Kusanthula & KuyesaInfographics YotsatsaSocial Media & Influencer Marketing

Kalozera Woyambira wa Pinterest Metrics

Pinterest Ndi kuphatikiza kwapadera kwa malo ochezera a pa Intaneti ndi makina osakira, pomwe ogwiritsa ntchito oposa 459 miliyoni omwe amapeza mwezi uliwonse amapeza malingaliro, zinthu zatsopano, ndi zolimbikitsa. Pulatifomuyi imadutsa malire a chikhalidwe cha chikhalidwe cha anthu, ndikudziyika ngati chida cha otsatsa malonda m'mafakitale osiyanasiyana, kuphatikizapo mafashoni, zokongoletsera kunyumba, chakudya, ndi zina. Pogwiritsa ntchito Pinterest, mabizinesi amatha kukhala ndi omvera omwe ali ndi chidwi kwambiri, kuyendetsa magalimoto pamawebusayiti, ndikuwonjezera mawonekedwe.

Tiyeni tiyambe ndi mawu ena enieni a Pinterest:

  • Pini: Pin ndi chithunzi kapena kanema yemwe wogwiritsa ntchito amawonjezera ku Pinterest. Ogwiritsa ntchito amatha kutsitsa kapena kusunga ma pini kuchokera pa intaneti omwe ali ndi zofotokozera, maulalo, ndi ndemanga.
  • Bungwe: A Board ndi gulu la ogwiritsa ntchito Pin omwe amatha kupanga pa mbiri yawo ya Pinterest. Ma board amapangidwa mozungulira mitu kapena mitu ina.
  • Repins (kapena Save): Ma repin, omwe amadziwikanso kuti Saves, amapezeka pamene wogwiritsa ntchito asunga PIN ya munthu wina pa bolodi lawo. Izi zimafalitsa Pin kwa omvera atsopano.
  • Pina: A Pinner ndi wogwiritsa ntchito Pinterest. Pinners amatha kupanga, kugawana, ndikupeza ma Pin ndi Mabodi papulatifomu.
  • Rich Pin: Rich Pin ndi ma Pini okongoletsedwa omwe amangolunzanitsa zidziwitso kuchokera kumawebusayiti omwe adapanikizidwa. Mitundu ingapo, kuphatikiza ma Pini, Maphikidwe, ndi Ma Pini a Nkhani, imapereka zambiri komanso zambiri kuposa Pini yokhazikika.
  • Pin Yokwezedwa: Ma Pini Okwezedwa ndi zotsatsa zolipira pa Pinterest. Mabizinesi atha kugwiritsa ntchito ma Pini Okwezedwa kuti afikire anthu okulirapo kapena omwe akuwatsata.
  • Zisonyezero: Zowonetsa zimatanthawuza kuchuluka kwa nthawi yomwe Pin imawonekera pazenera la Pinterest. Izi zitha kukhala pazakudya zakunyumba, zamagulu amafuta, kapena chifukwa chakusaka kwa wogwiritsa ntchito.
  • Kulumikizana: Kuchitapo kanthu pa Pinterest kumatanthawuza kuyanjana ndi ma Pini, kuphatikiza zosungira (repins), kudina, ndi kutseka.

Kusanthula kwa Pinterest ndi chida chomwe chimalola Pinners kuwona momwe zomwe ziliri papulatifomu. Imapereka chidziwitso pakuchita kwa Pin, kuzindikira kwa omvera, ndi zina zambiri.

Kusanthula kwa Pinterest

Kulowa mu Pinterest Analytics kumadutsa miyeso yachabechabe; imapereka zidziwitso zofunikira pakuchita bwino kwa zomwe zili, kukhudzidwa kwa omvera, komanso magwiridwe antchito onse. Otsatsa amatha kuwongolera zomwe ali nazo posanthula ma metricswa kuti agwirizane ndi zokonda za omvera awo, kulimbikitsa kuyanjana ndi kutembenuka mtima.

