Beyond Demographics: Mitundu Yagawo Lapamwamba la Omvera Limene Limayendetsa Chiwonetsero Chosavuta

Mitundu Yapamwamba Yogawa Omvera

Tithokoze chilichonse chomwe mumakhulupirira chifukwa cha Marketing Automation, ndipo kuchepa kwake kumapereka otsatsa. Nthawi zambiri, timagwiritsa ntchito Kutsatsa Kwazomwe tikutenga nawo mbali ndikukula. Izi zitha kuchitika ndikamakampeni ka drip, komanso chidziwitso chazomwe amachita kuti achitepo kanthu. Kuphatikiza Kwamakalata ndichinthu china chotumizidwa kumwamba. Mwayi wophatikizira aliyense, dzina la wolandila m'modzi pamutuwu ndi mzere woyamba wa imelo yanu ndiwosintha-kulephera ...

Kapena kodi?

Chowonadi sichimangokhala Kutsatsa Kwachangu mungathe pitani patsogolo kwambiri; ndichonso icho zosoŵa kupita patsogolo kwambiri. Munawatcha mayina awo, koma imelo yanu yonse ndi yachabechabe, yochitidwa-ndiye, ndipo siyachinsinsi ayi. Zomwe zili zenizeni zimafunikira zambiri. Makamaka, zimafunikira magawo omveka, kupitirira kuchuluka kwa anthu, kudziwa makasitomala, kumvetsetsa zomwe akufuna, ndikuyankhula mwachindunji zosowa zawo.

Gawo Lotsatsa Lidutsa Pambuyo pa Chiwerengero cha Anthu

Gawo la Omvera palibe chatsopano. Kalanga, sizatsopano kotero kuti tsopano ndizochepera; zoyembekezeka kuchokera kumagulu otsatsa mumsika uliwonse. Zimaphatikizapo kulekanitsa ndi kugawa omvera amalonda m'magulu ang'onoang'ono, kutengera mawonekedwe osiyanasiyana omwe ali nawo komanso zomwe amagawana. Mukudziwa kale zomwe zili, aliyense amakhala nazo. Zimagwira ntchito ndipo ziwerengero zimadzilankhulira zokha.

Ogulitsa 76% amayembekeza kuti bizinesi izindikire zomwe amakonda.

Maofesi

Chiwerengero cha anthu ndi gawo loyambirira, lofala kwambiri pagulu la omvera. Chifukwa chiyani sakanakhala? Amalekanitsa anthu osiyanasiyana kutengera zomwe ali nazo monga zaka, malo, komanso kugonana, kungotchulapo ochepa. Koma lero, izi sizomwe zimakhala zonse komanso mathero-onse magawano. Sikokwanira kungopanga ndi kudzipatula kutengera china chaching'ono monga komwe akuchokera kapena zaka zawo. Izi sizimapangitsa kuti anthu azisintha, ndizophunzirira. Makasitomala anu akuyenera bwino.

Bizinesi yanu ikuyenera kuchita bwino. Kusintha moyenera kwa ntchito zakufikira ndi kutsatsa ndizofunikira kwambiri mtsogolo.

Type 1: Gawo Lopangidwa Ndi Psychographics

Komwe malo owerengera za anthu amatiuza amene akugula china chake, ma data a psychographic akutiuza chifukwa anthu amenewo akugula. Zambiri zamaganizidwe a Psychographic zitha kugwiritsidwa ntchito ndi bizinesi iliyonse kuti igwirizane ndi zomwe zimalimbikitsa chidwi cha omvera awo. Makampani omwe amachita kafukufuku wamtunduwu nthawi zambiri amayang'ana makasitomala mfundo, moyo, kalasi, malingaliro, zikhulupiriro, ndi zochitika za tsiku ndi tsiku.

Mbiri Ya Anthu

  • Male
  • 25 kuti 30
  • Single
  • Palibe Ana
  • Ndalama ~ $ 25,000
  • Amakhala mumzinda

Mbiri Yamaganizidwe

  • Social
  • Amasamala za Maonekedwe
  • Wokonda njinga & Wothamanga
  • Nthawi Yopuma Yambiri
  • Achinyamata Professional; Ntchito Yoyendetsedwa
  • Amasangalala ndi Tchuthi

Psychographic imalola otsatsa malonda kuti athe kusintha momwe angafikire ndi zolemba zingapo. Deta yothandiza, yoyera yogawidwa mofanana imawathandiza kuti azilankhula chilankhulo cha makasitomala awo pamalingaliro, kuti amvetsetse momwe malonda amagwirira ntchito ndi momwe amawagwiritsira ntchito, ndikuwunika zinthu zomwe zimawasangalatsa. Zimawapatsa malingaliro abwinoko komwe chinthu chimakwanira m'miyoyo yawo, ndikuwapatsa mphamvu kuti atumizire uthenga wawo ku izi.

