Kutsatsa Kwa Agile ndi Evolution, Osati Revolution, ndi Chifukwa Chomwe Muyenera Kuigwiritsa Ntchito

bukhu lotsatsa malonda agile

Kuyambira nyumba zomanga mpaka mapulogalamu.

M'zaka za m'ma 1950 Mtundu Wotukuka Wamadzi idayambitsidwa pakupanga mapulogalamu ndi chitukuko. Njirayi ndi gawo la mafakitale opanga komwe, mwofunikira, yankho lolondola limayenera kukonzekera ntchito isanayambe. Ndipo, m'dziko lomwelo, yankho lolondola ndi lomveka! Kodi mungaganizire momwe mungaganizire zomanga nyumba zazitali mosiyana pakati pa zomangazo?

Izi zati, chochokera pakugwiritsa ntchito njirayi pakupanga mapulogalamu ndikuti kapangidwe ka pulogalamuyo (mbali + ux) imayenera kukhala Chabwino patsogolo. Makulitsidwe abwinobwino adayamba ndi Kutsatsa ndikuchita kafukufuku wina pamsika ndi vuto ndikupereka zidziwitso zawo ngati Zofunika Pamsika Zolemba ndi / kapena Zofunika Pazogulitsa. Gulu lachitukuko limadzipendekera ndikupanga zomwe gulu Lotsatsa lati msika ukufuna ndipo akamaliza amabwezeretsa zomwe zatsirizidwa ku gulu la Marketing lomwe lathandizira kuti lipezeke kwa kasitomala. Mtunduwu udagwira. Ndipo zidagwira bwino ntchito kumakampani ngati Microsoft.

Maulalo:

China chake chikusoweka pantchitoyi. Makasitomala.

Chakumapeto kwa zaka za m'ma 90 intaneti inali ikukula mwachangu kukhala malo ogulitsira malonda okhala ndi makampani atsopanowa pa intaneti ndipo, koposa zonse, idayamba kupereka njira zothandiza kutumizira mapulogalamu. Wopangayo sankafunikanso kuti akapereke zomwe akumaliza kuchita ku Gulu Lotsatsa kwa mbuye wagolide yemwe tsopano atha kutumiza nambala yomaliza pa intaneti komanso molunjika kwa kasitomala wawo.

Pogwiritsa ntchito pulogalamu yawo molunjika kwa kasitomala, opanga ndi opanga adapeza mwayi wambiri pazambiri zokhudzana ndi momwe malonda awo amagwirira ntchito. Osati mayankho achikhalidwe kuchokera kwa Kutsatsa koma zidziwitso zenizeni za kasitomala. Zomwe zidagwiritsidwa ntchito komanso zomwe sizinali! Nkhani zonse zabwino sichoncho? Ayi.

Mtundu wa Waterfall Development Model ndi njira zake zochitira bizinesi zomwe theka lazaka zapitazo zidawonetsa njira yopambana idasiya kugwira ntchito. Sanalole mayankho enieni. Panalibe lingaliro lakuyenda mwachangu.

Gulu La Anarchists

Mu 2001 gulu la otukula ndi oganiza za bungwe adakumana pa a Amayendera m'mapiri a Utah kukambirana momwe njira yatsopanoyo ingathandizire kulumikizana kwabwino ndi makasitomala ndikupangitsa magulu olimba ndi mapulogalamu abwinoko. Pamsonkhano umenewo Kukula kwa Agile mayendedwe adabadwa ndipo tsopano akuwoneka kuti ndiyo njira yabwino kwambiri yopangira mapulogalamu. Ganizirani mozama za nthawi yomaliza yomwe mudakumana ndi gulu laukadaulo lomwe limalankhula zakubwerera kwawo komanso zomwe zapita pano ...

