Momwe Mungapangire Chikhalidwe Chotengeka Ndi Zambiri Kuti Mulimbikitse Kampani Yanu

Chaka chatha zidakhudza mafakitale, ndipo mwina mukusowa mpikisano. Ndi ma CMOs ndi ma department azotsatsa akuchira mchaka chomwe mudagwiritsa ntchito ndalama zochepa, komwe mumayika ndalama zanu zotsatsa chaka chino zitha kukuyikani pamsika wanu. Ino ndi nthawi yoti tigwiritse ntchito njira zamakono zoyendetsera deta kuti tidziwe bwino zotsatsa. Osati chipinda chochezera chophatikizika chophatikizika ndi mipando yokhala ndi mitundu yosankhidwa kale yomwe imasemphana (zothetsera mavuto)

Smarketing: Kukhazikitsa Magulu A B2B Ogulitsa & Kutsatsa

Tili ndi zambiri komanso ukadaulo, ulendo wogula wasintha kwambiri. Ogula tsopano amafufuza nthawi yayitali asanalankhulane ndi wochita malonda, zomwe zikutanthauza kuti kutsatsa kumachita gawo lalikulu kuposa kale. Dziwani zambiri zakufunika kwakuti "smarketing" pabizinesi yanu komanso chifukwa chomwe muyenera kugwirizanitsa magulu anu ogulitsa ndi otsatsa. Kodi 'Kukwapula' N'kutani? Smarketing imagwirizanitsa magulu anu ogulitsa ndi magulu otsatsa. Imayang'ana kwambiri pakukonzekera zolinga ndi mishoni

Zida 10 Zowunikira Brand Zomwe Mungayambitse Nazo Kwaulere

Kutsatsa ndi gawo lalikulu lazidziwitso kwakuti nthawi zina kumatha kukhala kopitilira muyeso. Zimamveka ngati mukufunika kuchita zinthu zopanda pake nthawi imodzi: ganizirani njira yanu yotsatsa, konzekerani zomwe zili, yang'anani pa SEO ndi kutsatsa kwapa TV ndi zina zambiri. Mwamwayi, nthawi zonse pamakhala ma martech kuti atithandize. Zida zotsatsa zimatha kuchotsa katundu m'mapewa athu ndikusintha magawo otopetsa kapena osasangalatsa a

Kodi Adilesi Yanga IP Ndi Chiyani? Ndi Momwe Mungachotsere pa Google Analytics

Nthawi zina mumafunikira IP adilesi yanu. Zitsanzo zingapo zikuyimitsanso zina zachitetezo kapena zosefera kuchuluka kwa anthu mu Google Analytics. Dziwani kuti adilesi ya IP yomwe tsamba lawebusayiti limawona si adilesi yanu yamkati ya IP, ndi adilesi ya IP ya netiweki yomwe muli. Zotsatira zake, kusintha ma netiweki opanda zingwe kumatulutsa adilesi yatsopano ya IP. Omwe amapereka ma intaneti sapereka bizinesi kapena nyumba pamalo amodzi

Wopanga URL wa Google Analytics UTM Campaign

Gwiritsani ntchito chida ichi kuti mupange ulalo wanu wa Google Analytics Campaign. Fomuyi imatsimikizira ulalo wanu, imaphatikizaponso lingaliro ngati ili ndi funso mkati mwake, ndikuwonjezera mitundu yonse yoyenera ya UTM: utm_campaign, utm_source, utm_medium, ndi utm_term ndi utm_content. Ngati mukuwerenga izi kudzera pa RSS kapena imelo, dinani patsamba lanu kuti mugwiritse ntchito chida ichi: Momwe Mungasonkhanitsire Ndi Kuwona Zambiri Zamakampani mu Google Analytics Nayi kanema yakukonzekera

Kodi MarTech ndi chiyani? Ukadaulo Wotsatsa: Zakale, Zamtsogolo, ndi Zamtsogolo

Mutha kusangalala ndikamalemba nkhani yokhudza MarTech nditasindikiza zoposa 6,000 zolemba zotsatsa ukadaulo kwazaka zopitilira 16 (kupitirira zaka za buloguyi… ndinali pa blogger m'mbuyomu). Ndikukhulupirira kuti ndikofunikira kusindikiza ndikuthandiza akatswiri azamalonda kuzindikira bwino kuti MarTech inali chiyani, ndi tsogolo la zomwe zidzakhale. Choyamba, ndichachidziwikire, kuti MarTech ndiye chida chofunikira pakutsatsa ndi ukadaulo. Ndaphonya chachikulu

Agorapulse: Bokosi Lanu Losavuta, Losagwirizana La Social Media Management

Zaka zopitilira khumi zapitazo, ku Social Media Marketing World, ndidakumana ndi a Emeric Ernoult - woyambitsa ndi CEO wa Agorapulse. Msika wazida zogwiritsa ntchito Social Media ndiwodzaza. Zowona. Koma Agorapulse imagwiritsa ntchito njira zanema monga mabungwe amafunika kuti akhale ... kachitidwe. Zakhala zovuta kulimbikira kusankha chida choyenera (kapena zida) zosowa zathu. Kwa aliyense (monga ine) kuyesera kuwongolera maakaunti angapo omwe amamenyedwa komanso

Ubale Pakati pa Anthu, Maulendo a Ogula, Ndi Ma Funnel Ogulitsa

Magulu otsatsa ochita bwino kwambiri amagwiritsa ntchito ma personas a ogula, kumvetsetsa maulendo ogula, ndikuwunika bwino malonda awo. Ndikuthandizira kuphunzitsapo zamakampani otsatsa digito ndi ogula omwe ali ndi kampani yapadziko lonse lapansi pakadali pano ndipo wina wapempha kuti afotokozere za atatuwo ndipo ndikuganiza kuti ndi bwino kukambirana. Kutsata Ndani: Munthu Wogula Ndalemba posachedwa pamasamba ogula ndi kufunikira kwake pakuchita kwanu kutsatsa kwa digito. Amathandizira gawo ndikuwunikira