Bwanji? Gawo lapa psychographic limafunikira kusanthula kwamachitidwe osiyanasiyana a omvera asanagawe. Imagwiritsa ntchito kafukufuku woyenera wopangidwa kudzera muzinthu zodzifunira monga kafukufuku, zoyankhulana, ndi mafunso kuti mupeze zina, zatsatanetsatane za aliyense amene akutenga nawo mbali. Mafunsowa atha kudziwa kuchuluka kwamitu yonse yodalira makampani. Mwachitsanzo, makampani a B2B amakonda kuyang'ana kwambiri ntchito zoti zichitike ndi mafunso okonza makasitomala. Mizere yamafunso iyi ikuthandizira kufotokozera momwe tingagwiritsire ntchito malonda mu ntchito ya Ideal Customer Profile (ICP) ya tsiku ndi tsiku, ndi momwe malonda awo angafulumizitsire zotsatira.

Kumbukirani. Pali mzere wabwino pakati pa kusanja makonda ndi kuphwanya zenizeni zachinsinsi. Zachidziwikire, muyenera kungotenga zidziwitso za wogwiritsa ntchito ndi chilolezo chawo, koma muyenera kuwonetsetsa kuti zomwe mukuwafunsa sizachinsinsi komanso zowopsa. Pachifukwa ichi, zimakhala zovuta kupeza zambiri zama psychographic. Lingaliro labwino ndikupereka zokhudzana ndi chidwi, zothandiza, za freemium pobwezera mgwirizano wawo, kapena mwayi wopezeka koyambirira kwa chinthu kapena ntchito yomwe yangopangidwa kumene.

Sakani 2: Magawidwe Kutengera Mtengo Wa Makasitomala

Gawo logawidwa ndi chidwi limayang'ana makamaka mtundu wazomwe chiyembekezo, kutsogolera, ndi makasitomala omwe adalipo amadya. Ndigawo lomwe lakonzedwa kuti lithandizire ogwiritsa ntchito kupitilirabe pansi, osapereka kanthu koma phindu ndi ukatswiri pomwe akufunafuna malonda awo. Mwachitsanzo, ngati chiyembekezo chathu chimasainira mndandanda wathu wamakalata chifukwa adatsitsa ma eBook athu ozizira, titha kuwaika pagulu la anthu omwe akufuna kutumiza maimelo ozizira.

Chifukwa choti mukuwerenga zomwe mukuwerenga sizitanthauza kuti agula malonda anu.

Mawu omwe ali pamwambapa ndiowona kwambiri. Koma njira yonse yogulitsa pamtengo ndiyotengera kumvetsetsa ndikulimbikitsa zifukwa zomwe chinthu changa chimathandizira pakuyembekezera. Ngati ndazindikira kuti akutsitsa maupangiri anga ozizira amaimelo, ndiye kuti atha kukhala ndi chidwi ndi zambiri zotumizira maimelo monga zolemba zanga pamndandanda wazolemba; zanga 'momwe mungapezere imelo imelo' kuyenda. 

Potsirizira pake, amalonda amatha kupititsa patsogolo izi ndikukankhira chiyembekezo chotsika pang'ono powapatsa chiwonetsero chotsogozedwa ndi malonda awo. Mphotho yawo ndikuwonetseratu, kosinthika kosavuta komwe kumapezeka pazomwe adalemba. Kupita patsogolo, amatha kutumiza maimelo ambiri pamlingo, asanasanthule magwiridwe awo ndikuwongolera magwiridwe awo kuti athe kuyankha bwino.

Sakani 3: Magawidwe Kutengera Mtengo Wa Bizinesi

Gawo logawika pamtengo ndi gawo logawika lomwe limayika chiyembekezo, kutsogolera, ndi makasitomala m'magulu kutengera kuchuluka kwa zomwe angapereke kubizinesi. Nthawi zambiri sindimatha kuwona ngati njira yogawira makonda pakukonda kwanu. Koma, pambuyo pa zomwe mliri wachita kudziko lamabizinesi, watsala pang'ono kukhala kusiyana pakati pagawo logwira ntchito komanso losagwira ntchito kupita patsogolo.

