Marketing okhutiraKutsatsa kwa Imelo & ZodzichitiraKulimbikitsa Kugulitsa

Momwe Mungalembere Zomwe Zili Pomwe Alendo Amatsimikizira Kufunika Kwanu

Osatengera kuti mtengo, mtengo nthawi zonse umatsimikiziridwa ndi kasitomala. Ndipo nthawi zambiri, mtengowo udzadalira momwe kasitomala amagwiritsira ntchito malonda kapena ntchito yanu. Mapulogalamu ambiri kapena ntchito (SaaS) ogulitsa amagwiritsa ntchito kugulitsa kotengera mtengo kuti adziwe mitengo yawo. Izi zikutanthauza kuti, m'malo mopereka mitengo yotsika pamwezi kapena mtengo wotengera momwe amagwiritsidwira ntchito, amagwira ntchito ndi kasitomala kuti adziwe mtengo womwe nsanja ingapereke ndikubwezeretsanso pamtengo womwe uli wolingana ndi onse awiri.

Nachi chitsanzo… kutsatsa maimelo. Nditha kulembetsa ntchito imodzi yotsatsa imelo ya $ 75 pamwezi kapena kupita ndi Prime Minister $ 500 pamwezi. Ngati sindilimbikitsa imelo ndi gwiritsani ntchito kutsatsa, kupeza kapena kusunga makasitomala, $ 75 pamwezi ndiopanda phindu ndipo atha kukhala zopitilira muyeso ndalama kugwiritsa ntchito. Ndikadapita ndi $500 pamwezi ndipo adandithandiza kupanga mauthenga anga, adandithandiza kukhazikitsa kampeni yotsatsa, kugula, ndi kusunga… Nditha kuchita bwino kugwiritsa ntchito maimelo kuti ndiyendetse mazana masauzande a madola. Uwu ndi mtengo wabwino kwambiri komanso wokwanira ndalama zomwe zaperekedwa.

Pali chifukwa chomwe otsatsa amalonda gwiritsani ntchito magawo m'mawu awo kuti apereke umboni wa kuwonjezeka kwa mtengo wazinthu ndi ntchito zawo. Ngati ndisinthira ku malonda anu ndipo zitha kundipulumutsa 25% pamalipiro anga, mwachitsanzo, zikutanthauza masauzande a madola kubizinesi. Koma ngati bizinesi yanu ikulipira madola mamiliyoni ambiri a chindapusa, mtengo wake ndiwokwera kwambiri kubizinesi yanu kuposa yanga.

Otsatsa nthawi zambiri amalakwitsa kutanthauzira a phindu lapadera (Mtengo wa UVP) zomwe zimatanthawuza mtengo wokhazikika malinga ndi malingaliro awo. Izi zitha kupangitsa kuti pakhale kusiyana pakati pa zomwe mukuganiza kuti mtengo wanu ndi zomwe kasitomala amakudziwitsani kufunika kwanu. Chitsanzo: Timagwira ntchito ndi makasitomala ambiri pakukhathamiritsa kwa injini zosakira (SEO). Makasitomala omwe ali ndi nsanja zolimba, kutsatsa kwanthawi yayitali, ndi njira zachitukuko, ndipo atha kusintha kwambiri kuti ayankhe zomwe injini zosakira zimafunikira amapeza phindu lodabwitsa kuchokera kuzinthu zathu. Makasitomala omwe samamvera, osagwiritsa ntchito zosintha ndikutsutsa zomwe timakonda nthawi zambiri amavutika ndipo samazindikira phindu lomwe tingapereke.

Mukamalemba zotsatsa zanu, pali njira zomwe zingakuthandizeni:

  • mtengo - Gwiritsani ntchito maperesenti pamawu anu amtengo wapatali kuti alendo azichita masamu ndikuwerengera ndalama zomwe asunga komanso kusintha pamawu awo azachuma osati makasitomala anu.
  • kufunika - Perekani zochitika zogwiritsira ntchito, maphunziro a zochitika, ndi machitidwe abwino omwe amathandiza alendo anu kudziwa phindu lanu ku bungwe lawo.
  • Personalization - Perekani zomwe zimalankhula mwachindunji ku mafakitale, mitundu yamakampani, ndi omvera kuti alendo anu apeze kufanana pakati pa zomwe muli nazo ndi bizinesi yawo.
  • Zizindikiro Zodalira - Perekani maumboni ochokera kwamakasitomala angapo, maudindo awo, ndi maudindo mukampani, kuti ochita zisankho omwe amafanana ndi maudindo ndi maudindo awo athe kudziwa nawo.

Anthu ena amakhulupirira kuti malonda ozikidwa pa mtengo ndi kugulitsa ndichinyengo. Iwo amakhulupirira kuti aliyense ayenera kulipira mtengo wofanana. Ine kwenikweni ndingatsutse zosiyana. Makampani omwe ali ndi mitengo yotsika mosasamala sawerengera makasitomala komanso momwe angagwiritsire ntchito malonda ndi ntchito zanu. Choyipa kwambiri - kutsatsa komwe kumatsimikizira kuyendera, kusanja, ndalama, ndi zina ndizoyipa. Iwo ndi odzaza kutsogolo, ndalama-pansi zinkhoswe kuti ndalama zanu ndi kuchoka pamene inu simupeza zotsatira analonjeza. Ndikadakonda kugwira ntchito ndi wogulitsa yemwe amandimvera, kumvetsetsa chuma changa, kuzindikira zosowa zanga, ndikugwira ntchito kuti apereke mtengo womwe umakwaniritsa bajeti yanga ndikundipatsa mtengo womwe ndimafunikira.

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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Martech Zone imatha kukupatsirani izi popanda mtengo chifukwa timapanga ndalama patsamba lathu kudzera muzotsatsa, maulalo ogwirizana, komanso kuthandizira. Tingayamikire ngati mungachotse choletsa ad mukamawona tsamba lathu.