MKAZI
Mawu A Pakamwa
WOM ndiye chidule cha Mawu A Pakamwa.
Kodi Mawu A Pakamwa?
Zimatanthawuza kulankhulana mwamwayi pakati pa ogula za mawonekedwe, mapindu, kapena zovuta za chinthu, ntchito, kapena mtundu. Mosiyana ndi njira zotsatsa zachikhalidwe, WOM ndi njira yachilengedwe yoyendetsedwa ndi zomwe makasitomala amakumana nazo komanso malingaliro awo. Ndi chida champhamvu pakugulitsa ndi kutsatsa pazifukwa zingapo:
- Kukhulupirira ndi Kudalirika: Anthu amakonda kukhulupirira zomwe abwenzi, abale, kapena ndemanga zapaintaneti kuposa kutsatsa kwachindunji kuchokera kumakampani, chifukwa amawona kuti magwerowa ndi oona mtima komanso osakondera.
- Viral Potential: Zokumana nazo zabwino kapena zoyipa zitha kugawidwa mwachangu ndikukulitsidwa kudzera m'malo ochezera a pa Intaneti, popanda intaneti komanso pa intaneti, zomwe zitha kufikira anthu ambiri mwachangu.
- Chikoka pa Zosankha Zogula: Positive WOM ikhoza kulimbikitsa kwambiri malonda chifukwa oyembekezera makasitomala nthawi zambiri amakhudzidwa ndi malingaliro a ena omwe agwiritsapo kale malonda kapena ntchito.
- Kuchita Bwino: WOM nthawi zambiri ndi chida chotsika mtengo chotsatsa poyerekeza ndi kutsatsa kwachikhalidwe, chifukwa chimadalira makasitomala kufalitsa zambiri.
- Ndemanga za Kuwongolera: WOM imapereka mayankho ofunikira kumakampani pazomwe makasitomala amayamikira kapena sakonda pazogulitsa kapena ntchito zawo, kuthandiza kukonza zopereka ndi kukhutira kwamakasitomala.
M'zaka za digito, WOM imafikira ku ndemanga zapaintaneti, zolemba zapa TV, mabulogu, ndi nsanja zina za digito, kukulitsa kufikira kwake ndi kukhudzidwa kwake. Kulimbikitsa WOM yabwino ndi njira yofunika kwambiri yamabizinesi, yomwe nthawi zambiri imatheka powonetsetsa kukhutitsidwa kwamakasitomala, kupanga ubale wolimba, komanso kuchita bwino ndi makasitomala.
Monga njira, palinso malonda a mawu a pakamwa (AKAZI), zomwe zimalimbikitsa WOM.
- Zotsatira: MKAZI