Maphunziro Ogulitsa ndi Kutsatsa

Misonkhano: Imfa ya Zopanga Zaku America

Misonkhano yamakampani imakhala yokwera mtengo, imasokoneza zokolola, ndipo nthawi zambiri imawononga nthawi. Nayi mitundu itatu ya misonkhano yomwe imawononga zokolola zabizinesi ndipo ingawononge chikhalidwe chawo mosasinthika:

  • Misonkhano kupewa kuyankha. Mwayi ndi wakuti mwalemba ganyu munthu amene ali ndi udindo kuti ntchitoyo ichitike. Ngati mukupanga msonkhano kuti muwasankhire… kapena ayi… kuti muwachotsere chisankho, mukulakwitsa. Ngati simukukhulupirira kuti munthuyo akugwira ntchitoyo, muchotseni.
  • Misonkhano yofalitsa mgwirizano. Izi ndi zosiyana pang'ono… zomwe zimagwiridwa ndi wopanga zisankho. Sadzidalira pa zomwe asankha ndipo akuchita mantha ndi zotsatirapo zake. Pokhala ndi msonkhano ndikupeza mgwirizano kuchokera ku gulu, akufuna kufalitsa mlandu ndikuchepetsa kuyankha kwawo.
  • Misonkhano yokhala ndi misonkhano. Palibe choyipa kuposa kusokoneza tsiku la munthu pamisonkhano yatsiku ndi tsiku, sabata iliyonse, kapena pamwezi pomwe palibe ndondomeko ndipo palibe chomwe chimachitika. Misonkhano imeneyi ndi yokwera mtengo kwambiri kwa kampani, nthawi zambiri imawononga madola masauzande aliwonse.

Msonkhano uliwonse uyenera kukhala ndi cholinga chomwe sichingakwaniritsidwe paokha… mwina kukambirana, kutumiza uthenga wofunikira, kapena kuphwanya ntchito ndikugawa ntchito. Kampani iliyonse iyenera kupanga lamulo - msonkhano wopanda cholinga ndi ndondomeko ziyenera kukanidwa ndi woitanidwa.

Chifukwa Chake Misonkhano Imavuta

N’chifukwa chiyani misonkhano imavuta? Kodi mungatani kuti misonkhano ikhale yopindulitsa? Ndayesera kuyankha mafunso onsewa munkhani zoseketsa (koma zoona) pamisonkhano yomwe ndidachita zaka khumi zapitazo.

Awa ndi malingaliro owonetsedwa pazowonetsera zomwe ndidachita ndekha. Nkhaniyi pa misonkhano wakhala akubwera kwa kanthawi, Ndalemba za misonkhano ndi zokolola m'mbuyomu. Ndakhalapo pamisonkhano yambirimbiri, ndipo ambiri mwa iwo akhala akungotaya nthawi.

Pomwe ndimayambira bizinesi yanga, ndidapeza kuti ndimalola nthawi yochuluka kuti ndipeze pulogalamu yanga pamisonkhano. Ndine wolanga kwambiri tsopano. Ngati ndili ndi ntchito kapena ntchito zoti ndichite, ndimayamba kuletsa ndikukonzanso misonkhano. Ngati mukufunsira makampani ena, nthawi yanu ndizomwe muli nazo. Misonkhano imatha kudya nthawi yomweyo mwachangu kuposa zochitika zina zilizonse.

Mu chuma chomwe zokolola ziyenera kuchulukirachulukira komanso zinthu zikuchepa, mungafune kuyang'anitsitsa misonkhano kuti mupeze mwayi wowongolera zonse ziwiri.

Anthu ena amakanda mitu ndikachedwa pamsonkhano kapena chifukwa chomwe ndimakanira misonkhano yawo. Iwo amaganiza kuti ndi mwano kuti nditha kufika mochedwa… kapena osawonekera konse. Zomwe samazindikira ndikuti sindinachedwe pamsonkhano woyenera. Ndikuganiza kuti ndi mwano kuti adachita msonkhano kapena adandiitanira koyamba.

