Kukongola ndi Msana: Chifukwa chiyani Apple ndi Microsoft Zonse Zili Zolondola Za Tsogolo
Sindinali nthawi zonse apulo wogwiritsa ntchito. Zaka makumi awiri zapitazo, desiki yanga inali yolamulidwa ndi Microsoft Makina a Windows, mapulogalamu a Office, ndi maseva omwe amayendetsa ntchito yanga. Kenako, pafupifupi zaka makumi awiri zapitazo, ndinasintha. Kuyang'ana kwa Apple pa kuphweka, ufulu wopanga, komanso luso logwiritsa ntchito chipangizo ndi chipangizo chinandichititsa chidwi kwambiri. Lero, ndimadalira zanga MacBook Air, iPhone, iPadndipo Pezani Apple tsiku lililonse. Koma sizikutanthauza kuti ndinasiya Microsoft. M'malo mwake, ndimayikabe ndalama zambiri muukadaulo wa Microsoft - Office 365 kuti pakhale zokolola, Magulu ogwirizana, Visual Studio yachitukuko, ndi Azure yopangira zida zamtambo.
Kukhulupirika kwapawiri kumeneku kwandiphunzitsa phunziro lofunika: kukambirana pakati pa Microsoft ndi Apple sikupikisana; ndi phunziro lofanana bwino. Kampani iliyonse imakhala ndi cholinga chosiyana kwambiri, imalankhula ndi makasitomala amtundu wina, ndipo imapanga nzeru kuchokera kumaziko osiyanasiyana. Komabe onse apeza mbiri yakale ya phindu, kukhulupirika, ndi chikoka. Kumene Microsoft imamanga msana wa bizinesi yamakono, Apple imatanthauzira nkhope yaukadaulo wamunthu. Onse pamodzi, amaimira njira ziwiri zopita kumalo omwewo: kupirira kufunika m'dziko losintha nthawi zonse.
Mafilosofi Awiri Osiyana Amene Anamanga Maufumu
Ngakhale adabadwa kuchokera kukusintha kwapakompyuta komweko, Microsoft ndi Apple zili ndi malingaliro amabizinesi otsutsana. Microsoft idapangidwa kuti ilimbikitse zokolola pamlingo waukulu. Kuchokera ku MS-DOS kupita ku Azure, maziko ake ali popereka zida zomwe zimathandizira bizinesi yamakono. Cholinga chake - "kupereka mphamvu kwa munthu aliyense ndi bungwe lililonse padziko lapansi kuti akwaniritse zambiri" - ndizoposa kutsatsa malonda. Ndilo mfundo yaikulu ya mapangidwe ake: nsanja zotseguka, zowonjezera zomwe zimathandiza ena kumanga pamwamba pawo.
Apple, mosiyana, yakhala ikumanga mosalekeza kuchokera mkati kupita kunja. Cholinga chake, "kubweretsa luso la wogwiritsa ntchito bwino kwambiri kwa makasitomala ake pogwiritsa ntchito zida zamakono, mapulogalamu, ndi mautumiki," akuwonetsa kuyang'ana kosalekeza pakupanga ndi kuphatikiza. Apple imayang'anira chinthu chilichonse cha chilengedwe chake - kuyambira tchipisi mpaka kugulitsa - kuwonetsetsa kuti chilichonse chimagwira ntchito bwino m'chilengedwe chake. Zotsatira zake si nsanja yomwe ena amamangapo, koma zomwe ena amalakalaka kuti zifanane.
DNA ya Microsoft ndi zantchito; Apple ndi maganizo. Microsoft ikufuna kupezeka paliponse, kudziyika yokha mosawoneka mumayendedwe adziko lapansi. Apple imafuna ubale wapamtima, kupanga chiyanjano chamalingaliro kudzera kukongola, kuphweka, ndi chisangalalo.
Makasitomala Abwino ndi Nkhani Yabizinesi Yapakati
Mbiri yabwino yamakasitomala a Microsoft (ICP) ndi mabungwe: bizinesi CIO kuyang'anira zomangamanga zapadziko lonse lapansi, wotsogolera wa IT akufuna chitetezo ndi scalability, mtsogoleri wantchito akutsata bwino komanso kutsatira. Microsoft imagulitsa kukhazikika, kuphatikiza, komanso nthawi yayitali ROI. Mtundu wake wamalayisensi komanso kulembetsa kwamtambo kumapangitsa kuti ikhale yofunika kwambiri ikangotengedwa. Kusamuka kuchoka ku Microsoft sikukhala kosankha mwaukadaulo - ndichuma komanso njira.
