Chilichonse Chimene Muyenera Kudziwa Zokhudza Artificial Intelligence ndi Mphamvu Yake pa PPC, Native, and Advertising Advertising

Nzeru zochita kupanga

Chaka chino ndidagwira ntchito zingapo zokhumba. Chimodzi chinali gawo la chitukuko changa pantchito, kuti ndiphunzire zonse zomwe ndingathe zokhudzana ndiukadaulo (AI) ndi kutsatsa, ndipo inayo idayang'ana kwambiri kafukufuku wapachaka wazamalonda, monga zomwe zidaperekedwa chaka chatha - ndi 2017 Native Advertising Technology Landscape.

Sindinadziwe panthawiyo, koma ebook yonse idatuluka mu kafukufuku wotsatira wa AI, "Chilichonse Chimene Muyenera Kudziwa Zokhudza Kusanthula Kwamalonda ndi Artificial Intelligence. ” Ndizo zonse zomwe muyenera kudziwa pakutsatsa ndi AI masiku ano komanso momwe zimakhudzira ma analytics, omwe adapeza, omwe ali nawo komanso omwe amalipira. Zotsatira zake, ndikufuna kugawana zomwe ndaphunzira pochita kafukufukuyu waposachedwa m'magawo awiri.

Gawo loyamba liziwunikira momwe AI imakhudzira media zomwe zalipira kuphatikiza PPC, chiwonetsero komanso kutsatsa kwachilengedwe. Izi zithandizira kukhala nkhani yachiwiri yomwe imafotokoza zaukadaulo wakomweko chaka chino. Yakula ndi 48% kuyambira chaka chatha.

Tisanayambe kukhudzidwa ndi AI pazankhani zolipira tiyenera kuyamba tayang'ana momwe zimakhudzira ma analytics. Izi, mwina, koposa zonse zimakhudza kwambiri makanema olipidwa.

Artificial Intelligence ndi Analytics

Ambiri aife timazolowera kugwiritsa ntchito imodzi mwamapulatifomu atatu kapena atatu owerengera. Adzakhalabe opanda dzina. Mapulatifomuwa amakhalanso ndi misika yotsatsa yayikulu kwambiri padziko lonse lapansi. Alibe chilimbikitso chochuluka chotithandizira kuti tigwiritse ntchito zochepa ndikukwaniritsa zambiri.

Zotsatira zake, amangoyang'ana pa data mpaka gawo limodzi kutali ndi masamba athu. Izi ndi zomwe zimawoneka:

Digiri imodzi yolekanitsidwa

Ambiri aife tidakula tikumayang'ana ma analytics athu muntchito imeneyi. Komabe, mtunduwu umangoyimira 20% yazambiri zomwe zimapezeka pagulu lathu. Ngati tikufuna kuwona 80% ina mtunduwo uyenera kuyang'ana kwambiri pamadigiri atatu kuchokera patsamba lathu. Izi ndi zomwe zimawoneka:

Madigiri atatu opatukana

Pogwiritsa ntchito AI kukoka mitsinje yambiri yosasunthika komanso yosasunthika, ma analytics amatha kuwona pafupifupi 100% yazomwe zimakhudza tsamba lanu pa intaneti, kutsegula 80% yomwe sitingathe kuyigwiritsa ntchito imodzi mwamapulatifomu atatu akulu a analytics. Ndizofanana ndi kuyang'ana pa intaneti motere:

Kuwona kwa 3D pa intaneti

Mosiyana ndi malingaliro awa omwe atatu akulu amatipatsa:

Kuwona kumodzi kokha pa intaneti

Kukhala ndi malingaliro awa kumakhudza kwambiri zomwe atolankhani amapeza, omwe amakhala nawo komanso omwe amalipira ndipo ndimasanthula magawo awo onse mu ebook yanga yatsopano. Komabe, pankhaniyi tiyeni tiwone momwe zimakhudzira atolankhani olipidwa makamaka.

Artificial Intelligence and Advertising Advertising

Mawu oti "programmatic" ndi "real-time bidding" (RTB) akhala akumveka zaka zingapo zapitazi ndikuwonetsa, komanso atolankhani olipira. Nthawi zina, mawuwa amakambidwa limodzi ndi AI, kuphunzira pamakina ndi kukonza chilankhulo. Ngakhale machitidwe onse a RTB ali ndi ma AI, amayimilira teknoloji ya mlatho yomwe ikuyendetsa kutsatsa kwazomwe zikuchitika, kukhala ndi tsogolo labwino komanso lowonekera.

