Metric yomwe imagwiritsidwa ntchito kuyeza magwiridwe antchito a kampeni ya Amazon Sponsored Products. ACoS imawonetsa kuchuluka kwa ndalama zomwe zimagwiritsidwa ntchito potsatsa ndi zomwe mukufuna kugulitsa ndipo zimawerengeredwa ndi njira iyi: ACoS = ndalama zotsatsa ÷ zogulitsa.
mu izi Martech Zone Mafunso, timalankhula ndi Kate Bradley-Chernis, CEO ku Lely (https://www.lately.ai). Kate wagwira ntchito ndi zopangidwa zazikulu kwambiri padziko lonse lapansi kuti apange njira zomwe zingalimbikitse kudzipereka ndi zotsatira. Timakambirana momwe luntha lochitira kupanga likuthandizira kuyendetsa zotsatira zotsatsa zamabungwe. Posachedwa ndimayendedwe azama media AI ...
mu izi Martech Zone Mafunso, timalankhula ndi a Mark Schaefer. Mark ndi mnzake wapamtima, walangizi, wolemba mabuku, wokamba nkhani, podcaster, komanso mlangizi pamsika wotsatsa. Timakambirana buku lake latsopanoli, Cumulative Advantage, lomwe limangopitilira pakutsatsa ndipo limalankhula mwachindunji kuzinthu zomwe zimakhudza kupambana mu bizinesi ndi moyo. Tikukhala m'dziko lapansi…
mu izi Martech Zone Mafunso, timalankhula ndi omwe adayambitsa nawo komanso CEO wa Casted, Lindsay Tjepkema. Lindsay ali ndi zaka makumi awiri akugulitsa, ndi wakale podcaster, ndipo anali ndi masomphenya omanga nsanja kuti akweze ndikuyeza kuyeserera kwake kwa B2B ... kotero adayambitsa Casted! M'chigawo chino, Lindsay amathandiza omvera kumvetsetsa: * Kanema bwanji ...
Kwa zaka pafupifupi khumi, Marcus Sheridan wakhala akuphunzitsa mfundo zomwe zili m'buku lake kwa omvera padziko lonse lapansi. Koma lisanakhale buku, nkhani ya River Pools (yomwe inali maziko) idawonetsedwa m'mabuku angapo, zofalitsa, ndi misonkhano pamachitidwe ake apadera kwambiri pakutsatsa Kwachidziwikire ndi Kutsatsa Kwazinthu. Mu ichi Martech Zone Mafunso,…
mu izi Martech Zone Mafunso, timalankhula ndi Pouyan Salehi, wochita bizinesi wamba ndipo wadzipereka pazaka khumi zapitazi kuti akwaniritse ndikusintha kwamachitidwe ogulitsa mabizinesi a B2B ndi magulu azachuma. Timakambirana zaukadaulo womwe wapanga malonda a B2B ndikuwunika zanzeru, maluso ndi umisiri womwe ungayendetse malonda ...
mu izi Martech Zone Mafunso, tikulankhula ndi a Michelle Elster, Purezidenti wa Rabin Research Company. Michelle ndi katswiri pazofufuza komanso zowerengera zapamwamba zomwe zakhala zikuchitika padziko lonse lapansi pakugulitsa, kupanga zatsopano, komanso kulumikizana kwanzeru. Pazokambirana izi, timakambirana: * Chifukwa chiyani makampani amalipira ndalama pakufufuza zamisika? Kodi zingatheke bwanji ...
mu izi Martech Zone Mafunso, timalankhula ndi Guy Bauer, woyambitsa komanso wotsogolera, komanso a Hope Morley, wamkulu wogwira ntchito ku Umault, kampani yotsatsa makanema opanga. Tikambirana za kupambana kwa Umault pakupanga makanema amabizinesi omwe amakula bwino m'makampani omwe ali ndi makanema apakatikati. Umault ali ndi mbiri yodabwitsa yopambana ndi makasitomala…
mu izi Martech Zone Mafunso, timalankhula ndi Jason Falls, wolemba Winfluence: Reframing Influencer Marketing To Ignite Your Brand (https://amzn.to/3sgnYcq). Jason amalankhula zoyambira zotsatsa zotsatsa kudzera pazabwino masiku ano zomwe zikupereka zotsatira zabwino kwambiri pazogulitsa zomwe zikugwiritsa ntchito njira zabwino zotsatsira. Kupatula pakunyamula ndi…
mu izi Martech Zone Mafunso, timalankhula ndi John Vuong wa Local SEO Search, kusaka kwazinthu zonse zopezeka, zopezeka, komanso mabungwe azama TV azamalonda akumaloko. John amagwira ntchito ndi makasitomala padziko lonse lapansi ndipo kupambana kwake ndikwapadera pakati pa alangizi a Local SEO: John ali ndi digiri pazachuma ndipo anali woyamba kulandira digito, wogwira ntchito mwachikhalidwe…
mu izi Martech Zone Mafunso, tikulankhula ndi a Jake Sorofman, Purezidenti wa MetaCX, woyambitsa njirayi potengera zotsatira zatsopano zothanirana ndi moyo wamakasitomala. MetaCX imathandizira SaaS ndi makampani azogulitsa zama digito kusintha momwe amagulitsira, kuperekera, kukonzanso ndikulitsa ndi chidziwitso chimodzi cholumikizidwa ndi digito chomwe chimaphatikizapo kasitomala nthawi iliyonse. Ogula ku SaaS…