ICP ya Apple ndi yaumwini: wopanga, wopanga, wophunzira, kapena wogula watsiku ndi tsiku yemwe amafuna ukadaulo kuti ukhale wokongola komanso wowoneka bwino. Apple simakopa madipatimenti ogula zinthu; zimakopa chidwi. Zachilengedwe zake zimayitanitsa kukhulupirika popangitsa ukadaulo kuti zisawonekere - zida zomwe zimazimiririka kumbuyo kuti wogwiritsa athe kuyang'ana kwambiri mawu, kulumikizana, ndi zokolola.
Makampani onsewa amapeza kukakamira kudzera munjira zosiyanasiyana. Microsoft imakhala yofunikira podzilowetsa mkati mwazogwira ntchito DNA za mabizinesi. Apple imakhala yosasinthika podzilowetsa muzochita zake zamunthu komanso moyo wamalingaliro.
Zatsopano: Zowoneka ndi Zosawoneka
Onse a Apple ndi Microsoft ndi opanga zinthu mosalekeza, koma amawonetsa zatsopano mosiyana. Zatsopano za Apple zimawoneka - ndizomwe mungagwire m'manja mwanu. Kuchokera ku iPod kupita ku iPhone kupita ku MacBook Air, Apple yafotokoza mobwerezabwereza momwe ukadaulo wamunthu uyenera kuwoneka komanso kumva. Kulowa kwake kwaposachedwa kwambiri mu mautumiki-Apple Music, iCloud, TV+, ndipo tsopano Vision Pro-ikuwonetsa momwe kampaniyo ikupitirizira kupanga zokumana nazo zogwirizana ndi zosowa za anthu m'malo mwaukadaulo.
Zatsopano za Microsoft, kumbali ina, nthawi zambiri zimagwira ntchito mobisa. Pansi pa Satya Nadella, kampaniyo idadzifotokozeranso yokha kuchokera kwa wogulitsa mapulogalamu kukhala mtambo ndi AI powerhouse. Azure, Dynamics 365, ndi Microsoft 365 amapanga msana womwe umapatsa mphamvu chilichonse kuyambira mabizinesi ang'onoang'ono kupita kumakampani amitundu yambiri. Kugulitsa kwake munzeru zopangira - makamaka kudzera ku OpenAI ndi Copilot - kwayika Microsoft ngati maziko opangira zatsopano.
Kupambana kwa Apple ndi chikhalidwe; Microsoft ndi infrastructural. Limodzi limatanthauzira momwe timaonera tekinoloje, lina limafotokoza momwe timadalira.
Kutsatsa ndi Mauthenga: Emotion vs. Logic
Njira zotsatsa za Apple ndi Microsoft zikuwonetsa malingaliro awo. Makampeni a Apple nthawi zonse amakhala okhudza mtima komanso ofunitsitsa. Amakondwerera luso lazopangapanga, umwini, komanso kulumikizana kwa anthu kuukadaulo. Kuchokera Ganizani Mosiyana ku Kuwombera pa iPhone, Mauthenga a Apple nthawi zonse amaika anthu, osati malonda, pakati. Simatsatsa mapurosesa kapena zowonera - imagulitsa zotheka.
Kutsatsa kwa Microsoft, mosiyana, kumalankhula zamtengo wapatali komanso kupindula kwapagulu. Kufotokozera kwake kumakhudza kusintha, kupatsa mphamvu, ndi kukula. Makampeni ngati Kutipatsa Mphamvu Zonse onetsani momwe zida za Microsoft zimapititsira patsogolo, osati zokolola zokha. Mauthenga ake amagwirizana ndi mabungwe omwe amafunikira kudalirika komanso zotsatira zoyezeka, osati kudzoza mwaluso.
Izi zati, makampani onsewa asintha. Microsoft yakhala yaumunthu komanso yosangalatsa m'nkhani yake, pomwe Apple yakhala yamphamvu kwambiri, makamaka pakufikira mabizinesi. Apple wa Apple pa Ntchito makampeni amalepheretsa mobisa kusiyana pakati pa ukadaulo ndi kukhulupirika kwamakampani. Onse tsopano amakumana penapake pakati-pomwe malingaliro ndi malingaliro zimakhalira pamodzi.
