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Maziko A Njira Yabwino Yotsatsa Kuderali

Tikugwira ntchito ndi othandizira a SaaS omwe amamanga mawebusayiti ogulitsa magalimoto. Pamene akuyankhula ndi omwe akuyembekezeka kuchita malonda, takhala tikuwunika zomwe akuyembekezeka kuchita pa intaneti kuti awathandize kumvetsetsa mipata yawo. njira yogulitsa zamagetsi ndi momwe kusintha tsamba lawo kumathandizira kukulitsa kubweza kwawo pazachuma (ROI).

Kodi Njira Yakutsatsa Kwanu Ndi Yosiyana Motani?

Mderalo ndi njira zamagetsi zamagetsi zimatha ndipo nthawi zambiri zimadutsana, koma chofunikira kwambiri pamalingaliro amderalo ndikuyika patsogolo njira zotsatsa kuposa zina. Nazi kusiyana kwakukulu:

  • Omvera Oyembekezera: Njira zotsatsira m'deralo zimatengera anthu omwe ali ndi malo, nthawi zambiri mkati mwa malo enaake kapena m'dera linalake. Kumbali inayi, kutsatsa kwa digito kumatha kukhala kwanuko, dziko, kapena mayiko ena, kulunjika aliyense amene ali ndi intaneti.
  • Makanema Ogwiritsidwa Ntchito: Kutsatsa kwanuko kutha kugwiritsa ntchito njira zotsatsira zakale monga manyuzipepala, wailesi, maimelo achindunji, zochitika zakomweko, kapena kutsatsa kwapanja kuphatikiza kumayendedwe a digito. Kutsatsa kwapa digito kumayang'ana kwambiri njira zapaintaneti monga media media, maimelo, mainjini osakira, mawebusayiti, ndi malonda otsatsa.
  • Personalization: Ndi malonda akumaloko, mabizinesi nthawi zambiri amamvetsetsa bwino dera lawo, zomwe zimawalola kusintha mauthenga awo malinga ndi zosowa zawo, zochitika, ndi chikhalidwe chawo. Kutsatsa kwapa digito, ngakhale kutha kukhala kwamunthu, nthawi zambiri kumangoyang'ana omvera ambiri ndipo mwina sikungakhale ndi mulingo womwewo wamitundu yosiyanasiyana.
  • Njira Ya SEO: Kutsatsa kwanuko nthawi zambiri kumadalira kwambiri komweko SEO, pofuna kuwonekera mkati pafupi ndi ine kusaka kapena m'mapaketi. Kutsatsa kwanthawi zonse kwa digito kumatha kuyang'ana kwambiri pa SEO, ndicholinga choti ziwonekere pakufufuza mosasamala komwe wofufuzayo ali.
  • Mtengo ndi ROI: Kutsatsa kwanuko nthawi zina kumakhala kotsika mtengo ndipo kumatulutsa ROI yapamwamba kwa mabizinesi omwe amangogwira ntchito m'dera linalake. Mosiyana ndi izi, kutsatsa kwa digito kumatha kufikira omvera ambiri, koma kungaphatikizepo mpikisano wochulukirapo komanso mtengo wotsatsa wokwera.
  • Kuyanjana kwa Makasitomala: Kutsatsa kwanuko kungapereke mipata yambiri yochezerana maso ndi maso ndi makasitomala, monga zotsatsa za m'sitolo kapena zochitika zakomweko. Kutsatsa kwapa digito kumadalira kuchitapo kanthu pa intaneti, monga kuyanjana kwapa media, kulumikizana ndi maimelo, ndi macheza awebusayiti.