Matekinoloje awiri adzakhala ndi gawo lalikulu pakusintha uku - AI ndi blockchain. Malo owonetserawa amalimbana ndikuwonekera poyera komanso kuwonetsa. Pali magulu ena achitatu kunja uko omwe amayika manja awo mu mbale ya maswiti ndikugwira masenti panthawi yamabuku athu amtengo wapatali omwe tawononga. Onjezerani kuti wosusuka wa ma bots a spam omwe amachita zachinyengo ndikudina kwadongosolo.

Pafupipafupi, chiwonetsero chotsatsa chili mlingo wotsika-0.05%. Mwa zodabwitsazi zokha 30 mpaka 40% mwa izo sizimangoduka nthawi yomweyo. Kusachita bwino kwa njirayi ndikodabwitsa. Chotsatsa choyamba chotsatsa chidachokera ku AT&T mmbuyo mu 1994 ndipo chinali ndi 44% yodutsa. Pofika 1998 mitengo yodutsa idatsika kwambiri - pafupi ndi zomwe tikuwona lero.

Chosangalatsa ndichakuti ukadaulo ukuthandizira kuthetsa mavutowa mosachita bwino. M'malo opendekera omwe amayendetsedwa ndi AI omwe amakhala ndi magawo atatu kuchokera patsamba lino, ma brand sadzangowona njira zowonetsera zabwino kwambiri zoyendetsera magalimoto kwa iwo, koma njira zonse zoyendetsa bwino anthu patsamba lanzeru zonse mkati ndi mozungulira makampani awo.

Kudzera mu analytics yoyendetsedwa ndi AI, ma brand adziwa komwe akuyenera kuwirikiza kawiri komanso komwe angafunikire bajeti. Kuzindikira kumeneku kukuthandizira kuwongolera kawiri, komanso kuwongolera katatu komanso kuwonetsa pambuyo potsatsa posonyeza kutsatsa.

Artificial Intelligence ndi Pay Per Click

Mayankho a ma analytics oyendetsedwa ndi AI amatha kutulutsa mawu osakira kwambiri amtundu wa chizindikiritso pogwiritsa ntchito magawo osiyanasiyana osasinthidwa. PPC sikuti ingotsatsa chabe pa Google. Ikuzindikiritsa mipata ndikuyika mawu achinsinsi atsopano, kusintha kwa ma bid ndi magulu otsatsa. Zimathandizira otsatsa kuti azitha kuyendetsa bwino ndalama zawo.

Kuphatikiza komwe kungakhalepo kwamawu osakira, magulu otsatsa, kutsata, ndi zina zambiri sizingafanane ndi mtundu. Kulola kuti deta yayikuluyi isanthulidwe pogwiritsa ntchito ma analytics oyendetsedwa ndi AI ndiyo njira yabwino kwambiri yowonetsetsa kuti mtundu wa ndalama ukugulitsa zophatikiza ndi zilolezo.

Kugwiritsa ntchito makina kuphunzira kukhathamiritsa kumangokhala bwino pakapita nthawi. Zikusintha nthawi zonse kuyendetsa ndalama kapena zolinga zilizonse zomwe zimakhazikitsidwa ndi PPC. Ndi mawonekedwe ake a nthawi yeniyeni, ma analytics omwe amayendetsedwa ndi AI omwe amagwiritsidwa ntchito popanga kasamalidwe ka maakaunti, ndizofunikira kwambiri pazogulitsa zomwe zimakhudza nyengo yogulitsa, msika kapena kusintha kwa ogula.

Ngakhale AI idapanga misewu yambiri kumapeto kwa PPC, sikadali pamlingo woti kasamalidwe ka akaunti kakhoza kukhala kokhako popanda wotsatsa kumbuyo kwa gudumu. Komabe, mayendedwe amtsogolo omangidwa pamwamba pa ma network a neural omwe ali ndi kuthekera kophunzira mozama adzafika kumeneko. Monga momwe AI angaphunzitsidwire kusewera masewera kuposa munthu, momwemonso idzatha kuyendetsa kampeni ya PPC yokha tsiku lina.

Luntha Lopanga ndi Kutsatsa Kwachilengedwe

AI ikuthandizira kwambiri kutsatsa kwachilengedwe kale. Kumbali yaukadaulo wa zotsatsa, kugwiritsa ntchito makina opangira makina ndikupanga mtengo pamitundu yonse yothandizira (CPE), mosiyana ndi CPC, CPM kapena CPA. Izi ndi zabwino kwa otsatsa omwe akufuna kugawa zomwe zili pamwambapa pamlingo. Otsatsa okhutira amafuna kuti azichita nawo zomwe akufuna.

