Kutsatsa Ukadaulo
Kulipira ndikuwonetsa zotsatsa, zothetsera, zida, ntchito, njira, ndi njira zabwino zamabizinesi kuchokera kwa olemba Martech Zone.
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Jooble: Programmatic Job Advertising (PJA) ndi Price-Per-Job (PPJ) Marketing Automation
Kutsatsa kwa recruitment, kapena kutsatsa kwaukadaulo wantchito, ndi bizinesi yomwe ikukula mwachangu yomwe imafuna kusintha kosalekeza kuti ikhale patsogolo pa mpikisano. Chifukwa cha kuchuluka kwa anthu omwe akufunafuna ntchito, ochita masewera olimbitsa thupi amakonda kupanga ntchito zambiri zomwe zimachitika nthawi zonse. Ku Jooble, timamvetsetsa kufunikira kopereka mayankho osinthika komanso othandiza kwa anzathu, kotero tapanga…
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Momwe Mungasankhire Bwino Ndi Kusamalira Ndalama Zanu za MarTech
Dziko la MarTech laphulika. Mu 2011, panali mayankho 150 okha a martech. Tsopano pali mayankho opitilira 9,932 omwe amapezeka kwa akatswiri amakampani. Pali mayankho ambiri pano kuposa kale, koma makampani amakumana ndi zovuta ziwiri zokhuza kusankha. Kuyika ndalama mu njira yatsopano ya MarTech sikuli patebulo kwamakampani ambiri. Asankha kale yankho, ndipo awo…
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Kodi Digital Experience Platform (DXP) ndi chiyani?
Pamene tikuyenda mozama mu nthawi ya digito, mpikisano wothamanga ukuwona kusintha kwakukulu. Mabizinesi masiku ano samapikisana potengera mtundu wa malonda kapena ntchito zawo. M'malo mwake, akuyang'ana kwambiri pakubweretsa makasitomala opanda msoko, okonda makonda, komanso okhazikika pamakasitomala a digito. Apa ndi pamene Digital Experience Platforms (DXPs) ayamba kusewera. Kodi Digital Experience Platforms ndi chiyani…
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Momwe Mapulatifomu Othandizira Opanga Amathandizira Ogula Ma Media Kuwongolera Makampeni Otsatsa Mwamakonda Pamakanema Onse
Ndi nsanja zatsopano zotsatsira ngati TikTok, ma retail media network (RMN), kapena nsanja zotsatsira za TV (CTV) zomwe zawonjezeredwa pazophatikizira zotsatsa, ogula atolankhani amakakamizika kupanga ndi kugawa zopanga zambiri zomwe zimagwirizana ndi anthu kuposa kale. Kuphatikiza apo, malamulo olimbikitsa achinsinsi adawasiya opanda njira zenizeni zotsata omvera, monga ma cookie a gulu lachitatu (3p) ndi ma ID am'manja. Izi zikutanthauza…
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Maziko A Njira Yabwino Yotsatsa Kuderali
Tikugwira ntchito ndi othandizira a SaaS omwe amamanga mawebusayiti ogulitsa magalimoto. Pamene amalankhula ndi omwe akuyembekezeka kukhala ogulitsa, takhala tikuwunika zomwe akufuna kuti azitha kutsatsa pa intaneti kuti awathandize kumvetsetsa zomwe zasokonekera munjira yawo yotsatsira digito komanso momwe kusintha webusayiti yawo kungathandizire kukulitsa kubweza kwawo pabizinesi (ROI). Kodi Njira Yakutsatsa Kwanu Ndi Yosiyana Motani? Kutsatsa kwanuko ndi digito…
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Kodi Digital Marketing Strategy ndi chiyani?
Njira yotsatsira digito ndi dongosolo lathunthu lokwaniritsa zolinga ndi zolinga zenizeni zamalonda pogwiritsa ntchito njira zosiyanasiyana zapaintaneti, ma mediums, ndi matekinoloje. Zimaphatikizapo kuzindikira anthu omwe akufuna, kukhazikitsa zolinga zamalonda, ndikugwiritsa ntchito nsanja za digito ndi zida zogwirira ntchito, kutembenuza, kugulitsa, ndi kusunga makasitomala. Njira yotsatsira digito yopangidwa bwino ingathandize mabizinesi kudziwitsa anthu zamtundu wawo, kupanga zotsogola, kukulitsa malonda, ndikusintha…
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Maupangiri a Reddiquette Kuwonetsetsa Kuti Kutsatsa Kwanu kwa Reddit Ndikothandiza
Reddit ndi gulu la anthu lomwe ndi losiyana kwambiri ndi malo ena ochezera. Reddit ili ndi Reddiquette yake… chikhalidwe chake, chilankhulo chake, komanso mayendedwe ake omwe angapangitse kutsatsa ndi kutsatsa kukhala kovuta. Mabizinesi ambiri amadumpha Reddit ngati njira yotsatsira chifukwa njira zotsatsira zomwe amagwiritsa ntchito pazanjira zina zimatsika ndi ogwiritsa ntchito a Reddit. Kusiyana kwapadera kwa Reddit kumaphatikizapo: Kuyikira Kwambiri Kwa Anthu: Reddit…
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Kuphunzira Kutsatsa Kwapa-Per-Click: Mitu, Zida, ndi Zitsimikizo
Mnzanga wina adalemba ganyu kampani ya pay-per-click (PPC) ndikuyika ndalama zambiri kwa miyezi ingapo, koma osasintha konse komanso olembetsa ochepa patsamba lake. Pamene mwezi uliwonse unkadutsa ndipo gulu lake linkakankhira mayankho, pamapeto pake kampaniyo inamuuza kuti akuchoka pa chibwenzicho. Ndalama zomwe adayika…
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Kodi Makampani a SaaS Amawononga Ndalama Zotani Pakugulitsa Kwawo ndi Mabajeti Otsatsa Monga Peresenti Yazopeza
Mwina mwawonapo positi yathu yaposachedwa ya Momwe Mungapangire Bajeti Yotsatsa pomwe timaphwanya njira zina komanso bajeti yamakampani. Mabungwe ambiri ofufuza amakhala pafupifupi 10% mpaka 11% amawononga ndalama pakutsatsa kutengera, pazifukwa zingapo. Zomwe simungazindikire, ndikuti makampani a software-as-a-service (SaaS) nthawi zambiri amawononga ndalama zambiri. Pali…
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Momwe Mungapangire Bajeti Yotsatsa: Njira, Zinthu Zamzere, Ma avareji, ndi Malingaliro
Posachedwapa tinali ndi kampani yomwe idangokhazikitsidwa kumene yomwe idatipempha kuti tipereke mawu a ntchito (SOW) omwe amaphatikiza zomanga ndikuchita njira yakukulira kwakukulu. Tidasanthula pang'ono pamakina awo, mpikisano wawo, ndi mitengo yawo, kuti tikhazikitse ziyembekezo zina za bajeti yawo yotsatsa komanso kugawa kwake. Pambuyo pofufuza koyambirira, tidabweretsa…
