Kutsatsa kwa Imelo & Zodzichitira

Kodi Kufotokozera ndi Chololeza Chotchulidwa Ndi Chiyani?

Canada idachita chidwi pakuwongolera malamulo ake pa SPAM, ndipo malangizo omwe mabizinesi amayenera kutsatira potumiza maimelo, mafoni, ndi mauthenga ena okankhira atsopano. Malamulo a Canada Anti-SPAM (Chithunzi cha CASL). Kuchokera kwa akatswiri opereka chithandizo omwe ndalankhula nawo, malamulowo sali omveka bwino - ndipo ndikuganiza kuti ndizodabwitsa kuti tili ndi maboma amitundu omwe akusokoneza nkhani zapadziko lonse lapansi. Tangoganizani tikapeza maboma mazana angapo akulemba malamulo awo… zosatheka.

Chimodzi mwazinthu za CASL ndi kusiyana pakati adafotokozedwa ndi amatanthauza chilolezo. Chilolezo choperekedwa ndi njira yolowera pomwe wolandila imelo adina kapena kulembetsa. Chilolezo choperekedwa ndi chosiyana pang'ono. Nthawi ina ndinakangana ndi otsogolera maimelo otsogolera (ESP) woimira kuperekedwa. Anandipatsa khadi lake la bizinesi ndi adilesi yake ya imelo - ndipo ndidagwiritsa ntchito ngati chilolezo chotumizira imelo kalata yanga. Anadandaula mwachindunji kwa onditumizira maimelo, zomwe zidayambitsa chipwirikiti. Iye ankaona kuti sanapereke chilolezo. Ndinaganiza kuti zinatero.

Iye analakwitsa, ndithudi. Ngakhale kuti malingaliro ake anali ofunikira kuti apereke chilolezo, palibe lamulo lotero (panobe). Ku United States KODI-sipamu malamulo, simukusowa chilolezo chofotokozedwa kapena kufotokozedwa kuti mutumize aliyense imelo… Mukungofunika kupereka njira yodzitetezera ngati mulibe ubale ndi wolembetsa. Ndiko kulondola… ngati muli ndi bizinesi, simuyenera kuchita kusankha kuti muchite! Ngakhale ili ndilo lamulo, opereka maimelo ama email amatenga kutali kwambiri ndi nsanja zawo.

Kufotokozedwa motsutsana ndi Zitsanzo za Chilolezo Choperekedwa

Pa CASL, nazi zitsanzo za kusiyana pakati pa zilolezo zotsutsana ndi zomwe zanenedwa:

  • Chilolezo Chofotokozedwa - Mlendo pa tsamba lanu amadzaza fomu yolembetsa ndi cholinga choyikidwa pamndandanda wanu. Imelo yotsimikizira yolowera imafuna kuti wolandila adina ulalo kuti atsimikizire kuti akufuna kuyikidwa pamndandanda. Izi zimadziwika kuti njira yolowera pawiri. Tsiku/nthawi ndi sitampu ya IP ziyenera kulembedwa ndi mbiri yawo yolembetsa akadina ulalo.
  • Chilolezo Chotchulidwa - Mlendo patsamba lanu amadzaza fomu yolembetsa kuti atsitse pepala loyera kapena kulembetsa chochitika. Kapena wogula amakupatsirani imelo adilesi kudzera pa kirediti kadi kapena potuluka. Sanapereke chilolezo momveka bwino kuti akufuna kupeza mauthenga otsatsa imelo kuchokera kwa inu; choncho, chilolezo chinali amatanthauza - osawonetsedwa. Mutha kutumizabe mauthenga a imelo kwa munthuyo, koma kwakanthawi kochepa.

Ngakhale pafupifupi mawu onse opereka maimelo amanena kuti muyenera kukhala ndi chilolezo, amakupatsirani njira iliyonse yobweretsera mndandanda uliwonse womwe mungapeze kapena kugula. Chifukwa chake, chinsinsi chonyansa chamakampaniwo ndikuti amapanga ndalama zambiri kuchokera kwa makasitomala awo kutumiza SPAM pomwe amaguba mozungulira makampani akukuwa kuti akutsutsa. Ndipo matekinoloje onse a ESP's super-duper deliverability, ma aligorivimu, ndi maubale zilibe kanthu chifukwa samayang'anira zomwe zimapangitsa kuti zifike ku bokosi lolowera. Othandizira pa intaneti amatero. Ndicho chinsinsi chachikulu chonyansa cha makampani.

Kodi Chilolezo Chimakhudza Bwanji Inbox?

Chilolezo chowonetsedwa motsutsana ndi zomwe zaperekedwa sizikhudza mwachindunji kuthekera kwanu kufikira ma inbox! Othandizira pa intaneti ngati Gmail sakudziwa akalandira imelo ngati munali ndi chilolezo choti atumize… osadziwa ngati idanenedwa kapena ayi. Aletsa imelo kutengera mawu, adilesi ya IP yomwe imatumizidwa kuchokera, kapena ma algorithms ena angapo omwe amagwiritsa ntchito. Ngati mumasuka pang'ono ndi tanthauzo lanu amatanthauza, mutha kuyendetsa malipoti anu a SPAM ndipo pamapeto pake mumayamba kukhala ndi zovuta kufikira kubokosilo.