Kuchokera pakuwunika kwa ma analytics, maubwino onse omwe AI amapereka kutsatsa kukuwonetsedwa amakwaniritsidwa, nawonso - kudziwa masamba omwe ali othandiza kwambiri popereka magalimoto osunthika mpaka madigiri atatu. Deta iyi imalola kuti bajeti ziziyendetsedwa kokha ndi masamba omwe amachita ndipo amalola kuti mabizinesi akokere bajeti kuchokera kumasamba omwe satero. Kuwonekera kotereku kumathandiza otsatsa kupeŵa pafupifupi zinyalala zonse, chinyengo ndi nkhanza zomwe zimakhudzana ndi makanema olipidwa pa intaneti.

Zimaperekanso malingaliro olondola kwambiri ampikisano. Izi ndizothandiza pazifukwa zina zosadziwika bwino. Kusonkhanitsa kuchuluka kwa zinthu zomwe wopanga mpikisano amapanga nazo pakutsatsa kwachilengedwe kwa mayunitsi omwe amachita bwino zitha kupatsa mwayi mpikisano pamapangidwe awo. Kuphatikiza apo, luntha lazinthu zomwe zimapangidwa mu ma analytics oyendetsedwa ndi AI zimapangitsa otsatsa kudziwa kuti ndi ziti zomwe zitha kuchita bwino kwambiri mukamagwiritsa ntchito njira zotsatsa wamba kuti mugawire anthu.

Luntha Lopanga ndi Zinthu Zothandizidwa

Zida zanzeru zaku AI zithandizanso kuti mupeze mgwirizano wolipidwa komanso mwayi wothandizidwa nawo. Malinga ndi Margaret Boland wa Business Insider, pazaka zisanu zikubwerazi zomwe zathandizidwa ndi mtundu wakomwe ukukula mwachangu kwambiri. Zomwe zimathandizidwa zimaonedwa kuti ndizotsatsa kwakale. Ndi nkhani yonse kapena nkhani zingapo zolembedwa ndi kufalitsa kapena mtundu womwewo.

Luntha lazinthu zitha kuthandiza otsatsa malonda kuti apange mndandanda wazomwe akufuna kutsatsa komanso / kapena mabulogu kuti apemphe zomwe zathandizidwa kapena mgwirizano wolipira. Imaperekanso njira yabwino yowunikira momwe amagwirira ntchito kwakanthawi popanda kudalira kufalitsa kuti ipereke zidziwitso.

Artificial Intelligence ndi Zolipira Zamagulu Aanthu

Popita nthawi, kuwonekera kwazowonera pama media kwatsika kwambiri. Izi zidakakamiza ambiri kuti agwiritse ntchito ndalama zochulukirapo pazakudya. Pamenepo, 60% yazakugwiritsa ntchito pulogalamu yapadziko lonse lapansi kutsatsa kwachilengedwe kudzakhala pa Facebook pofika 2020.

Otsatsa omwe amalipira atolankhani amazindikira zabwino zomwezi monga zafotokozedwera pamwambapa. Komabe, phindu limodzi lalikulu lomwe limaperekedwa ndikutsatsa kwapa media media ndikudziyimira panokha. Otsatsa safunikira kudalira kokha pa Twitter kapena Facebook dashboards kuti aone momwe ntchito ikuyendera. Kusintha kwadongosolo ndi kuyerekezera magwero panjira zonse zapa media ndi mwayi, nawonso.

Komanso, ndikuwona madigiri atatu, otsatsa adzazindikira komwe wogwiritsa ntchito asanapite kukacheza pa intaneti. Izi zitha kukhala zothandiza kwambiri pozindikira malo atsopano otsatsa kapena kupangira lingaliro.

Chomwe chimayambitsa momwe AI amakhudzira atolankhani olipidwa ndichosavuta - magwiridwe antchito komanso mtengo wotsika. Kuwonongeka, chinyengo ndi nkhanza zimadziwika bwino, ndipo timawona bwino makampani athu pa intaneti. Bwerani nafe kachiwiri sabata yamawa pamene tikulowerera muukadaulo wonse wamakono otsatsa malonda. Kuti mumve zambiri zamomwe zimakhudzira momwe AI amapezera atolankhani, komanso magulu awo, omasuka kutsitsa ebook yanga yatsopano.

Zofufuza Zotsatsa & Artificial Intelligence

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