Chofunikira pakukhazikitsa njira yotsatsira ndikuzindikira machitidwe a ogula akamasaka kapena kupeza bizinesi yakomweko. Google idasanthula mchitidwewo ndikuzindikira yaying'ono-mphindi pamene ogula anali okonzeka kupeza bizinesi yakomweko:

  • ndikufuna kudziwa - kufunafuna zambiri za vuto linalake ndikupeza yankho. Ngati bizinesi yanu ili yofunika kwambiri, nthawi zambiri amazindikira kuti ndinu olamulira ndipo amakupemphani thandizo.
  • Ndikufuna kupita - kusaka mabizinesi am'deralo ndi malo pogwiritsa ntchito mamapu, makina osakira, malo ochezera a pa Intaneti, kapena ndandanda wapafupi.
  • Ndikufuna kutero - kufunafuna zochitika kapena zochitika zomwe zitha kuchitika kwanuko.
  • Ndikufuna kugula -kufufuza kapena kusaka malonda oti mugule kapena kutsimikizira bizinesi yomwe mukuganiza kuchita nayo bizinesi.

Tiyeni tifotokoze izi m'zitsanzo zingapo zamakampani am'deralo kapena malo ogulitsa:

Magalimoto Ogwiritsidwa Ntchito

  • ndikufuna kudziwa – what’s the payment for a ,000 used car?
  • Ndikufuna kupita - Kodi ogulitsa magalimoto ogwiritsidwa ntchito kwambiri ondizungulira ndi ati?
  • Ndikufuna kutero - Kodi ndingakonze zoyeserera pa intaneti?
  • Ndikufuna kugula – Ndani akugulitsa ntchito Honda Mogwirizana pafupi ndi ine?

Wophimba denga

  • ndikufuna kudziwa - Kodi ndimathetsa bwanji kutayikira padenga langa?
  • Ndikufuna kupita - Kodi okwera padenga omwe ali pamwamba pa ine ndi ndani?
  • Ndikufuna kutero - Kodi wina angabwere kudzayang'ana ndikutchula denga?
  • Ndikufuna kugula - Ndani amaika madenga ndi ngalande pafupi ndi ine?

loya

  • ndikufuna kudziwa - Kodi ndimayamba bwanji bizinesi mdera langa?
  • Ndikufuna kupita - Kodi maloya odziwika kwambiri abizinesi ondizungulira ndi ndani?
  • Ndikufuna kutero - Kodi ndimalembetsa kuti bizinesi yanga?
  • Ndikufuna kugula - Ndi ndalama zingati kuyambitsa bizinesi kudera langa?

Mosasamala kanthu zamakampani omwe muli nawo, mphindi zazing'onozi zimagawika m'njira zitatu zoyambira zomwe dera lililonse liyenera kuyika:

Zolemba Zam'deralo

Mawu amatanthawuza kutchulidwa kulikonse pa intaneti za dzina, adilesi, ndi nambala yafoni yabizinesi yakomweko. Zolemba zitha kuchitika pamakalozera abizinesi akumaloko, pamasamba ndi mapulogalamu, komanso pamasamba ochezera. Sikuti amafunikira kupereka ulalo wobwerera kumasamba anu kuti akhale ofunikira.

Mawu otchulira ndi chinthu chofunikira kwambiri pamasanjidwe a injini zosakira. Ma injini osakira ngati Google amagwiritsa ntchito mawu powunika momwe bizinesi ilili pa intaneti. Amawona mawu aliwonse ngati voti yotsimikizira kuvomerezeka komanso kufunika kwa bizinesiyo.

Pali mitundu iwiri ikuluikulu ya mawu:

  1. Mawu Osanjidwa: Apa ndi pomwe zambiri zabizinesi yanu (NAP: Dzina, Adilesi, Nambala Yafoni) imaperekedwa pamndandanda wamabizinesi monga Yelp, TripAdvisor, kapena Google Business.
  2. Mawu Osakhazikika: Apa ndipamene zambiri zamabizinesi anu zimatchulidwa, mwina podutsa, patsamba lina lililonse - monga tsamba lawebusayiti, mabulogu, kapena m'malo ochezera.

Ndikofunikira kuti mabizinesi am'deralo asamalire zomwe alemba kuti atsimikizire kulondola komanso kusasinthika, chifukwa kusagwirizana kumatha kusokoneza SEO. Izi nthawi zambiri zimatchedwa NAP kusasinthasintha (Dzina, Adilesi, Nambala Yafoni), ndipo ndichimodzi mwazinthu zofunikira pakuyika bwino pazotsatira zakusaka kwanuko. Zolemba zimathandizanso ogwiritsa ntchito intaneti kuti azindikire mabizinesi am'deralo ndipo zitha kupangitsa kuti anthu atumizidwe mwachindunji.