Mphamvu yogula idangokhala so zosayembekezereka. Momwe mliriwu umakhalira komanso kutsekedwa kwake pambuyo pake zakhudza mabizinesi osiyanasiyana m'mafakitale osiyanasiyana ndizovuta kwathunthu. Mwachitsanzo, malo ogulitsira ambiri a eCommerce adachita bwino, koma makampani oyenda abwezedwa. Kugulitsa mabizinesi kuyenera kuzindikira izi ndikukhala pamwamba pake, kugawa makasitomala awo kutengera momwe awakhudzira. Kenako, amatha kupereka zokonda zawo, zomvera chisoni komanso zopereka zothandizira makasitomala awo.

Bwanji? Amabizinesi amafunika kugwiritsa ntchito mwayi wocheza ndi makasitomala. Osakhala pansi ndikudikirira pempholo lakuchotsa; funsani makasitomala anu ndi mafunso aliwonse ogulitsira kapena malo ogulitsira omwe angawakhudze. Onetsani kuwadera nkhawa, kuwamvera chisoni, kuyanjana nawo, komanso kufunitsitsa kuwathandiza munthawi yakusowa. Khalani sitepe imodzi patsogolo, ndipo simudzagwa m'mbuyo.

Ikani makampani m'mabokosi kutengera kuvuta kwawo. Ngati avutika, atha kugwiritsa ntchito mwayi wochotsera. Ngati akuchita bwino, atha kukhala okonzeka kugulitsanso zomwezo.

Sakani 4: Kugawika Kutengera Kugwirizana

Phunziro lomaliza mkati mwathu Gawo Lapamwamba kalasi ndiyenera kukhala ndi gawo la omvera kutengera momwe limakhalira ndi mtundu. Ndi kagawo kakang'ono ka magawidwe amisala, ndipo imaganizira momwe chiyembekezo, kutsogolera, ndi makasitomala omwe adalipo kale amakhala ndi chizindikiritso pamapulatifomu osiyanasiyana. Ndi malo ochezera, ndi mitengo yotseguka, ndikudina, ndipo ndi zida ziti zomwe amagwiritsa ntchito potengera zomwe ali nazo.

Zinthu zazikulu zitatu zoyendetsa chinkhoswe: 
Kuyenera, pafupipafupi, Kuitanitsa-kuchitapo kanthu.

Ngati mukudziwa kale kuti chiyembekezo chanu sichikutsegula maimelo anu, palibe chifukwa chowonongera nthawi powatumizanso maimelo enanso asanu ndi awiri. Mosiyana ndi izi, mutha kuzindikira kuti chiyembekezo chimatsegula maimelo anu nthawi zonse koma osayankha. Kungakhale koyenera kuwaika pagulu lalikulu lotenga nawo gawo lomwe lingakhale lotsatira kapena lomwe lingafune njira ina yofikira.

Kusintha kwaumwini ndikuyesa kwa A / B pamitu kuti mupeze yolondola yomwe imatsegula kutseguka kwawo. Zotsatsa zopangidwa ndizoseketsa pamitu iyi kuti ziwonjezere zomwe akuchita komanso mwayi wosintha. Imatumiza imelo kufikira nthawi yabwino kuti atsegule. Imatumiza nthawi yoyenera, kuti musafooketse kapena kukulitsa wolandirayo.

Bwanji? Zigawo zothandizirana zitha kupangidwa kutengera zotsatira zotsata maimelo kutsatira kulumikizana kulikonse. Nthawi zambiri, izi zimaphatikizapo kugwiritsa ntchito mapulogalamu omwe amalowetsa mapikiselo ang'onoang'ono mumaimelo. Ma pixels otsatirawa akatsegulidwa, amatumiza pempho lotsitsa kumaseva amakasitomala omwe akutsata. Izi zimawerengedwa ngati view. Kuchokera pamenepo, ogwiritsa ntchito amatha kuwona kuti ndi ndani, liti, ndi chida chiti chomwe zatsegulidwa.

Kumbukirani. Ndikungonena za imelo mwachitsanzo ichi chifukwa ndichifukwa chake kagawo kanga kamanama. Imelo ndiyo njira yachikhalidwe yotsatsira, zedi. Pamene tikulowa mchaka chatsopano, tikuwona nsanja zochulukirachulukira zikubwera pagawo, monga macheza amoyo, malo ochezera a pa TV, ndi nsanja zamkati zam'madera. Tiyeneranso kutsata mayanjanowa ndikukhala ndi zokumana nazo malinga ndi njira zosiyanasiyana.

Gawo la omvera limapitilira kuchuluka kwa anthu. Imayang'ana zokopa ndi zochitika za ogula. Zikuwoneka zomwe akufuna kotero mutha kuwapatsa zomwe akufuna. Ndicho chinsinsi cha kukula lero.

Ndiye tiyeni tikule.

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