AdTech Book: Chithandizo Chaulere Paintaneti Kuti Muphunzire Zonse Zokhudza Kutsatsa Ukadaulo

Bukhu la AdTech

Makina otsatsa pa intaneti amakhala ndi makampani, makina aukadaulo, ndi njira zovuta zogwirira ntchito zonse zomwe zimagwirira ntchito limodzi kutumizira zotsatsa kwa ogwiritsa ntchito intaneti pa intaneti. Kutsatsa pa intaneti kwabweretsa zabwino zingapo. Kwa imodzi, idapangidwa kuti izipanga zomwe zingapangitse kuti azitha kugawa zomwe zili kwaulere kwa ogwiritsa ntchito intaneti. Zimaloledwanso mabizinesi atsopano azama TV ndi ukadaulo wokula bwino.

Komabe, pomwe malonda otsatsa pa intaneti adakumana ndi zokumana nazo zingapo, palinso zotsika zambiri. Zitsanzo zina zazikuluzikulu ndi monga kugundidwa kwambiri ndi dontho la dot-com kumapeto kwa zaka za m'ma 1990 / ma 2000 oyambirira, ndipo posachedwapa, kukhazikitsidwa kwa malamulo achinsinsi (monga GDPR) ndi makonda achinsinsi m'masakatuli (monga Safari's Intelligent Track Prevention) omwe ali ndi vuto otsatsa chidwi, makampani a AdTech, ndi osindikiza.

Ma nsanja ndi njira zomwe zimapanga AdTech ndizovuta kwambiri ndipo pali zinthu zochepa kunja uko zomwe zimafotokozera m'njira yosavuta kumva komanso yowonekera momwe kutsatsa kwapaintaneti kumagwirira ntchito kuchokera pazofunikira komanso luso.

Bukhu la AdTech

Mitu yochepa yoyambirira ya bukuli imafotokoza mbiri yakutsatsa pa intaneti ndikukhazikitsa zochitika mitu yotsatira. Clearcode imafotokoza zofunikira pakutsatsa kwadijito ndiyeno pang'onopang'ono imayamba kuyambitsa nsanja, oyimira pakati, ndi njira zaukadaulo. Machaputala ndi awa:

  1. Introduction
  2. Zotsatsa
  3. Mbiri Yakale Yotsatsa Pakompyuta
  4. Mapulatifomu A Main Technology ndi Ophatikizira mu Digital Advertising Ecosystem
  5. Njira Zotsatsira Zazikulu ndi Njira
  6. Kutsatsa Malonda
  7. Kuwongolera Kutsatsa ndi Kuwongolera Bajeti
  8. Kutsata ndi Kulemba Mauthenga, Kudina, ndi Kutembenuka mu Mapulatifomu a AdTech
  9. Njira Zogulira Media: Mapulogalamu, Kubweza Nthawi Yeniyeni (RTB), Kutumiza Mutu, ndi PMP
  10. Kuzindikira Wosuta
  11. Maofesi Oyang'anira Ma data (DMPs) ndi Kugwiritsa Ntchito Deta
  12. Kuperekera
  13. Chinyengo cha Malonda ndi Kuwoneka
  14. Zachinsinsi Zogwiritsa Ntchito Pakutsatsa Kwama digito
  15. AdTech kuchokera kwa Ogulitsa 'ndi Maubungwe'

Gululo Chotsani - kampani yomwe imapanga, kukonza, kuyambitsa, ndikusunga mapulogalamu a AdTech ndi MarTech - adalemba Bukhu la AdTech ngati chida chowongoka kuti aliyense amvetse ukadaulo wotsatsa wa digito.

Zofalitsa zapaintaneti ndizothandiza kwaulere zomwe gululi likuwongolera. Mutha kuchipeza apa:

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