Pali zinthu zitatu zomwe ziyenera kukhala nazo muzochitika izi:

  1. Bizinesi ya Google - Pangani ndikusunga Tsamba la Google Business ndikupitilizabe kulisintha kuti mupikisane nawo Phukusi la Mapu of SERP. Ngakhale alibe gawo lalikulu pamsika, ndingalimbikitsenso kulembetsa Malo Osungira Bing. Chinthu chimodzi chabwino ndikulumikiza akaunti yanu ya Google Business ku akaunti yanu ya Bing Places. Chofunikira pakuwongolera tsamba la bizinesi yanu ndi kuyankha pempho lililonse. Google imawonetsa kuchuluka kwa mayankho anu ndipo mwina imawagwiritsa ntchito ngati algorithm pamapu apaketi… kotero ngakhale zopempha za sipamu zomwe zaperekedwa patsamba lanu ZIYENERA kuyankhidwa (ndikudziwa kuti ndizosayankhula).
  2. Mndandanda Wosankha - Onetsetsani kuti bizinesi yanu yalembedwa pamabizinesi onse ovomerezeka komanso odziwika omwe ali ndi dzina, adilesi, ndi nambala yafoni.
  3. Unikani Kuwongolera - Kujambula ndemanga ndikofunikira kuti muwonjezere mawonekedwe anu pa Map Pack pamapu kapena zosaka zomwe zikuphatikiza gawo (mwachitsanzo. Loya pafupi ndi ine).
  4. Kasamalidwe ka Zogulitsa - Ngati mukugwiritsa ntchito malo ogulitsa kwanuko, mutha kulembetsa ndikugwirizanitsa zinthu zanu ndi zomwe mukugwiritsa ntchito Pozungulira. Izi zimathandiza ogwiritsa ntchito kufufuza zinthu ndikupeza pafupi.

Kuonjezera apo, ndikulimbikitsanso kusunga kupezeka kulikonse chikhalidwe TV. Ngakhale simukumanga dera lanu, kukhala ndi malo ochezera a pawebusaiti pomwe mukugawana zomwe zimathandizira kuwonekera kwanu, kupereka zizindikiro zodalirika monga kulemekezedwa pagulu, certification, ndi maubwenzi, komanso kuyankha nkhawa zamakasitomala ndikofunikira pakuwongolera kwanu. mbiri.

Webusaiti Yokongoletsedwa kwanuko

Kukhala ndi tsamba lawebusayiti lomwe lakonzedwa kuti lisakidwe, likuwonetsa malingaliro anu apadera, kumathandizira chiyembekezo kukulitsa chidaliro ku gulu lanu, ndikupangitsa kuti anthu asinthe ndikofunikira kuti muchite bwino. Tsamba lanu lipezeka ndikugwiritsidwa ntchito ndi omwe akuyembekeza m'njira zingapo zosiyanasiyana:

  • Kuvomereza - Momwe ziyembekezo zimakuzindikiritsani ngati kampani yotheka kuchita nayo bizinesi, iwo akufuna kupita patsamba lanu kuti akatsimikizire zambiri ndikuwona ngati ndinu woyenera kapena ayi.
  • thandizo - Alendo ambiri osaka amatha kufika patsamba lanu kudzera pazomwe mwapanga zomwe zingawathandize kufufuza yankho kapena chinthu chomwe chimawathandiza kuthana ndi vuto lawo.
  • zofunika - Monga oyembekezera akuwunika zomwe zili patsamba lanu, akuyang'ana kuti awone ngati mukukwaniritsa zomwe angakhale nazo - kuphatikiza mitengo, zitsimikizo, ndi zina.
  • Kutembenuka - Chiyembekezo chakonzeka kuchita bizinesi ndipo akufuna kukufikirani.