Pinterest Analytics Metrics

Kuti mupeze ma analytics a Pinterest, ogwiritsa ntchito ayenera kukhazikitsa a Akaunti ya bizinesi ya Pinterest ndikupeza tsamba lawo. Izi zimatsegula luso lotha kutsata momwe mapini amagwirira ntchito, kumvetsetsa kuchuluka kwa omvera, ndikuyesa kutumizira mawebusayiti mwachindunji kuchokera ku Pinterest.

Kusanthula kwa Pinterest

Masamba a Pinterest Analytics: Kalozera Watsatanetsatane

1. Tsamba Lachidule

  • Description: Tsambali limagwira ntchito ngati dashboard ya Pinterest Analytics, yopereka chithunzithunzi chokwanira cha momwe akaunti yanu ikugwirira ntchito, kuphatikiza ma metrics monga zowonera, zochitika, ndi zochitika zokhudzana ndi Pin ndi Mabodi.
  • Kufunika kwa Otsatsa: Otsatsa amadalira Tsamba Lachidule kuti awone mwachangu kupambana kwawo kwa Pinterest. Zimathandizira kuzindikira zomwe zikuchitika ndikuzindikira zomwe zikuyenda bwino, zomwe zimathandizira kukonzekera bwino komanso kukhathamiritsa.

2. Tsamba la Omvera

  • Description: Tsambali limapereka zambiri za omvera anu, kuphatikiza kuchuluka kwa anthu, zomwe amakonda, ndi zomwe amachita pa Pinterest.
  • Kufunika kwa Otsatsa: Ndi Audience Insights, otsatsa amatha kusintha njira zawo zomwe zili bwino kuti zigwirizane ndi zomwe amakonda komanso machitidwe a omvera awo, zomwe zimatsogolera kukuchita bwino komanso kulunjika kogwira mtima.

3. Tsamba la Kuzindikira Kwambiri

  • Description: Conversion Insights imayang'ana momwe ogwiritsa ntchito amalumikizirana ndi zomwe mumalemba kuyambira pakuzipeza mpaka kuchitapo kanthu, ndikuwunikira ulendo kuchokera pakuwonekera kwa Pin kupita kumawebusayiti, kulembetsa, kapena kugulitsa.
  • Kufunika kwa Otsatsa: Tsambali ndilofunika kwambiri kwa ogulitsa omwe akufuna kumvetsetsa ndikuwongolera kubweza kwa ndalama (ROI) za ntchito zawo za Pinterest. Zimathandizira kuwunika momwe Pinterest amagwirira ntchito ngati njira yoyendetsera kutembenuka ndikupanga zisankho zodziwitsidwa kuti zipititse patsogolo njira zotsatsira.

4. Tsamba la Kanema

  • Description: Tsamba la Kanema limayang'ana kwambiri momwe mavidiyo anu amagwirira ntchito pa Pinterest, kuwonetsa ma metrics monga mawonedwe, nthawi yowonera, ndi nthawi yowonera.
  • Kufunika kwa Otsatsa: Makanema amatha kukhala opatsa chidwi komanso ogawana nawo. Otsatsa amagwiritsa ntchito tsamba la Kanema kuti aone kupambana kwa ma Pini amakanema awo, kumvetsetsa zomwe omvera amakonda pazamavidiyo, ndikuwongolera njira zawo zamakanema kuti athe kuchita bwino komanso kufikira.

5. Trends Tsamba

  • Description: Tsambali limapereka zidziwitso zaposachedwa kwambiri pa Pinterest, kuwonetsa mitu ndi mitu yomwe ili yotchuka pakati pa ogwiritsa ntchito.
  • Kufunika kwa Otsatsa: Kukhala patsogolo kapena kutsata zomwe zachitika ndikofunikira pakukhudzana ndi zomwe zili komanso kuchitapo kanthu. Tsamba la Trends limathandiza otsatsa kuzindikira zomwe zikubwera kuti zilimbikitse kupanga zatsopano kapena kusintha kalendala yawo kuti ikhale ndi mitu yomwe ikupita patsogolo, motero kukulitsa kuwonekera ndikuchita nawo papulatifomu.

