Imfa ya Agency of Record

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Malowa akuwononga mabungwe.

Sabata yatha, ndakhala ndikuyitanitsa osachepera 5 ogulitsa pomwe chiyembekezo chidali kale ndi omwe amapereka, akusankha wothandizira, kapena anali kale ndi bungwe. Tidalemba ntchito ndi kampani imodzi kuti tiwonjezere kuchuluka kwaosaka. Nditawunika tsamba lawo kwa mphindi zochepa, ndidawauza kuti ndi ntchito yayikulu kupatsidwa CMS yawo yakale. Adalumikizana ndi bungwe lomwe lidawapangira tsamba lawo ndipo nthawi yomweyo bungweli lidawapatsanso mtengo wina kuti akweze CMS yatsopano. Chifukwa chiyani bungweli silinawadziwitse kale?

Kampani ina idatipangitsa kuti tizichita khama papulatifomu. Vuto linali loti mafunso omwe anali nawo sanali ogwirizana ndi mphamvu zapa pulatifomu. Chifukwa chiyani samadziwa za malo ogulitsa papulatifomu? Kunali kuyitanitsa kwachangu komwe gululi silinadziwe zofunikira za chiyembekezo kapena zomwe ali nazo.

Tikulimbikira kampani ina kuti iunikenso pulogalamu ya SaaS yomwe akufuna kugula. Kampaniyo idatilemba ntchito chifukwa chakumva kwathu mu malo a SaaS ndikudziwa kuchuluka kwa ntchito pamsika. Anali ndi magulu awo azogulitsa ndi ukadaulo - komabe amafunabe a mwatsopano yang'anani.

Sitife oyimira anu… kapena ndimaganiza choncho. Pakadali pano pa Online Media Report kuchokera Kulankhulana, azindikira zomwe zikuchitika m'mabungwe ndi momwe otsatsa akuwagwiritsira ntchito. Zotsatira ndizodabwitsa kwambiri… ndipo ndizodziwika bwino!

  • Sipadzakhalanso ena Zogwiritsa Ntchito Zolemba - Popeza mabungwe aziphatikizira chuma chawo ndikugwetsa silos, sipadzakhala chifukwa choti wotsatsa asankhe digito ngati "bungwe lowerengera". (Izi ndizopanda kunena kuti lingaliro la "AOR" lataya tanthauzo lake chifukwa otsatsa malonda amasankha kufalitsa ndalama zawo zotsatsa m'masitolo osiyanasiyana.) Pomwe makoma pakati pazachikhalidwe komanso zogwirira ntchito agwera, magulu azama digito adzakakamizidwa amasankha pakati podzipangira okha mabungwe akuluakulu kapena kutsutsa mabungwe azikhalidwe kuti azitha kuyendetsa bwino nkhani zawo.
  • Mtundu wa mpikisano pakati masitolo ogulitsa digito idzakula - Kulimbana pakati pamankhwala achikhalidwe komanso pa intaneti kudzawonetsedwa padziko lonse lapansi. Mwanjira ina, makasitomala akamafuna njira yotsimikizika yotsatsira, nkhondo yoyendetsa kampeni izichitidwa osati ndi amuna ndi akazi okha, koma ndi makampani a PR ndi nyumba zopanga digito komanso akatswiri azama TV.
  • Kutuluka kwa Kulumikizidwa Agency - Nkhondo izi zikamaseweredwa, kampani yayikulu ikufuna kuyika magawo ake onse mogwirizana ngati kale. Zachidziwikire, chifukwa chomwe makampani okhala ndi ntchito adatulutsira ntchito zambiri zotsatsa, kuyambira pakupanga, kukonzekera ndi kugula, kupita ku PR mpaka kutsatsa ndi maulangizi azachuma kunali kuyambitsa mphamvu yayikulu ya Gestalt, pomwe yonseyo ndi yayikulu kuposa kuchuluka kwa ziwalo zake. Mosakayikira, ngakhale zaka pafupifupi 30 zikugwira ntchitoyi, ndi makampani ochepa okha omwe anganene kuti akwaniritsa cholinga ichi, ngakhale kuli kwakuti zakhala zikuchitika.
  • Kunja ndi dikishonale yakale, mkati ndi yatsopano - M'mbuyomu, mawu ngati "GRPs," "mawonedwe" ndi "kudina," akhala ngati muyeso wa kuchuluka kwa omvera potengera kuwongolera ndalama ndikuwona kupambana kwa kampeni. Kufunika kwa mawuwa sikofunikira kwenikweni. Amakhala oyenera kusinthidwa ndi malingaliro a "kufunika kwa moyo wonse," "malingaliro / kukondera" ndi "kukopa." Ngakhale kugwiritsidwa ntchito kwa "omvera" ndiokonzeka kuchita zinthu zolembedwa m'mbiri, chifukwa zikuwonetsa gulu la anthu osachita chilichonse. M'nthawi yapaintaneti ya "kutsamira patsogolo" pawailesi yakanema komanso kuwonjezeka kwapa media media, mawu olondola kwambiri otanthauzira ogula omwe wotsatsa akufuna kuwafikira angakhale "otenga nawo mbali."

Mndandanda womwe watchulidwa mu Lipoti Lapaintaneti kuchokera ku eConsultancy.

Apa ndi pamene HighbridgeKukula kwakhala… mu Kulumikizidwa Agency danga. Takhala mkhalapakati pakati pamagulu otsatsa ndi omwe amapereka chithandizo ndi zinthu zawo, omwe akupikisana nawo, makasitomala awo, chiyembekezo chawo, ogulitsa awo, makampani awo a PR ndi mabungwe awo. Ndi nthawi yosangalatsa kwa ife ndipo tili okondwa kuwona kutsimikizika kwa mtundu wathu wabizinesi mu lipoti ili.

Ngati ndinu bungwe - ndi nthawi yosintha magiya, ngakhale zitakhala zovuta bwanji. Muyenera kugwira ntchito ndi mavenda ena omwe ali ndi ukadaulo wosiyanasiyana ... ngakhale pakhale kulumikizana pakatundu. Coopetition ili mkati. Ngati ndinu kampani - ndi nthawi yoti muganizirenso za Agency of Record ndikugwiritsa ntchito mwayi wa akatswiri osiyanasiyana kunja uko omwe angakuthandizeni kuthana ndi zovuta za zatsopano.

2 Comments

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    Ndinkasangalala kwambiri ndi positi Douglas. Sitikuwona kanthu koma zinthu zabwino nthawi iliyonse yomwe tifikira bungwe lina.

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