Kuti mukwaniritse chilichonse mwa izi, pali zinthu zina zofunika kuti mukwaniritse bwino tsamba lanu:

  • Mobile-Choyamba -Kusaka kochuluka kwanuko (kupatulapo) kumachitika kudzera pa foni yam'manja. Ndikofunikira kuti tsamba lanu likhale lomvera pafoni. Izi zitha kutsimikiziridwa mosavuta pogwiritsa ntchito Mayeso ochezeka a Google.
  • otetezeka - Kukhala ndi tsamba lotetezedwa ndi zinthu zonse kukhala zotetezeka ndikofunikira kuti tsamba lanu liziwonetsedwa ndikuwonetsedwa pazotsatira…
  • Mofulumira - Kuthamanga sikungofunikira kuti tsamba lanu lilembedwe bwino, komanso ndilabwino kwa ogwiritsa ntchito. Ngati mukugwiritsa ntchito Google Search Console, mutha kuyang'ana tsamba lanu kudzera Mavitamini Ovuta a Google. Kwa masamba omwe mulibe, mutha kugwiritsa ntchito Chowunikira cha Chrome or Kuzindikira Kwamasamba.
  • Zizindikiro Zodalira - Pamene ogwiritsa ntchito afika pa tsamba lanu, akufuna kuwona zizindikiro zodalirika. Timalangiza kwambiri Kuwona bwino kuti muwonetse ndemanga zanu zabwino kwambiri patsamba lanu. Tikulimbikitsanso kuti mphotho, ziphaso, ziphaso, ziphaso, ndi zina zotere ziziwonetsedwa patsamba lililonse. Ngati mwakhala mukuchita bizinesi kwa zaka zingapo, muyenera kulimbikitsanso.
  • Zolemba Zolemera - kuphatikiza Schema markup, ikhoza kupindulitsa kwambiri mabizinesi amderalo popereka zambiri zabizinesiyo mwachindunji pazotsatira zakusaka. Izi zimathandiza kuwongolera mawonekedwe ndi kudina-kudutsa pamndandanda wawo wakusaka.
  • Library Yambiri - Kulemba zolemba zambiri mobwerezabwereza za zomwe palibe amene akuwerenga kapena kugawana ndikungotaya nthawi ndipo mwina zikukupwetekani. Pangani laibulale yazinthu zomwe zili ndi chidziwitso chofunikira komanso chofunikira chomwe chimagwirizana mwachindunji ndi zinthu ndi ntchito zomwe mukugulitsa.
  • Kutembenuka - Webusayiti yopanda mwayi kwa mlendo kuitana, konzani nthawi yokumana, kucheza, lembani fomu, kapena imelo yochokera patsamba lililonse sizikuthandizani bizinesi yanu. Tsamba lililonse liyenera kukhala ndi njira zingapo zosinthira chiyembekezo kukhala kasitomala ndipo muyenera kuyankha mwachangu pazomwe mukufuna.
  • Kusamalira - Nthawi zina ogula ndi mabizinesi akufufuza mayankho koma sali okonzeka kugula. Kukhala ndi njira yojambulira maimelo kapena manambala am'manja zamakalata, zotsatsa, kapena mauthenga ena otsatsa ndi njira yabwino yothamangitsira ogula kuti abwerere paulendo wamakasitomala.

Webusaiti yokongola yomwe imakhala ndi ogwiritsa ntchito mwapadera komanso zomwe zimalimbikitsa kupezeka kwanuko ndizofunikira. Pali a toni zambiri patsamba lililonse zingaphatikizepo, koma sizikhala zovuta nthawi zonse kunjira yakutsatsa kwanuko.

Pamodzi ndi kugawana zithunzi za dera lanu, timapanga zolemba zapansi zomwe zimawonetsa mizinda yomwe bizinesi yakomweko imakhala ndi zina zowonjezera pamwambapa. Cholinga chake ndikuwonetsetsa kuti mlendo aliyense azindikira kupezeka kwa chigawochi komanso kuti zomwe zili m'derali zimasankhidwa malinga ndi dera komanso mitu.

