Infographics YotsatsaSocial Media & Influencer Marketing

Momwe Kusayankhidwa kwa Social Media Kukuwonongerani Kusunga Makasitomala Anu (ndi Kupeza)

Talemba za zosaneneka kukula kwa media media ngati chida chothandizira ogula kuthana ndi zovuta zothandizira makasitomala ndi kuti chakhala kuyembekezera, osati njira. Mabizinesi akuwona kusintha kwamphamvu kwamakasitomala, pomwe malo ochezera a pa Intaneti akukhala nsanja yayikulu yolumikizirana ndi ogula. Chokhumudwitsa ndichakuti ambiri aiwo akunyalanyazabe zotsatirapo zake.

Pafupifupi 90% ya ogula omwe adafunsidwa adagwiritsa ntchito malo ochezera a pa Intaneti m'njira zina kuti alankhule ndi mtundu, zomwe zikuwonetsa zomwe amakonda kuposa njira zachikhalidwe monga foni ndi imelo.

Perekani Thandizo

Si zachilendo kwa malo ochezera a pa Intaneti ndi kufufuza ma aligorivimu kuti achepetse kuwonekera kwa mitundu yomwe ili yosalabadira, mwina. Izi zikutanthauza kuti sikuti mukungokhudza kusungitsa zinthu kwanu komanso kukhulupirika kwanu, mukuwononga mwachindunji zoyesayesa zanu zopezera.

Tangoganizirani kugwiritsa ntchito ndalama zokwana madola mamiliyoni ambiri pa malonda anu, kuti mbiri yanu ndi maonekedwe anu ziwonongeke chifukwa chosayankha pempho la ogula panthawi yake. Zikuchitika!

Ziwerengero Zofunika Kwambiri Zogwiritsa Ntchito Makasitomala pa Social Media

Zotsatira za kuyanjana kwa chikhalidwe cha anthu ndizofunika kwambiri pazachuma, chifukwa mayankho osauka - kapena choyipitsitsa, osayankha - angayambitse Kuwonjezeka kwa 15% pakukula kwa matendawa kwa makasitomala omwe alipo. Pakadali pano, kuchitapo kanthu kwabwino pamapulatifomu kumatha kulimbikitsa kukhulupirika kwamtundu; pafupifupi theka la onse omwe adafunsidwa adanenanso kuti kuyankha kwawokha kudzera pawailesi yakanema kumalimbitsa kukhulupirika kwawo.

  • 90% ya ogula agwiritsa ntchito malo ochezera a pa Intaneti kuti alankhule ndi mtundu.
  • Kuwonjezeka kwa 250% muzochitika za makasitomala a Twitter m'zaka ziwiri zapitazi.
  • 36% ya anthu agwiritsa ntchito malo ochezera a pa Intaneti kuchititsa manyazi kampaniyo chifukwa chosathandiza makasitomala.
  • 46.7% ya omwe adafunsidwa amawona kuti kuyankha kwawoko kuchokera kumtundu kungalimbikitse kukhulupirika kwawo.
  • Makampani omwe akuchita nawo pazama TV amawona kuwonjezeka kwa 88% kwa kukhulupirika kwamakasitomala.
  • Mayankho odandaula a pa social media atha kulimbikitsa makasitomala ndi 25%.
  • 71% ya ogula omwe amapeza chisamaliro chabwino chamakasitomala amatha kupangira mtunduwu kwa ena.
  • Zakachikwi (zaka 18-34) ndi 53% mwayi wogwiritsa ntchito malo ochezera a pa Intaneti pothandiza makasitomala kuposa gulu lina lililonse.
  • 47% ya ogula azaka 18-34 agwiritsa ntchito malo ochezera a pa Intaneti kudandaula za ntchito yamakasitomala.
  • 67% ya ogula padziko lonse lapansi amayembekeza kuyankha kwamakasitomala pazama TV mkati mwa maola 24.
  • 32% amayembekezera kuyankha mkati mwa mphindi 30.
  • 70% ya madandaulo a kasitomala pa Twitter samayankhidwa.
  • 72% akuyembekeza kuti madandaulo a Twitter ayankhidwe mkati mwa ola limodzi.

Mgwirizano wachindunji pakati pa kukhudzidwa kwamtundu pazachikhalidwe cha anthu ndi kukhulupirika kwamakasitomala ndi quantifiable. Ma Brand omwe amachita nawo pazama media amawona a 88% mwayi wapamwamba wa kukhulupirika kuchokera kwa makasitomala awo, ndipo mayankho ku mafunso omwe ali pamapulatifomu amatha kukulitsa kulengeza kwamakasitomala ndi 25%.

Zakachikwi, makamaka, zikuwonetsa kufunitsitsa kuchita nawo malonda kudzera pazama TV. Ofunsidwa azaka zapakati pa 18-34 awonetsa mwayi wa 53% wogwiritsa ntchito malo ochezera a pa Intaneti pothandiza makasitomala kuposa gulu lina lililonse lazaka, pomwe 81% akuwonetsa zomwe amakonda pazama TV kuposa njira zamakasitomala.

Ziwerengero zapadziko lonse lapansi zimalimbikitsa kufunikira kwa ma brand kuti azimvera komanso munthawi yake pazochita zawo zapa media. Pafupifupi 67% ya ogula amayembekeza kuyankha kuchokera kwa makasitomala pama media azachuma mkati mwa maola 24, ndipo kuyembekezera kuthamanga kukungowonjezereka, 32% akuyembekezera kuyankha mkati mwa mphindi 30.

Madandaulo ndi okwera, chifukwa 70% ya madandaulo a kasitomala omwe amaperekedwa pa X samayankhidwa, zomwe zimadzetsa kusakhutira kwamakasitomala. Mosiyana ndi zimenezo, 72% ya anthu omwe amadandaula pa X amayembekezera mayankho mkati mwa ola limodzi, kutanthauza kuti mayankho a panthawi yake samangokondedwa koma amayembekezeredwa.

Malangizo a Social Media Kuyankha

Kuti apindule pazantchito zamakasitomala pa social media, otsatsa akuyenera kuganizira izi:

  • Sankhani malo ochezera oyenera kwambiri omvera abizinesi.
  • Perekani zida zodzipatulira makamaka zoyendetsera chisamaliro chamakasitomala.
  • Yang'anirani mwachidwi zomwe zatchulidwa pawailesi yakanema ndikuyankha mwachangu pakafunika kutero.
  • Zindikirani kufunikira kofunikira kwa liwiro la kuyankha pakukhutira kwamakasitomala.
  • Pitirizani kulankhulana mwaukadaulo koma pawekha.
  • Onetsetsani kuti mayankho ndi owona ndipo pewani mayankho am'zitini pokhapokha ngati kuli kofunikira.
  • Pewani kusintha njira zoyankhulirana pokhapokha pakufunika.
  • Gwiritsani ntchito chidziwitso chomwe chilipo kuti muthandizire makasitomala komanso kuti ogula azimasuka.

Maupangiri othekawa akutsimikizira kusinthika kwa ntchito zamakasitomala pomwe kulabadira, kusintha makonda, komanso kuchitapo kanthu pazama media ndizofunikira kwambiri pakukulitsa kukhulupirika kwamtundu ndikuyendetsa bwino bizinesi.

Social Media Customer Service Stats ndi Zomwe Muyenera Kudziwa
Source: Perekani Thandizo

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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