Pomwe abale athu a zomangamanga anali kuthana ndi imodzi mwazinthu zosokoneza kwambiri pakusintha nthawi m'zaka zapitazi Kutsatsa kudakhala kosakhudzidwa. Phindu lathu kuchokera ku changu chatsopano cha uinjiniya chinali kuthekera kwathu kunena izi Zogulitsa zathu zimatumizidwa mosalekeza. Kupatula apo, tidangoyenda mwakachetechete pakuchita bizinesi ndi machitidwe omwe takhala tikugwiritsa ntchito pazaka 100+ zapitazi. Ndondomeko yomwe imawoneka yofanana ndendende ndi Waterfall Development Model.

bungwe-anarchistsKutsatsa kudabwera ndi Chabwino Yankhani ngati kampeni, tagline, logo kenako ndikupita mpaka titamaliza tisanatuluke pantchito yathu kuti tidziwitse ntchito yathu kukhala njira yotsogola. Ndipo chifukwa chiyani titha kusintha? Njira yoyesayi komanso yowona yakhala ikugwira ntchito kwazaka zambiri. Koma sizigwiranso ntchito ndipo tili ndi a Dorsey ndi Zuckerberg oti tiwayamikire.

Kutchuka kwa malo ochezera a pa Intaneti kwapangitsa kuti makasitomala athu komanso chiyembekezo chathu chithandizire kuyankha pamakampeni athu, ma tagline ndi ma logo en misa. Icho ndi chinthu chabwino eti? Ziyenera kukhala kuti, pakutsatsa, tili ndi vuto lakuyankha chifukwa cha kusowa kwa bizinesi. Sitili agile.

Mu 2011, ku San Francisco, gulu la otsatsa lidakumana kuti akambirane zosintha zachitukuko zomwe zimafuna kuti magulu otsatsa azigwira ntchito mosiyana. Kuzindikira kuti kufanana pakati pa uinjiniya ndi kutsatsa kunali kofunikira komanso kuti Agile Development Manifesto iyenera kukhala chitsanzo cha Kutsatsa.

Pamsonkhano uwu adatchulidwa Zero la Sprint otsatsa awa adalemba Manifesto Otsatsa Ogulitsa ndipo pazaka 3 zapitazi tawona lingaliro la Agile Marketing likuyamba kugwira ntchito.

Kodi Agile ndi Chiyani?

Agile ndi njira yodalirika yokwaniritsira zosowa za tsiku ndi tsiku za bizinesi, pomwe ikusungabe nthawi "yosatheka" kuti mufufuze mwayi watsopano ndikuyesera. Pendulum nthawi zonse imasinthasintha pakati pazatsopano (kubwera ndi malingaliro atsopano ndikuyesa mayankho amitundu) ndi kutsatsa (onani ntchito yomwe makasitomala amafunikira kuti muwachitire) ndipo kukhala agile kumakupatsani mwayi woti muthe kuziyika patsogolo.

Otsutsa-Mad Men akuyandikira.

Tiyeni tikhale owona mtima. Kaya ndi chifukwa cha zovuta zenizeni kapena zachikhalidwe, mabizinesi ambiri amaganiza kuti alibe nthawi kapena ndalama zoyesera - ndipo mwina sangatero. Koma popanda kuyeserera, mabizinesi omwe alipo kumapeto kwake amataya mabizinesi osokoneza. Osayesa kutengera mwayi wamabizinesi atsopano kuli ngati kunena kuti ndinu otanganidwa kwambiri kuti muphunzire, kukula, ndikusintha m'moyo wanu.

Vuto lofala limapempha funso kuti:

Kodi kampani yanu ingagwiritse ntchito bwanji ndalama masiku ano pothana ndi ziwopsezo zakanthawi kochepa komanso zazitali?

Ndikukhulupirira yankho ndikugwiritsa ntchito njira zachikale, zomwe zimakhudza njira zing'onozing'ono, zoyezera, zowunikira - osati njira imodzi yayikulu, yokwera mtengo, yopanga miyala. Mwanjira ina, agile ndi njira yotsutsana ndi Amuna Amuna.

Agile amapereka mwayi wofufuza malingaliro osadziwika mkati mwa njira yokhazikika yomwe imapereka luso ndi magwiridwe antchito odalirika. Ndi njira yoyesera zinthu zatsopano ndikupangabe manambala anu. Cholepheretsa chachikulu pazinthu zatsopano ndikuti gulu lazikhalidwe zamakampani samapatula ambiri mwa akatswiri pantchito zawo, ndale, komanso kupewetsa chiopsezo.

