Kusanthula & Kuyesa
Analytics, kuwunika, chenjezo ndi zigoli, kuyezetsa kwa a/b, kuyesa zinthu zosiyanasiyana, mayankho, zida, ntchito, njira, ndi njira zabwino zamabizinesi kuchokera kwa olemba Martech Zone.
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Nangumi Katatu: Tsegulani Mphamvu Yanu Shopify Store Data yokhala ndi AI-Driven Attribution and Forecasting
Kuwongolera ndikugwiritsa ntchito bwino deta ndikofunikira kuti mabizinesi a ecommerce achite bwino. Triple Whale, nsanja yaukadaulo ya AI yopangidwira Shopify, imapereka zida zambiri zosinthira ma analytics, mawonekedwe, kugulitsa, kulosera, ndi zina zambiri. Ndi zidziwitso zenizeni zenizeni komanso luso lodzipangira okha, Triple Whale imapatsa mphamvu ma brand kuti apange zisankho zoyendetsedwa ndi data ndikuyendetsa kukula kopindulitsa. Kuchita bizinesi yopambana ya ecommerce kumaphatikizapo kuchita…
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Mndandanda Wathunthu Wamakampeni a Imelo Bizinesi Yanu Iyenera Kuchitidwa Ndi Njira
Kutsatsa maimelo kumachita gawo lofunikira kwambiri pakupeza makasitomala atsopano, kusunga omwe alipo, kulimbikitsa kukhulupirika kwamakasitomala, kukweza mbiri, ndi kugulitsa zinthu kapena ntchito. Nayi mitundu ingapo yamakampeni otsatsa maimelo omwe angathandize bizinesi kukwaniritsa zolinga izi: Kampeni Zopeza: Cholinga cha kampeni yotsatsa ndikukopa makasitomala atsopano. Maimelo awa akufuna kudziwitsa makasitomala anu…
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6 Njira Zabwino Kwambiri Zoonjezera Kubweza Pazachuma (ROI) Pakutsatsa Kwanu Imelo
Mukayang'ana njira yotsatsira yomwe ili ndi phindu lokhazikika komanso lodziwikiratu pazachuma, simuyang'ananso kutsatsa kwa imelo. Kupatula kukhala wokhoza kutha, imakupatsiraninso $42 pa $1 iliyonse yomwe mumagwiritsa ntchito pamakampeni. Izi zikutanthauza kuti ROI yowerengeka ya malonda a imelo ikhoza kufika osachepera 4200%. Mu positi iyi ya blog, tikuthandizani kuti mumvetsetse…
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Optimove: Kuyendetsa Ubale Wosintha Makasitomala Ndi AI
Optimove ndi mtsogoleri wamakampani pamakampani oyang'anira ubale wamakasitomala (CRM), odziwika chifukwa cha kuyimba kwake motsogozedwa ndi AI, kuzindikira kwamakasitomala, komanso njira zamakanema ambiri. Kampaniyo imakondweretsedwa chifukwa chakutha kusintha maulendo amakasitomala pamlingo waukulu ndikuwonetsetsa kulumikizana koyenera komanso kuchitapo kanthu pamakasitomala onse. Optimove idalandira zigoli 12 mu Forrester's Wave for Cross-Channel Campaign…
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Kodi Enterprise Tag Management Ndi Chiyani? Chifukwa Chiyani Muyenera Kukhazikitsa Tag Management?
Mawu omwe anthu amagwiritsa ntchito pamakampani amatha kusokoneza. Ngati mukukamba za kulemba mabulogu, mwina mukutanthauza kusankha mawu ofunikira pankhaniyi kuti muwalembe ndikupangitsa kuti kusaka ndi kupeza. Kuwongolera ma tag ndiukadaulo wosiyana kotheratu ndi yankho. M'malingaliro anga, ndikuganiza kuti sinatchulidwe bwino… koma yakhala…
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Momwe Mungasankhire Bwino Ndi Kusamalira Ndalama Zanu za MarTech
Dziko la MarTech laphulika. Mu 2011, panali mayankho 150 okha a martech. Tsopano pali mayankho opitilira 9,932 omwe amapezeka kwa akatswiri amakampani. Pali mayankho ambiri pano kuposa kale, koma makampani amakumana ndi zovuta ziwiri zokhuza kusankha. Kuyika ndalama mu njira yatsopano ya MarTech sikuli patebulo kwamakampani ambiri. Asankha kale yankho, ndipo awo…
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Kodi Digital Experience Platform (DXP) ndi chiyani?
Pamene tikuyenda mozama mu nthawi ya digito, mpikisano wothamanga ukuwona kusintha kwakukulu. Mabizinesi masiku ano samapikisana potengera mtundu wa malonda kapena ntchito zawo. M'malo mwake, akuyang'ana kwambiri pakubweretsa makasitomala opanda msoko, okonda makonda, komanso okhazikika pamakasitomala a digito. Apa ndi pamene Digital Experience Platforms (DXPs) ayamba kusewera. Kodi Digital Experience Platforms ndi chiyani…
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Momwe Mapulatifomu Othandizira Opanga Amathandizira Ogula Ma Media Kuwongolera Makampeni Otsatsa Mwamakonda Pamakanema Onse
Ndi nsanja zatsopano zotsatsira ngati TikTok, ma retail media network (RMN), kapena nsanja zotsatsira za TV (CTV) zomwe zawonjezeredwa pazophatikizira zotsatsa, ogula atolankhani amakakamizika kupanga ndi kugawa zopanga zambiri zomwe zimagwirizana ndi anthu kuposa kale. Kuphatikiza apo, malamulo olimbikitsa achinsinsi adawasiya opanda njira zenizeni zotsata omvera, monga ma cookie a gulu lachitatu (3p) ndi ma ID am'manja. Izi zikutanthauza…
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Kodi Digital Marketing Strategy ndi chiyani?
Njira yotsatsira digito ndi dongosolo lathunthu lokwaniritsa zolinga ndi zolinga zenizeni zamalonda pogwiritsa ntchito njira zosiyanasiyana zapaintaneti, ma mediums, ndi matekinoloje. Zimaphatikizapo kuzindikira anthu omwe akufuna, kukhazikitsa zolinga zamalonda, ndikugwiritsa ntchito nsanja za digito ndi zida zogwirira ntchito, kutembenuza, kugulitsa, ndi kusunga makasitomala. Njira yotsatsira digito yopangidwa bwino ingathandize mabizinesi kudziwitsa anthu zamtundu wawo, kupanga zotsogola, kukulitsa malonda, ndikusintha…
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Visual Website Optimizer: Wonjezerani Zogulitsa ndi Zosintha Kudzera Kuyesa kwa A/B Ndi Kuyesa
Kuyesa kwa A/B ndi chida chofunikira pazida zamakono zamabizinesi. Imalola makampani kufananiza mitundu iwiri yatsamba latsamba kapena zina za ogwiritsa ntchito kuti adziwe zomwe zikuyenda bwino. Njirayi imaphatikizapo kuwonetsa mitundu iwiri, A ndi B, kwa alendo ofanana nthawi imodzi. Amene amapereka bwino kutembenuka mlingo amapambana. Kuyesa Kwabwino Pomwe ambiri…