Kutchulidwa Kwapaintaneti ndi Kukwezedwa

Kuwonetsetsa kuti mawu olembedwa apangidwa, kuwunika kumapangidwa, komanso kukhala ndi tsamba lawebusayiti sikokwanira kukulitsa mwayi wopeza makasitomala amderali. Muyenera kuyikanso njira zotsatsa zakunja, kuphatikiza:

  • Maubale ndimakasitomala - Masamba ena ndi ovomerezeka kwambiri omwe Google amawaganizira posankha mawebusayiti am'deralo. Masamba aboma, masamba ankhani, ndi mabulogu ndi magwero amphamvu a ma backlink, mawu, ndi omvera oyenera. Kukhala ndi chidziwitso chopitilira kuti mutchule zotchulidwa, zoyankhulana, ndi zolemba za alendo kungapangitse chidwi kwambiri.
  • YouTube - Pamodzi ndi kukhala nsanja yochitira mavidiyo, YouTube ndiye injini yachiwiri yayikulu kwambiri yosakira komanso gwero labwino kwambiri la ma backlinks patsamba la kampani yanu. Kupanga makanema okakamiza omwe amayambitsa kampani yanu, anthu anu, ndikupereka upangiri wofunikira amatha kuyendetsa bwino, kuchuluka kwa anthu, ndi kutembenuka. Kuphatikizirapo mawonekedwe amdera kupangitsa kuti izindikirike ngati bizinesi yakomweko.
  • Zotsatsa Zam'deralo - Kugwiritsa ntchito kukwezedwa kolipidwa pamainjini osakira, kuwonetsa zotsatsa pamasamba amderali, ndi zolemba zapa TV zitha kuchititsa chidwi komanso kudziwa zambiri zabizinesi yanu. Kwa makampani okhudzana ndi ntchito zapakhomo, Google imaperekanso chitsimikizo pamabizinesi otsimikizika, a inshuwaransi yapanyumba yomwe ndingalimbikitse kampani iliyonse yothandiza pakhomo kuti ilembetse. Ngati simutero, zotsatsa zanu sizikuwoneka.
  • Zochitika ndi Zothandizira - Osachepetsa kukhudzidwa kwa zochitika zapa-munthu kuti mupange chidziwitso chamtundu ndikupeza ziyembekezo zabwino. Maphunziro aulere, masemina, maphunziro ophunzitsira, zipatala, nyumba zotseguka, ndi kukwezedwa kwina kumapereka mwayi wodabwitsa wofikira ziyembekezo zakomweko. Osatchulanso kukwezera anthu kapena mtundu wanu patsamba la zochitika.
  • Zowonjezera - Mawu a pakamwa (MKAZI) nthawi zonse ndi njira yofunika kwambiri yolowera bizinesi iliyonse yodziwika bwino. Ngati mungaphatikizepo maulalo otsatsa kapena kutumiza maulalo omwe amalimbikitsa komanso kupereka mphotho kwa kasitomala wanu wapano kuti akuthandizeni kupeza bizinesi yatsopano, mudzakhala otsogola kwambiri pakulera.

Zachidziwikire, uwu si mndandanda wokwanira wa njira zotsatsira zomwe mungagwiritse ntchito… ndi maziko a zochepa zomwe muyenera kukonzekera ndikuchita. Ngati mukufuna thandizo pakukhazikitsa ndikugwiritsa ntchito njira zotsatsira kwanuko, DK New Media ali nthawi zonse kuti akuthandizeni!

Maupangiri Ogwiritsa Ntchito Njira Yakutsatsa Kwanu

Takhala tikuchita ma audit kwa omwe akuyembekezeka kukasitomala amderali ndipo tikufuna kupereka malangizo:

