Marketing okhutira

B2B: Mavidiyo Amakhudza Zosankha Zogula

Kanema wapangidwa pang'ono ndi kutsatsa kwa ogula, koma mwayi weniweni ukhoza kukhala wotsatsa bizinesi ndi bizinesi (B2B). Pakufufuza kwaposachedwa kotulutsidwa ndi Eccolo Media, matumizidwe ophatikizika amawu, omwe ndi omwe amatsogola kwambiri ngati omwe akupanga zisankho komanso otsogolera akugwiritsa ntchito popanga zisankho.

Chothandizira cha B2B

Monga tidapezera pakafukufuku wam'mbuyomu, mitundu yazogwiritsidwa ntchito mobwerezabwereza ndi timabuku tazogulitsa & ma data M'malo mwake, omwe adafunsidwa adangowonjezera kugwiritsa ntchito mtundu wazomwezi pazaka zambiri: kuchokera 70% mu 2008; mpaka 78 peresenti mu 2009; mpaka chaka chino kupeza 83 peresenti. Kafukufuku wamakalata ndi mapepala oyera, atapanga kudumpha kwakukulu pamitengo yogwiritsira ntchito pakati pa 2008 ndi 2009, idakhalabe yosalala pakati pa 2009 ndi 2010. Zosintha zazikulu zidali munthawi yomwe ofunsidwa adadya makanema ndi ma podcast & mafayilo amawu. Mu 2008, ndi 28 peresenti yokha ya omwe anafunsidwa anali atadya mitundu iyi yazikole. Mu 2009, ma podcast adapeza phindu lochepa mpaka 32%. Kugwiritsa ntchito makanema kumakulanso mowolowa manja kuyambira 28% mu 2008 mpaka 51% mu 2009.

Makhalidwe apamwamba, otsika mtengo

kupanga makanema ndikusungira zikuwoneka kuti zikuyendetsa kwambiri kukhazikitsidwa. Komanso kupitilira kwa bandwidth komanso zida ndi zida zapamwamba kwambiri zowonera makanema pamapeto pake zakankhira makanema ambiri. Kanema ikukhala njira yofunikira. Ngati simunatengere izi, mukuyenera kuti mukhale ndi njira imodzi tsopano ... kafukufukuyu akupereka umboni woti kanema wayamba kukhala chida chofunikira kwambiri munkhokwe yanu yoyeserera.
b2b chitsimikizo chothandizira.png

Pali chidziwitso chochuluka mu Lipoti la B2B Survey laulere - makamaka pazogulitsa zomwe zimakhudza kwambiri: Mapepala Oyera. Pepalali limapereka chidziwitso chaku zomwe zimapangitsa mapepala oyera kukhala abwino komanso zomwe zimawapangitsa kulephera, komanso kukula kwa makampani omwe amakopa.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.