Mitundu, Zothandizira, ndi Zothetsera Kuzindikira Kwachinyengo Kwa Ad

chinyengo cha malonda

Kafukufuku wochitidwa ndi Msonkhano wa otsatsa National (ANA) ndi White Ops, kafukufukuyu adaneneratu kuti chinyengo cha otsatsa chimawononga otsatsa $ 7.2 biliyoni chaka chatha. Ndipo pakuwunika kwa zotsatsa zama digito aku US, Sayansi Yophatikiza adazindikira 8.3% yazotsatsa zonse ngati zachinyengo, poyerekeza ndi 2.4% ya otsatsa-omwe amagulitsa malonda. Onetsetsani kawiri yonena kuti zopitilira 50% zama digito sizimawoneka.

Kodi Mitundu Yachinyengo Ndi Chiyani?

  1. Chinyengo (CPM) Chinyengo Chotsatsa - achinyengo amabisa malonda mu pixel 1 × 1 kapena amaika zotsatsa pamwamba pa wina ndi mnzake kuti achulukitse malingaliro omwe otsatsa akuwona patsamba.
  2. Fufuzani (CPC) Chinyengo Chotsatsa - achinyengo amapanga mawebusayiti abodza, nthawi zina zokha, omwe amagwiritsa ntchito mawu osakwera mtengo pakadula kuti azitsatsa zotsatsa mtengo kwambiri patsamba lawo.
  3. Othandizana (CPA) Chinyengo cha Malonda (AKA Cookie Stuffing) - masamba omwe nthawi zambiri amalipidwa ndi ogwiritsa ntchito kuchitapo kanthu, kotero ochita zachinyengo amapanga zinthu zabodza kuti anyenge malonda awo kuti akhulupirire kuti panali zochitika.
  4. Mtsogoleri (CPL) Chinyengo Chotsatsa (AKA Kutembenuka Kwabodza) - khulupirirani kapena ayi, achinyengo amatha kulipira ogwiritsa ntchito ndalama zochepa kuti adzaze mafomu kuposa momwe amalandirira kulipirira kutembenuka kwake ...
  5. Jekeseni wa Ad ndi Chinyengo cha AdWare - achinyengo amagwiritsa ntchito zida zamatabwa kapena pulogalamu yaumbanda kuti ajambule zotsatsa pazomwe amagwiritsa ntchito ogwiritsa ntchito, ndikupanga zotsatsa zambiri komanso mitengo yododometsa.
  6. Domain Spoofing kapena Laundered Ad Impression Chinyengo - achinyengo amasintha maulalo azamasamba kuti otsatsa aziganiza zabodza kapena zachinyengo kapena masamba azolaula ndiwo malo osindikiza odziwika.
  7. Chinyengo cha CMS - achinyengo amabera kapena kuyika pulogalamu yaumbanda m'ndondomeko yosindikiza ya wofalitsa yomwe imapanga masamba awo pogwiritsa ntchito madera ovomerezeka.
  8. Kubwerezanso Kubera Chinyengo - bots amatsanzira alendo enieni ndikupanga zojambula ndikudina pamakampeni oyesereranso omwe akuyendetsedwa.
  9. Kubera Magalimoto kapena Kuchulukitsa Anthu - ofalitsa amagula magalimoto okhala ndi zigawo zambiri kuti akokomeze ziwonetsero zomwe zikufunika pokwaniritsa malonda awo.

Ngati mukufuna kuwerenga zamtunduwu zachinyengo mwatsatanetsatane, onani nkhani ya a John Wilpers, Kodi mitundu isanu ndi inayi yabodza yotsatsa digito ndi iti?

Njira Zotsatsira Malonda:

Makampani atatu omwe atchulidwa pamwambapa ndi omwe akutsogolera njira yothetsera Chinyengo cha Ad.

yofunikira kutsatsa sayansi

  • Sayansi Yophatikiza - ovomerezeka ndi Media Rating Council, Mayankho a Integral Ad Science amatenga mawebusayiti am'manja, zotsatsa zamkati mwa-pulogalamu, desktop, zowonetsa komanso kuzindikira zazachinyengo zamalonda. Ukadaulo wawo wamakampani ndi kukhathamiritsa kumakupatsirani njira zochepetsera kuwononga pazomwe mukuwonera pofalitsa zoletsa zotsatsa zomwe sizingagulitsidwepo masamba achinyengo ndikuletsa zotsatsa pazachinyengo munthawi yeniyeni.

dv pachimake

  • Onetsetsani Pachimake - amayesa mtundu wa chithunzi chilichonse choperekedwa ndi zotsatira zake pamiyeso iliyonse yamtundu uliwonse. Pulatifomuyi imathandizanso kusankha kosakanikirana popereka kusanthula kozama ndikuwonetseratu zenizeni pakuyendetsa mawonekedwe anu.

zoyera

  • Chinyengo cha WhiteOpsSensor ndi MediaGuard - FraudSensor imawunika nsanja zonse ndikuwunika zikwangwani za 1,000 +. Kuvomerezeka ndi MRC pakuzindikira kwaposachedwa kwama traffic (SIVT). MediaGuard MediaGuard ndi fayilo ya API Yankho lomwe limawunika pempho lililonse la bid kapena kuwonetsa zotsatsa m'ma milliseconds ndikupereka pulogalamu yoyeserera kuyimitsa chitetezo pamagulu achinyengo.

Za Media Rating Council

MRC ndi bungwe lazamalonda lopanda phindu lomwe linakhazikitsidwa ku 1963 lopangidwa ndi makampani otsogola pawailesi yakanema, wailesi, kusindikiza ndi intaneti, komanso otsatsa, mabungwe otsatsa malonda ndi mabungwe azamalonda omwe cholinga chawo ndikuwonetsetsa kuti ntchito zoyesa zili zovomerezeka, zodalirika komanso zothandiza.

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