Core Pinterest Metrics ndi Zotsatira Zake

  • Chiwerengero cha anthu: Dziwani zambiri za omvera anu, monga malo, jenda, ndi zomwe amakonda, zomwe zimathandizira kupanga zomwe mukufuna.
  • Omwe Ali pachibwenzi: Chiwerengero cha ogwiritsa ntchito omwe amalumikizana ndi mapini anu, kuwonetsa mtundu ndi kufunikira kwa zomwe muli.
  • Mtengo wa Chibwenzi: Kuchuluka kwa zowonera zomwe zimabweretsa kuyanjana, zomwe zikuwonetsa kuchita bwino.
  • Zibwenzi: Zochita zonse ndi mapini anu, kuphatikiza kudina, kusunga, ndi zina, kuwonetsa chidwi cha omvera.
  • Zisonyezero: Kuchuluka kwa mapini anu amawonetsedwa, kuyeza mawonekedwe ndi kufikira.
  • Anthu Onse pamwezi: Imatsata kuchuluka kwa anthu omwe awona kapena kucheza ndi mapini anu pamwezi, zomwe zikuwonetsa kukula kapena kuchepa.
  • Anthu Onse pamwezi Omwe Alipo: Chiwerengero cha ogwiritsa ntchito omwe adagwiritsa ntchito zomwe mwalemba m'masiku 30 apitawa, ndikuwunikira magwiridwe antchito.
  • Kudina Kwakunja: Kuchuluka kwa mawonedwe a pini omwe amatsogolera kudina patsamba lanu, kuwonetsa kupambana kwanu koyitanira kuchitapo kanthu.
  • Kudina Kwakunja: Izi zimayesa kuchuluka kwa nthawi zomwe ogwiritsa ntchito amachoka ku Pinterest kuti azichezera tsamba lanu, kuyeza m'badwo wotsogola komanso kutembenuka komwe kungachitike.
  • Miyezo Yatsamba: Zambiri zokhudzana ndi maulendo ochezera tsamba lanu la Pinterest, zomwe zimakudziwitsani za chidwi chamtundu komanso kupezeka kwazinthu.
  • Pin Clicks: Nthawi zonse omwe ogwiritsa ntchito adadina pamapini anu, kuwonetsa chidwi chofuna kudziwa zambiri zazomwe muli.
  • Pin Clicks Rate: Chiyerekezo cha kudina kwa pini kuti mutsike mawonedwe, kuwunika momwe mapini amagwirira ntchito.
  • Kusunga (kapena Repins): Kuchuluka kwa nthawi zomwe ogwiritsa ntchito amasunga mapini anu pama board awo kumawonetsa mtengo wazinthu ndi chidwi.
  • Gwero (Mapini Ena): Izi zikuwonetsa kutchuka ndi kugawikana kwa zomwe muli nazo, monga momwe zimasonyezedwera ndi kuchuluka kwazomwe zidasungidwa kuchokera kuzinthu zina.

Pomvetsetsa bwino ndikuchitapo kanthu pazitsulo za Pinterest izi, ogulitsa amatha kusintha njira zawo kuti atsimikizire kuti zomwe akukumana nazo zikugwirizana ndi omwe akufuna, zimawonjezera kukhudzidwa, ndi kuyendetsa kutembenuka. Kuwunika pafupipafupi ma metric awa kumathandizira kuti mtunduwo ukhalebe wofunikira, ukwaniritse zofuna za ogula, ndikukwaniritsa kukula kosatha pa Pinterest.

Ngati mungafune kulowa mozama mu Pinterest Analytics, ndikupangirani nkhani yozama ya Social Champs. Mutha kulembetsanso maphunziro ku Pinterest Academy.

Chitsogozo cha Pinterest Analytics Pinterest Academy

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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