  1. Uwini - ndizofunikira kwambiri kuti bizinesi yanu ikhale ndi njira zonse zofufuzira kwanuko. Izi sizikutanthauza kuti mumagwiritsa ntchito njirayo, koma kuti bungwe lanu lili ndi umwini pazolemba zanu, masamba ochezera, mndandanda wamakalata, manambala amafoni, akaunti yosaka yolipira, ma analytics… chilichonse. Mutha kupereka mwayi wopeza maakaunti awa kwa bungwe lanu, koma musachedwe umwini. Nachi chitsanzo: Woyembekezera sakhala ndi akaunti yawo yolipira yolipira koma sakondwera ndi zotsatira za bungwe lawo. M'malo moti tilowe muakaunti yawo yamakono yomwe ili ndi zidziwitso zofunikira, zopambana, ndi mbiri… tikuyenera kuyamba mwatsopano. Izi zidzatengera nthawi ndi ndalama kuti akaunti yawo ikhale bwino.
  2. Maluso - ndizosowa, ngati sizingatheke, kupeza bungwe lomwe ndi ogulitsa, apakati, komanso osakhulupirira njira. Izi zikutanthauza kuti bungwe lidzagwiritsa ntchito njira zomwe ali nazo bwino osati zomwe zili zoyenera bizinesi yanu ndi makasitomala anu. Chitsanzo ndi malonda ochezera a pa Intaneti. Tikuwona makampani ambiri akulemba ntchito otsatsa pazama TV mkati kapena kunja kokha kuti apeze kuti si njira yomwe imathandizira kutembenuza anthu. Izi zikutanthauza kuti ndalama zitha kugwiritsidwa ntchito bwino pazinthu zina. Kupeza omnichannel, vendor-agnostic marketing agency ndikofunikira. Zambiri (monga DK New Media) adzagwira ntchito ndi alangizi anu…
  3. Investment - Kutsatsa is ndalama ndipo ziyenera kuyesedwa mwanjira imeneyo. Kupereka chinkhoswe, kutchulapo, mawonedwe, ndi ma retweets kuli bwino ngati mutha kulumikiza madontho ku zochitikazo ndi kutembenuka kwenikweni. Membala aliyense wa gulu lazamalonda, wamkati kapena wakunja, ayenera kumvetsetsa bwino ulendo wanu wamakasitomala ndi zizindikiro zazikulu zogwirira ntchito (KPIs) ya bizinesi yanu ndikufananiza zomwe akuchita ndi zolingazo.
  4. Nthawi - Ngati bungwe lanu likhazikitsa zoyembekezera zanu ROI, mungafune kufunafuna bungwe latsopano. Makasitomala aliyense ndi wosiyana, dera lililonse ndi losiyana, makampani onse ndi osiyana, ndipo mpikisano aliyense ndi wosiyana. Ndibwino kufunsa funso, koma yankho liyenera kukhala loti muli ndi ntchito yoti mugwire ndipo m'miyezi ingapo muyenera kukhala mukumvetsetsa bwino momwe njirayo ikugwirira ntchito, zomwe zikuyenera kusinthidwa, komanso momwe ROI ingafikire. Kufunsa bungwe la nthawi ya ROI kuli ngati kufunsa Dokotala yemwe sanakumanepo nanu momwe angakuthandizireni kukhala wathanzi. Sizingatheke popanda khama lalikulu.
  5. Education - Kutsatsa ndi bizinesi ndipo ngati ndinu eni bizinesi, muyenera kumvetsetsa njira zake, njira, zolankhula, komanso umunthu wamakasitomala anu. Ngati mupereka malonda anu kwa mnzanu wakunja, chiyembekezo chiyenera kukhala chakuti akukuphunzitsani inu ndi gulu lanu panjira!

Ndikukulimbikitsani kuti mutitumizire ngati muli ndi chikayikiro pakuchita bwino kwa njira zotsatsira kwanuko. Titha kukuwunikirani zomwe mukuchita pano kapena titha kukupatsirani njira zonse.

Lumikizanani DK New Media

Douglas Karr

Douglas Karr ndi CMO OpenINSIGHTS ndi woyambitsa wa Martech Zone. Douglas wathandizira oyambitsa ambiri opambana a MarTech, wathandizira kulimbikira kopitilira $ 5 bil pakugula ndi kuyika kwa Martech, ndipo akupitiliza kuthandiza makampani kukhazikitsa ndikusintha njira zawo zogulitsa ndi zotsatsa. Douglas ndi katswiri wodziwika padziko lonse lapansi wosinthira digito komanso katswiri komanso wokamba nkhani wa MarTech. Douglas ndi mlembi wofalitsidwa wa kalozera wa Dummie komanso buku la utsogoleri wabizinesi.

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