disease Control and Prevention (CDC). Koma mphamvu zakuchita bwino kwachikhalidwezi zimawoneka ngati zikuchepa nthawi yachilimwe ikayandikira, ndipo mayendedwe a katemera adachepa.

White House inkafuna njira yatsopano, yopangira opaleshoni yothetsera matumba a katemera wosatsimikizika komanso kuzengereza komwe kudalipo mdziko lonselo. Oyang'anira adasankha kuti atenge gulu la omwe achititsa kuti abwezeretse chidziwitso chabodza chokhudzana ndi katemera ndikuwonjezera kuzindikira pakati pa magulu omwe kafukufuku wawo adawonetsa kuti akukana kulandira katemerayo osati chifukwa chachipembedzo kapena malingaliro andale, koma pazifukwa zina.

Mamembala a Gen Z adandaula kuti oyang'anira zaumoyo sanasinthe uthenga wawo ku Mbadwo wa Instagram. Mwachitsanzo, mayi wazaka 22 wazaka zomwe zanenedwa munyuzipepala yokhudza sayansi ya moyo STAT mu Epulo adanenanso kuti palibe uthenga uliwonse panthawiyo womwe udalongosola chifukwa chomwe mwana wazaka 19 wathanzi ayenera kulandira katemera.

Kuyang'ana pa data ya Instagram ndikofunikira pakumvetsetsa chifukwa chomwe White House idasinthira olimbikitsa kuti afikire anthu onga iye, ndikuthandizira kufotokozera momwe izi zikuwonekera kufalikira kudera lonselo. M'miyezi isanu ndi itatu yoyambirira ya 2021, otsogolera a Instagram a 9,000 ku US adalemba zolemba 14,000 zokwanira kulimbikitsa otsatira awo kulandira katemera ndikuphatikiza ma hashtag #vaccinated, #getvaccinated, #vaccineswork, #bwino ndi #miakhalifafans. Izi zidalembedwa pagulu la anthu pafupifupi 61 miliyoni, pomwe 32% anali mgulu lazaka 13-24. Zigulu zazikulu za chiwerengerocho zidachokera pazolemba ndi mayina apanyumba ngati Reese Witherspoon, ndi otsatira oposa mamiliyoni anayi, ndi Oprah Winfrey, okhala ndi mamiliyoni atatu ndi theka.

Koma m'dziko lotsogolera, zokulirapo sizikhala zabwinonso nthawi zonse. Chofunika kwambiri monga kuchuluka kwa omvera ndikuti 58% yazolembazo sizinachokere m'mazina am'makoma koma kuchokera kwa omwe adachita nano, omwe ali ndi otsatira amakhala pakati pa 1,000 ndi 10,000. Otsatira a nano-influencers amadziwika kuti ali wotanganidwa kwambiri komanso wokhulupirika, akuwonetsa mulingo wakudzipereka ndipo, inde, chikoka chomwe ngakhale wokondedwa Dr. Fauci sangakhudze. Mwa kugawana nawo nkhani zawo za katemera wawo, ndikulimbikitsa otsatira awo kuti aziganizire, olimbikitsawo adawonetsa zowona zomwe sizingapezeke m'makampeni azotsatsa omwe amathandizidwa ndi boma kapena madandaulo azachipatala omwe ali ndi mfundo zachipatala.

Kunena zowonekeratu, otsogolera sanakhale chipolopolo chasiliva pokakamiza kuti anthu adziwe katemera. Ngakhale kuti katemera adakwera mpaka 41% m'miyezi ingapo yoyambirira katemera atayamba kupezeka kwa anthu, kuchuluka kwa anthu aku America omwe adalandira katemera wokwera 14% kokha m'miyezi isanu yapitayo [mpaka 9/20]. Monga wotsatsa aliyense wabwino angakuuzeni, mantha amagulitsa, ndipo malingaliro olakwika ndi malingaliro olimbana ndi katemera akufotokozedwa kulikonse kuyambira nkhani zamakalata kupita kuzipinda zamakalasi a kindergarche zimatsimikizira kuti iyi ndi nkhani yomwe sitidzavomerezana konse.

Kuchuluka kwa katemera pakati pa achinyamata azaka za 12 mpaka 17, m'modzi mwa kuchuluka kwa anthu omwe White House idayembekeza kuwunikira ogwiritsa ntchito, idakula kuyambira 18% pakati pa Juni mpaka 45% kuyambira Seputembara 20 malinga ndi data ya CDC. Ndipo mosasamala kuchuluka ndi kuchuluka kwake, palibe kukayikira kuti otsogolera ali ndi kuthekera kwakukulu kogwiritsa ntchito nsanja yawo zabwino. Kufalitsa uthenga wokhudzidwa ndi anthu womwe ungakakamize anthu aku America ambiri kuti adziteteze ku COVID-19 ndichitsanzo chabwino kwambiri mpaka pano, ndipo sichikhala chomaliza.

Pobwezeretsa kutalikirana pakati pa anthu chifukwa cha kuchuluka kwa kachilombo ka Delta, zopangira ndi mabizinesi kungakhale kwanzeru kutsatira chitsogozo cha White House ndikuwona olimbikitsa ngati chinthu chofunikira pakulimbikitsa anthu kulandira katemera, osanenapo za chida chofunikira kwambiri pakutsatsa malonda awo komanso mabokosi azamaukadaulo pagulu kupita mtsogolo.

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