CTOR

Dinani-Kuti Muzitsegula

CTOR ndiye chidule cha Dinani-Kuti Muzitsegula.

Kodi Dinani-Kuti Muzitsegula?

Dinani-to-Open Rate ndi metric yomwe imagwiritsidwa ntchito potsatsa maimelo kuyeza momwe maimelo amagwirira ntchito. Imawerengera kuchuluka kwa olandila omwe adadina maulalo amodzi kapena angapo mu imelo mwa onse omwe adatsegula imeloyo. Metric iyi imapereka chidziwitso cha momwe maimelo amakokera kapena kukakamiza kwa omwe amawona.

Kuti muwerengere CTOR, mumagawaniza kuchuluka kwa kudina kwapadera ndi kuchuluka kwa kutsegulidwa kwapadera ndikuchulukitsa ndi 100 kuti mupeze peresenti. Fomula ikuwoneka motere:

\text{CTOR} = \left( \frac{\text{Number of Unique Clicks}}{\text{Number of Unique Opens}} \kumanja) \nthawi 100 \%

Mwachitsanzo, ngati imelo yatsegulidwa ndi anthu 100 ndipo 25 mwa anthuwo amadina ulalo mkati mwa imelo, CTOR ingakhale 25%.

CTOR imatengedwa ngati muyeso wolondola kwambiri wakuchitapo kanthu kuposa kudina-kudutsa (CTR) chifukwa imangoyang'ana okhawo omwe atsegula imelo, ndikupereka chisonyezero chodziwika bwino cha momwe imeloyo inaliri pakulimbikitsa kuchitapo kanthu pakati pa owerenga achidwi. Zimathandizira ogulitsa kumvetsetsa momwe maimelo awo amalumikizirana bwino ndi omvera awo, kuwatsogolera pakukhathamiritsa njira zawo zotsatsa maimelo.

  • Zotsatira: CTOR
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