State of Agile Marketing ku 2016

lipoti lotsatsa malonda agile

Pafupifupi zaka 2 zapitazo, Jascha Kaykas-Wolff adagawana chiyani Agile Kutsatsa anali komanso chifukwa chake mabungwe amayenera kusintha njira zawo kuti agwiritse ntchito njirayi. Ngakhale simukutsitsa buku la Jascha, onetsetsani kuti mwawerenga nkhani yomwe ikupitilira malonda ogulitsa. Ndiye tafika pati?

Malo ogwirira ntchito adamasula awo Kafukufuku Wotsatsa wa Agile zotsatira zochitidwa pa intaneti ndi Kutsatsa, nazi mfundo zazikulu zingapo:

  • Otsatsa a 41% akugwiritsa ntchito njira za Agile kuyang'anira ntchito
  • 43% ya ogulitsa sakudziwa kuti Agile ndi chiyani kapena momwe zimagwirira ntchito
  • 40% ya ogulitsa akugwiritsa ntchito njira zingapo (mathithi / chikhalidwe, Agile, zotakasika)
  • 57% ya otsatsa amalongosola kuti njira zawo zakukonzekera ntchito ndizosowa, makamaka

Palinso vuto ndi otsatsa omwe akuphatikizira malonda ogulitsa njira… momwe angasokonezedwere kuti ndi chiyani malonda ogulitsa alidi. Otsatsa 14% okha ndi omwe adati adakonzanso dala ntchito potengera mayankho.

Pali mwayi waukulu kwa ogulitsa akuganiza zamtsogolo kuti abweretse kusintha kwabungwe lawo kudzera munjira za Agile. Agile amayang'ana kwambiri pakukweza kuthamanga, zokolola, kusinthasintha, komanso kuyankha bwino kwa ntchito zopanga. Mphamvu za Agile ku Workfront zimapereka njira ina yoyendetsera ntchito popereka mawonekedwe a Agile omwe angavomerezedwe mosavuta ndi ogwiritsa ntchito momwe angafunire, kapena osakanikirana ndi njira zina zamadzimadzi. A Joe Staples, Chief Marketing Officer ku Workfront

Nayi infographic yokhala ndi chidule cha zotsatira.

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State of Agile Marketing ku 2016

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