Kodi Kusintha Kwambiri Kungasokoneze Bizinesi Yanu?

Magulu Ofunika a Website a 5

Makonda, zokhutira ndi zomwe akuchita, kutchulanso, kutsata kwa IP… tonse tikudziwa kuti ogula amayamikira ndikulabadira kutumizirana mameseji ndi zokumana nazo, koma kodi ogulitsa akhoza kupitirira malire? Accenture idatulutsa zotsatira zakufufuza kwawo komwe akuti INDE.

Kafukufuku Wosankha Kwaogula

The Kafukufuku Wosintha Makonda adasanthula zomwe makasitomala amayembekeza pazomwe amagula malinga ndi makonda awo ndikuzindikira mitundu yamatekinoloje ogulitsira, zokumana nazo zogwirizana ndi kasitomala ndi kulumikizana - pa intaneti komanso m'sitolo - zomwe ogula angakumane nazo.

Landirani Njira Zomwe Mungasinthire

Mauthenga olandilidwa kwambiri pamsika ndi ogulitsa omwe atchulidwa omwe afunsidwa ndi awa ndi awa:

  • Makinawa kuchotsera potuluka pazokhulupirika kapena makuponi (82%)
  • Kutsatsa nthawi yeniyeni (57 peresenti)
  • Zowonjezera malingaliro pazinthu (54 peresenti)

Njira Zodziwika Kwambiri Zokometsera

Zikafika pazomwe mukukumana nazo pa intaneti, zosankha zotchuka kwambiri ndi izi:

  • Website yakonzedwa ndi chipangizo (kompyuta, piritsi, mafoni) (64 peresenti)
  • Zopereka zotsatsa pazinthu zomwe kasitomala amaganizira mozama ndikusintha kwapaintaneti molingana ndi momwe shopper akufuna kusakatula (59%)
  • Yerekezerani mitengo kapena kugula chinthu (59 peresenti)

Njira Zosasinthira Kusintha

Malinga ndi kafukufukuyu, ogula samakhala omasuka ndi njira zotsatirazi:

  • Ogulitsa kutanthauza osagula zinthu pa intaneti kunja kwa bajeti yawo kumalo omwe ali ndi matikiti akulu monga kukonzanso nyumba ndi malo ogulitsira zamagetsi (46%).
  • Misa ogulitsa ndi malo ogulitsa kulangiza iwo osagula Zinthu pa intaneti kunja kwa zoletsa zawo (40%).
  • Otsatsa omwe angakupatseni malingaliro kutengera awo nkhani zaumoyo wabanja osungidwa (42 peresenti).
  • Ogulitsa nawo m'sitolo kuwapatsa moni ndi dzina pamene amalowa m'sitolo (36 peresenti).
  • Ogulitsa akuwapatsa mayankho kuchokera kwa awo abwenzi pa intaneti (52%).

Kusintha kwanu kukhala njira yamphamvu kwambiri kwa ogulitsa kuti athe kusiyanitsa ndi omwe akupikisana nawo, kukulitsa kukula kwa basiketi ndikupanga kukhulupirika kwa makasitomala. Kukhazikitsa makonda pamayendedwe onse, ogulitsa angapindule pakumvetsetsa makasitomala pamlingo wokulirapo komanso payekhapayekha - kudziwa komwe njira zosankhira anthu zitha kuyendetsera bwino zotsatira zamabizinesi, ndikupatsanso makasitomala amakasitomala momwe angafunire kutenga nawo mbali. Dave Richards, woyang'anira wamkulu padziko lonse lapansi wa Accenture's Retail Practice

Pali kusiyanasiyana kutengera kuchuluka kwa ogula. Onetsetsani kuti muwerenga fayilo ya Mapepala Owona Zoyipa ndipo onani zomwe zapeza.

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