Kukhazikitsa Chida cha Agile mu Bizinesi Yoyang'anira

Kotter adalemba mndandanda wa zinthu zisanu ndi zitatu zofunika zofunikira kuti bizinesi yazikhalidwe iyambe kukhazikitsa chikhalidwe chofufuza kuchokera mkati. Izi ndizofanana zomwe zimafunikira kuti tikhale ndi machitidwe agile, ndikukhulupirira.
agile-chigawo-chozungulira

  1. Kufulumira ndikofunikira - Mwayi wabizinesi kapena chiwopsezo chiyenera kufulumira mwachangu kuti achitepo kanthu. Kumbukirani njovu. Amathamanga pamalingaliro. Pezani chiwopsezo chomwe angalowemo.
  2. Khazikitsani mgwirizano wowongolera - Kwa iwo omwe akufuna kukhala mbali ya netiweki yatsopano ya agile, ayenera kuchokera kumadipatimenti osiyanasiyana ndikukhala ndiudindo waukulu komanso olamulira pakati pa olamulira. Ndipo, mwina koposa zonse, mamembala amgwirizanowu ayenera kukhala odzipereka kuntchito yovuta. Izi ndizofuna gulu la anthu, osati gulu.
  3. Khalani ndi masomphenya kudzera pakupanga zoyeserera, mafunso kuti mupeze mayankho, mayeso oyeserera. - Mulimonse mwayi wamabizinesi, pangani lingaliro la zomwe mukuyembekeza kuti zomwe mungafufuze zitha kupezeka. Ngakhale atakhala olakwika, ayenera kuthandizira chidwi chachilengedwe chofuna kudziwa. Masomphenyawo ayenera kukopa chidwi ndi chidwi.
  4. Lankhulani masomphenya ogulitsidwa kuchokera ku gulu lonse la agile ndi kampani yonse. - Nenani zomwe mukuganiza. Sayenera kuwona, koma ziyenera kukhala zosangalatsa. Apatseni aliyense lingaliro la chifukwa chomwe mudasankhira njira yofufuzira ndikusankha wolemba wabwino yemwe angathe kuzifotokoza momveka bwino.
  5. Limbikitsani kuchitapo kanthu. - Mphamvu ya olamulira ndi kufooka kwake kwakukulu. Zosankha zonse zimasinthidwa kukhala pamwamba. Mumaneti agile, malingaliro ndi ukatswiri zitha kubwera kuchokera kwa aliyense. Ngakhale pali mgwirizano wowongolera, chinthucho ndikuchotsa zotchinga, osasunga gulu lalamulo. Chikhumbo chimenecho ndi olamulira omwe akuyesera kuti apezenso mphamvu.
  6. Sangalalani ndi zopambana zazing'ono, zowoneka, zazifupi. - Maukonde anu agile sakhalitsa pokhapokha mutawonetsa mtengo mwachangu. Otsatira olowa m'malo adzafulumira kuthana ndi zoyesayesa zanu, choncho musapite nthawi yomweyo. Chitani kanthu kakang'ono. Sankhani zomwe mungakwanitse. Chitani bwino. Yesetsani njira yofulumira. Izi zidzakula.
  7. Osataya mtima. - Nthawi yomweyo momwe mungafunire chigonjetso, osalengeza zakupambana kwambiri posachedwa. Agile ndi za kuphunzira kuchokera pazolakwitsa ndikusintha. Pitirizani kupita patsogolo, chifukwa mukachotsa phazi lanu pa gasi, ndipamene kutsutsana kwachikhalidwe ndi ndale kudzabuka. Pangani nthawi yazoyambitsa netiweki. Gwiritsitsani, mosasamala kanthu za chizolowezi, ntchito yotanganidwa imayamba.
  8. Phatikizani zosintha ndi zomwe mwaphunzira pachikhalidwe cha bizinesi yonse. - Umu ndi momwe maukonde agile amatha kudziwitsa olamulira. Mukapeza njira zabwino zochitira zinazake kapena mwayi watsopano wopeza, gwirani ntchito mbali ina.

