USP

Kutsatsa Kwakukulu Kwambiri

USP ndiye chidule cha Kutsatsa Kwakukulu Kwambiri.

Kodi Kutsatsa Kwakukulu Kwambiri?

Chinthu chosiyana kapena chinthu chomwe chimasiyanitsa chinthu, ntchito, kapena mtundu kwa omwe akupikisana nawo. Imayang'ana pa chikhalidwe chapadera cha zomwe zikuperekedwa ndipo imagwirizana kwambiri ndi omvera. USP imayankha funso ili:

Nchiyani chimapangitsa malonda kapena ntchito iyi kukhala yosiyana ndi yabwino kuposa mpikisano?

Zigawo zazikulu za USP ndi:

  1. Zapadera: Kuyang'ana mbali, phindu, kapena gawo la malonda/ntchito zomwe sizikuperekedwa ndi ena pamsika.
  2. Zenizeni: Kuyang'ana pa khalidwe lomwe lingathe kumveka bwino komanso kufotokozera.
  3. mtengo: Kuwonetsa momwe mawonekedwe apaderawa amabweretsera phindu kapena phindu kwa kasitomala.

Tsopano, poyerekeza USP ndi Unique Value Proposition (UVP):

UVP (Unique Value Proposition)USP (Unique Selling Proposition)
FocusMakasitomala okhazikika, kutsindika za mtengo ndi zopindulitsa kwa kasitomalaZogulitsa, kuwunikira mawonekedwe apadera a chinthu kapena ntchito
cholingaKuwonetsa chifukwa chomwe kasitomala ayenera kusankha mtundu/chinthu chanu
Kuwonetsa chinthu chapadera chomwe chimasiyanitsa malonda/ntchito
uthengaZokulirapo, zowunikira mtengo wonse, zopindulitsa, komanso zomwe kasitomala amakumana nazoZachindunji, zoyang'ana pamtundu umodzi, wapadera kapena ntchito

Ngakhale kuti USP ndi UVP ndizofunika kusiyanitsa malonda kapena ntchito pamsika, USP ndiyomwe imapangitsa kuti malonda kapena ntchito zikhale zosiyana. Mosiyana, a Mtengo wa UVP zambiri za mtengo ndi zopindulitsa kwa kasitomala.

  • Zotsatira: USP

Ma Acronyms owonjezera a USP

  • USP - Zogulitsa Zapadera
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