Kutsatsa UkadauloKusanthula & KuyesaCRM ndi Data PlatformZamalonda ndi ZogulitsaKutsatsa kwa Imelo & ZodzichitiraZida ZamalondaKulimbikitsa KugulitsaFufuzani MalondaSocial Media & Influencer Marketing

Kuipa: Lumikizani, Sinthani, ndi Kusanthula Zambiri Zanu Zotsatsa

Pulojekiti imodzi yomwe ndikupitiliza kuchitira m'modzi mwamakasitomala anga ndikupanga ma dashboards omwe amapereka deta yeniyeni yopangira zisankho. Ngati izo zikumveka zosavuta, si kwenikweni ayi.

Sizophweka. Kusaka kulikonse, malo ochezera a pa Intaneti, ecommerce, ndi analytics ali ndi njira zawo zotsatirira deta - kuchokera pamalingaliro ochezeka mpaka obwerera kapena ogwiritsa ntchito pano. Osati zokhazo, koma nsanja zambiri sizisewera bwino ndikukankhira kapena kukoka deta kumapulatifomu ena. Tiyeni tiyang'ane nazo ... wopikisana naye ngati Facebook sapanga cholumikizira chakwawo ku Google Data Studio kuti anthu athe kuphatikiza zidziwitso zawo zamakasitomala ndi analytics pamenepo.

Pulatifomu iliyonse yayikulu ili ndi njira yotumizira deta kudzera pa API yawo, komabe, pali nsanja zomwe zimathandizira izi kuthandiza mabizinesi kupanga nzeru zamalonda.

Chida chomwe ndakhala ndikugwiritsa ntchito nthawi yayitali ndi Google Data Studio. Pazanzeru zamabizinesi aulere, malipoti, ndi nsanja ya dashboard - mtengo waulere sungapambane. Tsoka ilo, chifukwa ndi eni ake a Google, simudzawona osewera ena akukhamukira kuti apange zolumikizira zibwenzi ku data yawo, ngakhale. Zotsatira zake, mapulatifomu angapo a chipani chachitatu akuchulukirachulukira. Chimodzi mwa izo ndi Kutsata.

Adverity imapereka mayankho atatu:

  1. Adverity Datatap - Lumikizani zambiri kuchokera kumakina angapo ndikutumiza kumalo aliwonse potengera kusonkhanitsa deta, kukonzekera ndi kasamalidwe.
  2. Kuzindikira kwa Adverity - Ma dashboards osinthidwa makonda amakupatsirani chithunzithunzi chenicheni cha malonda anu ndi momwe bizinesi yanu ikuyendera. Lumikizani data yoyenera m'madeshibodi oyenera anthu oyenera.
  3. Adverity PreSense - Pogwiritsa ntchito Artificial Intelligence, PreSense imawulula mwachangu mwayi wokhathamiritsa pogwiritsa ntchito makina ophunzirira ndi ziwerengero zapamwamba. Pogwiritsa ntchito kuzindikira kwachilendo, kupeza deta ndi malingaliro ogwiritsira ntchito ndalama, makampani amatha kusintha mphamvu ya kusanthula kwawo kwa malonda.
Adverity DataTap

Lumikizanani ndikugwira ntchito ndi media yanu yonse, malonda ndi e-commerce ecosystem. Ndi mwayi mbadwa kwa mazana a malonda deta magwero. Adverity amaphatikiza deta yochuluka kwambiri kuchokera pazida zambiri zowuluka. Aphatikiza chilichonse: kuyambira pazachuma, kupita kumalo ogulitsa komanso zanyengo.

Adverity imakupatsani mphamvu kuti muyang'ane mozama paulendo wonse wamakasitomala kuposa kale. Phatikizani ma data omwe adasungidwa kale kuti mumve zambiri zabizinesi yamakasitomala anu.

Ikani deta yanu yonse m'manja mwanu ndikupindula kuwonjezeka kwakukulu kwa magwiridwe antchito. Palibe chifukwa chosinthira pakati pa nsanja kuti mupeze deta yanu. Palibenso kukonza pamanja ma dataset kuti aunike. M'malo mwake, mutha kuyang'ana zomwe muli nazo pakuvumbulutsa zidziwitso zatsopano ndikupanga phindu lowonjezera kuchokera ku data.

Kuyika ndalama pakutsatsa koyendetsedwa ndi data ndi gawo lomwe makampani akupeza phindu lalikulu. Malinga ndi lipoti lochokera ku Winterberry Group ndi Global Direct Marketing Association (GDMA), za 80% kapena poyankha Onani zambiri zamakasitomala kukhala zofunika kwambiri pakutsatsa kwawo ndi kutsatsa. 

Kodi Data-Driven Marketing ndi chiyani?

Kutsatsa koyendetsedwa ndi data ndi njira yolimbikitsira kulumikizana kwamtundu kutengera zambiri zamakasitomala. Otsatsa oyendetsedwa ndi data amagwiritsa ntchito deta yamakasitomala kulosera zosowa zawo, zokhumba zawo ndi machitidwe amtsogolo. Kuzindikira kotereku kumathandizira kupanga njira zotsatsira makonda kuti mubwezere ndalama zambiri (ROI).

Eugen Knippel, Adverity

Nkhani Yophunzira: Momwe Mindshare Imathandizira Kuphatikiza Kwa Data & Lipoti la Makasitomala

Mindshare Netherlands ndi gawo lachi Dutch la kampani yapadziko lonse lapansi ya media ndi malonda. Ndi antchito opitilira 7,000 padziko lonse lapansi, Mindshare imayang'anira ntchito zambiri zotsatsa za GroupM ndi WPP padziko lonse lapansi. Kuti izitha kuyendetsa ntchito yayikulu chonchi, kampaniyo idakhala ikuyang'ana chida chotsatsa chomwe chingathandizire kusonkhanitsa deta, kuphatikiza, ndi kupereka malipoti kwa makasitomala ake. Zolinga izi tsopano zakwaniritsidwa, mothandizidwa ndi Adverity.

Sinthani ma KPI Anu

Chofunikira pakutsatsa kwamakono koyendetsedwa ndi data ndikugwiritsa ntchito njira zotsatsira zokhazikika pamakina onse owulutsa. Kuyeza kachitidwe kakutsatsa kwapanjira kumakhala kosavuta pakakhala dongosolo lokhazikika la ma KPI onse. Izi zimatsimikizira kusasinthasintha momwe deta imapangidwira, mosasamala kanthu komwe deta imachokera.

Adverity imapereka mwayi wopanga mapu akulu komanso ovuta kwambiri omwe amagwirizanitsa ma metrics anu onse kuti muthe kufananiza maapulo ndi maapulo ena ogwirizana. Izi zimalola otsatsa kuti aphatikize anthu onse omwe akuwafuna kapena zigawo za data mkati mwa metric kapena gawo limodzi, kuwathandiza kupanga zisankho zamalonda zamaphunziro apamwamba ndi luntha logwirizana.

Sungani Demo ya Adverity

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

Nkhani

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