Kuyimitsidwa kwa Maadiresi 101: Ubwino, Njira, ndi Malangizo

Kuyimitsidwa kwa Maadiresi 101: Ubwino, Njira, ndi Malangizo

Kodi ndi liti pamene munapeza maadiresi onse pamndandanda wanu amatsatira mtundu womwewo ndipo analibe zolakwika? Ayi, sichoncho?

Ngakhale masitepe onse omwe kampani yanu ingatenge kuti muchepetse zolakwika za data, kuthana ndi zovuta zamtundu wa data - monga kulembedwa molakwika, malo omwe akusowa, kapena malo otsogola - chifukwa cha kulowetsa deta pamanja - ndizosapeweka. Ndipotu, Pulofesa Raymond R. Panko m'mabuku ake pepala lofalitsidwa adawonetsa kuti zolakwika za data laspredishiti makamaka zamagulu ang'onoang'ono zitha kukhala pakati pa 18% ndi 40%.  

Kuti muthane ndi vutoli, kukhazikitsa maadiresi kungakhale yankho lalikulu. Cholembachi chikuwonetsa momwe makampani angapindule ndi kusanja deta, ndi njira ndi malangizo omwe ayenera kuwaganizira kuti abweretse zotsatira zomwe akufuna.

Kodi Address Standardization ndi chiyani?

Kuyimitsidwa kwa maadiresi, kapena kukhazikika kwa maadiresi, ndi njira yozindikirira ndikusintha ma adilesi mogwirizana ndi miyezo yovomerezeka ya positi monga momwe zafotokozedwera mu nkhokwe yovomerezeka monga ya United States Postal Service (USPS).

Maadiresi ambiri satsatira muyezo wa USPS, womwe umatanthauzira adilesi yokhazikika ngati, yomwe yalembedwa momveka bwino, yofupikitsidwa pogwiritsa ntchito zidule za mulingo wa Postal Service, kapena monga momwe ziliri mufayilo ya Post Service ZIP+4.

Miyezo Yoyang'anira Positi

Kuyika maadiresi okhazikika kumakhala kofunika kwambiri kwa makampani omwe ali ndi ma adilesi osagwirizana kapena mosiyanasiyana chifukwa chosowa maadiresi (monga ma code ZIP+4 ndi ZIP+6) kapena zizindikiro zopumira, kalozera, masitayilo, ndi zolakwika za masipelo. Chitsanzo cha izi chaperekedwa pansipa:

Ma adilesi okhazikika

Monga tawonera patebulo, ma adilesi onse ali ndi cholakwika chimodzi kapena zingapo ndipo palibe chomwe chimakwaniritsa malangizo a USPS.

Kukhazikika kwa maadiresi siziyenera kusokonezedwa ndi kufananiza ma adilesi ndi kutsimikizira ma adilesi. Ngakhale pali zofanana, kutsimikizira maadiresi ndikokhudza kutsimikizira ngati mbiri ya adilesi ikugwirizana ndi mbiri yomwe ilipo mu database ya USPS. Kufananiza maadiresi, kumbali ina, ndikofanana ndi kufananitsa ma adilesi awiri ofanana kuti mutsimikizire ngati ikunena za gulu lomwelo kapena ayi.

Ubwino Wokhazikitsa Ma Adilesi

Kupatula pazifukwa zodziwikiratu za kuyeretsa zosokoneza za data, ma adilesi okhazikika atha kupereka phindu lamakampani. Izi zikuphatikizapo:

  • Sungani nthawi yotsimikizira ma adilesi: popanda ma adilesi okhazikika, palibe njira yokayikirira ngati mndandanda wa maadiresi omwe amagwiritsidwa ntchito pa kampeni yamakalata achindunji ndi wolondola kapena ayi pokhapokha ngati maimelo abwezedwa kapena alibe mayankho. Posintha maadiresi osiyanasiyana, maola ochuluka a anthu amatha kupulumutsidwa ndi ogwira ntchito akusefa mazana a maadiresi amakalata kuti adziwe molondola.
  • Chepetsani ndalama zotumizira makalata: Kampeni yamakalata achindunji imatha kubweretsa ma adilesi olakwika kapena olakwika omwe angapangitse zovuta zolipirira ndi kutumiza pamakampeni achindunji. Kuyika maadiresi kuti asinthe kusasinthika kwa data kutha kuchepetsa maimelo omwe abwezedwa kapena osatumizidwa, zomwe zimapangitsa kuti maimelo achindunji ayankhe kwambiri.
  • Chotsani ma adilesi obwereza: mitundu yosiyanasiyana ndi ma adilesi omwe ali ndi zolakwika atha kutumiza maimelo owirikiza kawiri kwa olumikizana nawo omwe angachepetse kukhutira kwamakasitomala ndi chithunzi chamtundu. Kuyeretsa maadiresi anu kungathandize kampani yanu kusunga ndalama zowonongeka.

Momwe Mungakhazikitsire Maadiresi?

Ntchito iliyonse yosintha ma adilesi iyenera kukwaniritsa malangizo a USPS kuti ikhale yopindulitsa. Pogwiritsa ntchito zomwe zawonetsedwa mu Gulu 1, nayi momwe ma adilesi angawonekere akakhazikika.

Isanafike ndi pambuyo adiresi standardization

Kuyika ma adilesi okhazikika kumaphatikizapo njira zinayi. Izi zikuphatikizapo:

  1. Ma adilesi olowera: sonkhanitsani maadiresi onse kuchokera kumalo angapo a deta - monga Excel spreadsheets, SQL databases, etc. - mu pepala limodzi.
  2. Zambiri zambiri kuti muwone zolakwika: gwiritsani ntchito mbiri ya data kuti mumvetsetse kukula ndi mtundu wa zolakwika zomwe zikupezeka pamndandanda wama adilesi. Kuchita izi kungakupatseni lingaliro lazovuta za madera omwe angakhale ovuta omwe amafunikira kukonza musanachite mtundu uliwonse woyimira.  
  3. Chotsani zolakwika kuti mukwaniritse malangizo a USPS: Zolakwa zonse zikadziwika, mutha kuyeretsa maadiresi ndikuyimitsa molingana ndi malangizo a USPS.
  4. Dziwani ndikuchotsa ma adilesi obwereza: kuti muzindikire maadiresi obwereza, mutha kusaka kuwerengera kawiri mu spreadsheet kapena database yanu kapena kugwiritsa ntchito zenizeni kapena chovuta kufanana kutsitsa mafayilo.

Njira Zokhazikitsira Maadiresi

Pali njira ziwiri zosiyanitsira ma adilesi omwe ali pamndandanda wanu. Izi zikuphatikizapo:

Zolemba pamanja ndi Zida

Ogwiritsa atha kupeza pamanja zolemba ndi zowonjezera kuti asinthe maadiresi kuchokera kumalaibulale osiyanasiyana

  1. Zilankhulo zopangira mapulogalamu: Python, JavaScript, kapena R imatha kukuthandizani kuyendetsa ma adilesi osamveka kuti muzindikire ma adilesi ofananira ndikugwiritsa ntchito malamulo okhazikika kuti agwirizane ndi adilesi yanu.
  2. Coding repositories: GitHub imapereka ma code templates ndi USPS API kuphatikiza komwe mungagwiritse ntchito kutsimikizira ndikusintha ma adilesi.  
  3. Ntchito Programming Interfaces: Ntchito za chipani chachitatu zomwe zingaphatikizidwe kudzera API yowunikira, kuyimitsa, ndikutsimikizira ma adilesi amakalata.
  4. Zida zochokera ku Excel: zowonjezera ndi zothetsera monga YAddress, AddressDoctor Excel Plugin, kapena Excel VBA Master zingakuthandizeni kuona ndi kulinganiza maadiresi anu m'magulu anu a data.