10 Malamulo a Misonkhano

  1. Misonkhano yoyenera iyenera kukhala ndi akamayesetsa zimene zikuphatikizapo amene apezekapo, chifukwa chimene aliyense wa iwo aliko, ndi cholinga cha msonkhanowo.
  2. Misonkhano yoyenera imayitanidwa pakafunika. Misonkhano yomwe ili pa ndondomeko yobwereza iyenera kuthetsedwa ngati palibe cholinga chomwe chidzakwaniritsidwe pamsonkhano wa tsikulo.
  3. Misonkhano yoyenera imasonkhanitsa malingaliro abwino kuti agwire ntchito ngati a gulu kuthetsa vuto, kupanga dongosolo, kapena kukhazikitsa njira yothetsera vuto. Anthu ambiri omwe aitanidwa, m'pamenenso zimakhala zovuta kuti agwirizane.
  4. Misonkhano yoyenera si malo ochitirako kuukira kapena kuyesa kuchititsa manyazi mamembala ena.
  5. Misonkhano yoyenera ndi malo a ulemu, kuphatikiza, ntchito yamagulu, ndi chithandizo.
  6. Misonkhano yoyenera imayamba ndi gulu la zolinga kuti amalize ndikumaliza ndi ndondomeko yoti agwire ntchitoyo ndani, chiyani, ndi liti.
  7. Misonkhano yoyenera imakhala ndi mamembala omwe amasunga tsa panjira kuti nthawi yogwirizana ya mamembala onse isawonongeke.
  8. Misonkhano yoyenera iyenera kukhala yosankhidwa malo zomwe zimadziwikiratu pasadakhale ndi mamembala onse.
  9. Misonkhano yoyenera si malo opewera udindo wanu pantchito yanu ndikuyesa kutero kuphimba matako ako (ndiyo imelo).
  10. Misonkhano yoyenera si malo owonetsera boti ndikuyesera pezani omvera (umenewo ndi msonkhano).

Momwe Mungakhalire ndi Msonkhano Waphindu

Zaka zambiri zapitazo, ndinadutsa m'kalasi ya utsogoleri komwe amatiphunzitsa momwe tingakhalire ndi misonkhano. Izi zitha kumveka zoseketsa, koma kuwononga ndalama zamisonkhano ndi mabungwe akulu ndikofunikira. Mwa kukhathamiritsa msonkhano uliwonse, mumasunga ndalama, mumabwezera nthawi ya anthu, ndikupanga magulu anu m'malo mowavulaza.

Misonkhano yamagulu inali ndi:

  • mtsogoleri - munthu amene akuchita msonkhano ndi cholinga kapena zolinga zinazake.
  • Mlembi - munthu amene amalemba zolemba za msonkhano ndi ndondomeko yogawa.
  • Woyang'anira nthawi - munthu amene udindo wake ndi kusunga msonkhano ndi zigawo za msonkhano pa nthawi yake.
  • Wosunga nkhonya - munthu yemwe udindo wake ndi kusunga msonkhano ndi zigawo za msonkhano pa mutuwo.

Mphindi 10 zomaliza pamsonkhano uliwonse zidagwiritsidwa ntchito popanga Pulani. Dongosolo la Ntchito linali ndi magawo atatu - Ndani, Chiani, Ndi Liti. Zomwe zimatanthauzidwa muzochita zonse zinali kuti ndani adzagwire ntchitoyo, zomwe zingayesedwe, ndi liti zomwe zidzachitike. Inali ntchito ya atsogoleri kuti aziyankha anthu pa zomwe anagwirizana. Mwa kukhazikitsa malamulo a misonkhano imeneyi, tinasintha misonkhano kuti ikhale yosokoneza ndi kuyamba kuipangitsa kukhala yopindulitsa.

Ndikukutsutsani kuti muganizire za msonkhano uliwonse womwe mukukhala nawo, kaya ndi wopezera ndalama, ngati ukuyenda bwino, komanso momwe mukuwuyendetsera. Ndimagwiritsa ntchito kukonzekera nthawi ndipo nthawi zambiri ndimadabwa kuti ndi misonkhano ingati yomwe ndingakhale nayo ngati anthu omwe adandiitana amayenera kulipira ndi kirediti kadi kuti akonze! Kodi mungakhale nayo ngati mutayenera kulipira msonkhano wanu wotsatira kuchokera kumalipiro anu?

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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