Nthawi zonse ndakhala ndikunena kuti ngati makampani akufunadi kuthetsa vutoli ndi SPAM, ndiye kuti ma ISPs aziyang'anira chilolezocho. Mwachitsanzo, Gmail itha kupanga fayilo ya API kuti alowe kumene AMADZIWA kuti wogwiritsa ntchitoyo wapereka chilolezo cholandira imelo kuchokera kwa ogulitsa. Sindikudziwa chifukwa chake samachita izi. Ndikadakhala wokonzeka kubetcherana omwe amatchedwa opereka maimelo otengera chilolezo angakuwa ngati zitachitika… amataya ndalama zambiri potumiza SPAM yochuluka.

Ngati mukutumiza maimelo amalonda ndipo mukufuna kuyeza kuthekera kwanu kufikira ma inbox, muyenera kugwiritsa ntchito

nsanja yoyika ma inbox. Mapulatifomuwa amakupatsirani mndandanda wambewu wama adilesi oti muwonjezere pa imelo yanu, kenako adzakuuzani ngati maimelo anu akupita mwachindunji kufoda yazakudya kapena ayi. Zimatenga pafupifupi mphindi 5 kuti muyike.

Malamulo aku Canada amatenganso gawo lina, ndikuyika malire a zaka 2 potumiza maimelo kwa aliyense yemwe ali ndi chilolezo. Chifukwa chake, ngati wina yemwe muli naye pabizinesi akupatsani adilesi yake ya imelo, mutha kumutumizira imelo… koma kwakanthawi kochepa. Sindikutsimikiza kuti atsatira bwanji malamulo otere. Othandizira maimelo adzafunika kukonzanso makina awo kuti aphatikize mndandanda wazinthu zomwe zatumizidwa kuchokera kunja kwa zilolezo zomwe zikuwonetsedwa, kukulolani kuti muwonjezere njira yowunikira ngati mutadandaula. O, ndipo CASL ikufuna kuti mulandire chilolezo kuchokera kwa omwe ali nawo pamndandanda wanu pofika pa Julayi 1, 2017, pogwiritsa ntchito kampeni yotsimikizanso. Otsatsa maimelo atenga nawo mbali kwambiri!

Chidziwitso chomaliza pa izi. Sindikufuna kuti anthu aziganiza kuti ndine wokonda SPAM. Ine sindiri… ine ndikuganiza adawonetsa chilolezoNjira zopangira maimelo zimapereka zotsatira zapadera zamabizinesi. Komabe, ndithanso kuwonjezera kuti sindikuwona izi ndipo ndawona makampani lembani mndandanda wawo wama imelo kenako kukulitsa bizinesi yawo mwaukali anatanthauza chilolezo mapulogalamu.

Zambiri Zokhudza Malamulo a Anti-Spam aku Canada

Canada's Anti-Spam Legislation (CASL) ndi lamulo lomwe lidakhazikitsidwa mu 2014 kuti lilamulire kutumiza mauthenga apakompyuta a zamalonda (CEMs) ku Canada. Nazi mfundo zofunika kwambiri za CASL:

  1. Kuvomereza: CASL imafuna kuti mabungwe apeze chilolezo chowonekera kapena chongoyerekeza kuchokera kwa olandira asanawatumizire ma CEM. Kuvomereza kwa Express kumatanthauza kuti wolandirayo walola kuti wotumizayo aziwatumizira ma CEM. Chilolezo chotsimikizika chingapezeke muzochitika zina, monga ngati pali ubale wabizinesi pakati pa wotumiza ndi wolandira.
  2. Kuzindikira: CASL imafuna kuti ma CEM onse azikhala ndi chidziwitso chokhudza wotumiza, kuphatikiza dzina lawo, adilesi yamakalata, komanso nambala yafoni kapena imelo. CEM iyeneranso kuphatikiza njira yoti wolandirayo adzichotsere kuti asalandire mauthenga ena.
  3. Zokhutira: CASL imaletsa kutumiza ma CEM omwe ali ndi mauthenga onama kapena osocheretsa, kuphatikizapo dzina la wotumizayo, nkhani yake, kapena cholinga chake. CEM iyeneranso kukhala yomveka bwino komanso yomveka bwino ndipo ilibe zonena zabodza kapena zosocheretsa pazamalonda kapena ntchito zomwe zatsatsa.
  4. Kulimbikitsa: CASL imayendetsedwa ndi Canadian Radio-television and Telecommunications Commission (CRTC), yomwe ili ndi mphamvu zofufuza ndikuimba mlandu anthu ophwanya malamulo. Zilango zakusamvera zitha kukhala zazikulu, kuphatikiza chindapusa chofikira $10 miliyoni kumabizinesi ndi $1 miliyoni kwa anthu (m'madola aku Canada).

Ponseponse, CASL idapangidwa kuti iteteze ogula aku Canada ku mauthenga apakompyuta osafunikira komanso onyenga komanso kuonetsetsa kuti mabizinesi akutsatira zofunikira zenizeni potumiza mauthenga otere.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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