Zinthu Zitatu Zotsogolera Zomwe Muyenera Kuzikumbukira

Sikuti njira zisanu ndi zitatu zokha za Kotter ndizofunikira kuti achite bwino, koma amapereka mfundo zitatu zofunika kuzikumbukira.

  1. Njira zisanu ndi zitatu sizotsatizana. Izi ndi zitsanzo, osati njira kapena njira - mawonekedwe, osati kuyenda mwadongosolo. Zonse ziyenera kuchitika, koma siziyenera kuchitika mwadongosolo lililonse. Osataya nthunzi kuda nkhawa kwambiri ndi dongosolo.
  2. Maukonde agile ayenera kukhala ndi gulu lankhondo lodzipereka. Pafupifupi 10% ya ogwira ntchito akwanira, bola ngati anthu omwe ali pa netiweki akufuna kukhalapo. Osangokhala okha kapena otsekedwa kuti mutenge nawo gawo, komanso musayese kupeza anthu omwe ali ndi malingaliro abwino, chifukwa sangasangalale kukhalako ndipo sadzawona kufunikira kwake. Monga Kotter anenera, "Gulu lodzipereka si gulu lazing'onoting'ono zomwe zimachita kuchokera kumkuwa. Mamembala ake ndi atsogoleri osintha omwe amabweretsa mphamvu, kudzipereka, komanso chidwi."
  3. Gulu lowopsa ili liyenera kugwira ntchito ndi anthu omwe amagwira ntchito m'malo olamulira, koma liyenera kukhalabe ndi netiweki yosinthasintha komanso yothamanga. Ma netiweki ali ngati makina ozungulira dzuwa omwe ali ndi mgwirizano wowongolera pakatikati ndi zoyeserera ndi zoyeserera zomwe zimabwera pamodzi ndikuthawa pakufunika. Ma netiweki sangathe kuwonedwa ngati "opondereza" kapena olamulirawo adzawasokoneza.

Agile ndi Za Utsogoleri, Osatinso Kuyang'anira

Agile ndimasewera obwezeretsanso malo amakono antchito kuti athe kuwona bwino, mwayi, kuyankha, kufunsa, chidwi, kuchitapo kanthu komanso kukondwerera. SIZOYENERA kuyang'anira polojekiti, kuwunika bajeti, kupereka malipoti, unyolo wamalamulo, chipukuta misozi kapena kuyankha pamachitidwe onse a Mad Men. Ndi machitidwe awiri mu bungwe LIMODZI omwe amathandizana- osabwereza- wina ndi mnzake. Momwemo, antchito omwe amakula bwino mu netiweki yachangu atha kubweretsa mphamvu zatsopanozi nawonso.

Zomwe Zimayambira Kupindika Kwamaso Zitha Kukhala Kutseguka Kwamaso - Mukalola

agile-diso kutsegulaMaukonde atsopanowa poyamba amatha kumverera ngati ntchito yayikulu, yofewa, yopepuka, yogwira ntchito. Palibe kanthu! Zimasintha. Sizosintha mwadzidzidzi kapena modabwitsa. Monga zolimbitsa thupi zamagulu, zimatengera gawo linalake la chitonthozo ndikudalira komwe kumapangidwa pakapita nthawi.

Pitiliranibe. Sungani masitepe ochepa. Lankhulani zopambana kuyambira pachiyambi. Pezani mapazi anu pansi panu pomwe mukugulitsa maukonde agile kwa olamulira omwe alipo kale. Mukachita zonsezi, phindu la bizinesi liziwonekera gulu lololeza lisanalione ngati lopusa, losiyana, kuwononga nthawi, kapena china chilichonse chonyodola chomwe chimatuluka mu 90% kuti chiphwanye 10%.
Lero kutaya nthawi amatsogolera ku lingaliro labwino mawa. Ntchito ya Agile-monga luso lokha-si masewera a 95% -kapena kupambana bwino. Zikadakhala kuti, ndiye kuti aliyense azichita.

Ndipo sipakanakhala mwayi, ngati aliyense amachita.

Dulani Bukhu

Kukula Mwamsanga. Chifukwa Chake Kutsatsa Kwa Agile Ndi Mabizinesi Sangokhala Ofunika Koma Amafunikira.

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