Ubwino wochepa wodutsa njira iyi ndikuti ndiyotsika mtengo ndipo imatha kufulumira kusinthiratu deta yamagulu ang'onoang'ono. Komabe, kugwiritsa ntchito zolembedwa zotere kumatha kutha kupitilira zolemba masauzande angapo ndipo motero sizoyenera ma dataseti akulu kwambiri kapena omwe amafalikira kumadera osiyanasiyana.

Pulogalamu Yotsimikizira Adilesi

Pulogalamu yotsimikizira maadiresi ndi pulogalamu yokhazikika ingagwiritsidwenso ntchito kusinthiratu deta. Nthawi zambiri, zida zotere zimabwera ndi magawo enaake otsimikizira ma adilesi - monga nkhokwe yophatikizika ya USPS - ndipo imakhala ndi mbiri yakunja kwa bokosi ndi zida zoyeretsera pamodzi ndi ma aligorivimu osamveka bwino kuti agwirizane ndi ma adilesi pamlingo.

M'pofunikanso kuti mapulogalamu ali CASS chitsimikizo kuchokera ku USPS ndikukwaniritsa zofunikira molingana ndi:

  • Kuyika kwa manambala 5 - kugwiritsa ntchito ZIP code yomwe ikusowa kapena yolakwika.
  • ZIP+4 kuyika - kugwiritsa ntchito manambala anayi omwe akusowa kapena olakwika.
  • Chizindikiro cha Malo Operekera (RDI) - kudziwa ngati adilesi ndi nyumba kapena malonda.
  • Kutsimikizira Malo Otumizira (DPV) - kudziwa ngati adilesi ingatumizidwe kugulu kapena nambala yanyumba.
  • Mzere Wowonjezera Waulendo (eLOT) - nambala yotsatizana yomwe imasonyeza zochitika zoyamba zoperekedwa kuzinthu zowonjezera mkati mwa njira yonyamulira, ndipo code yokwera / yotsika imasonyeza pafupifupi dongosolo loperekera mkati mwa nambala yotsatizana. 
  • Ulalo Wosinthira Maadiresi Opezeka (Zotsatira LACSLink) - njira yodzichitira yokha yopezera maadiresi atsopano a ma municipalities am'deralo omwe akhazikitsa dongosolo ladzidzidzi la 911.
  • ChotsatiraLink® zimathandiza makasitomala kupereka zambiri zamayankhulidwe abizinesi powonjezera zina zodziwika zachiwiri (za suite) kumaadiresi abizinesi, zomwe ziloleza kutsatizana kwa USPS komwe sikukanatheka.
  • Ndi zina…

Ubwino waukulu ndi kumasuka komwe kungathe kutsimikizira ndi kutsimikizira deta ya adiresi yosungidwa m'machitidwe osiyanasiyana kuphatikizapo CRMs, RDBMs ndi Hadoop-based repositories ndi geocode deta kuti apereke mautali ndi latitude.

Ponena za zoperewera, zida zotere zimatha kuwononga ndalama zambiri kuposa njira zosinthira maadiresi.

Ndi Njira Yabwino Iti?

Kusankha njira yoyenera yowonjezerera mndandanda wamaadiresi kumadalira kuchuluka kwa ma adilesi anu, kuchuluka kwaukadaulo, ndi nthawi ya polojekiti.

Ngati mndandanda wamaadiresi wanu ndi wocheperako kuposa zolemba zikwi zisanu, kuyimitsa kudzera pa Python kapena JavaScript kungakhale njira yabwinoko. Komabe, ngati kupeza gwero limodzi lachowonadi pamaadiresi ogwiritsira ntchito deta yofalitsidwa m'magwero angapo mkati mwa nthawi yake ndikofunikira kwambiri ndiye kuti pulogalamu yovomerezeka ya adilesi yovomerezeka ya CASS ikhoza kukhala njira yabwinoko.