Zogulitsa ndi Kupita Kumsika: Njira motsutsana ndi Zomwe Zachitika
Microsoft's kupita kumsika (Zithunzi za GTM) chitsanzo ndi masterclass mu mgwirizano. Magulu ake apadziko lonse lapansi ogulitsa, ophatikiza, ndi alangizi amapanga gawo lalikulu logawa zachilengedwe. Njira iyi imalola Microsoft kuyika malonda ake muzamalonda apadziko lonse lapansi. Njira yake yogulitsira mabizinesi ndiyolumikizana komanso yoyendetsedwa ndi makontrakitala, yoyang'ana maubwenzi anthawi yayitali komanso ndalama zomwe zimabwerezedwa.
Apple, mosiyana, ndi juggernaut yolunjika kwa ogula. Malo ake ogulitsa akuthupi ndi a digito ndizochitika mosamalitsa zomwe zimapangidwira kudzutsa malingaliro. Apple Store simalo ogulitsa chabe - ndi mawu amtundu. Mtundu wa Apple umadalira pang'ono pa oyimira pakati komanso zambiri pakumiza mtundu ndi mawu amkamwa (MKAZI) kulimbikitsa.
Microsoft imakula kudzera mumgwirizano; Apple imakula chifukwa cha chilakolako. Microsoft imapambana kukhulupirika kudzera pakufunika; Apple imapambana chifukwa cha chikhumbo.
Phindu Pogwiritsa Ntchito Mphamvu Zosiyanasiyana
Ngakhale kuti amasiyana, makampani onsewa ndi opindulitsa modabwitsa. Ndalama zomwe mabizinesi a Microsoft amapeza nthawi zonse zimatsimikizira kulosera komanso kukhazikika, pomwe zida zamakina apamwamba a Apple ndi ntchito zake zimakhala ndi phindu lapadera kudzera mumphamvu yamitengo yoyendetsedwa ndi mtundu.
Microsoft imachita bwino pokhala wofunikira. Kampani ikangotenga zinthu zake, kaya ndi Windows, Azure, kapena Teams, makinawo amakhala osawoneka akugwira ntchito tsiku ndi tsiku. Apple imakula chifukwa chosatsutsika. Ikupitiliza kulimbikitsa makasitomala kukweza zida, kulembetsa mautumiki, ndikukulitsa kudzipereka kwawo ku chilengedwe.
Kusiyanasiyana kwa kampani iliyonse kumalimbitsa m'malo mochepetsa mtundu wake. Microsoft imachita nawo masewera, cybersecurity, ndi AI imalimbitsa chidziwitso chake ngati chothandizira ukadaulo. Kukula kwa Apple muzovala, mautumiki, ndi zolipira kumalimbitsa chizindikiritso chake ngati mtundu wamoyo komanso chidziwitso. Onse amasintha popanda kudzitaya okha.
Njira Zofananira za Kupirira Kupambana
Apple ndi Microsoft salinso mpikisano mwachikhalidwe. Amakhala mumgwirizano wogwirizana-Microsoft imathandizira machitidwe omwe amathandizira kuti ntchito ikhale yotheka, Apple ikulemeretsa zokumana nazo zomwe zimapangitsa moyo kukhala wosangalatsa. Mgwirizano wawo tsopano ndiwofala kuposa mikangano yawo: Mapulogalamu a Microsoft amayenda bwino pazida za Apple, ndipo mtambo wa Microsoft umathandizira zida za Apple.
Kupambana kwawo kuwiri kumatsimikizira chowonadi chozama pabizinesi yamakono: palibe njira imodzi yokha ya ukulu. Mutha kudzilamulira podziyika nokha kulikonse kapena kudzipanga kukhala ofunikira kudzera kukongola ndi luso.
Ndidasinthiratu ku Apple zaka makumi awiri zapitazo chifukwa zidapangitsa ukadaulo kukhala wamunthu. Koma ndikupitilizabe kuyika ndalama ku Microsoft chifukwa imapangitsa ukadaulo kukhala wamphamvu. Mmodzi amamanga zida zomwe zimathandizira kulenga kwaumunthu; ina imapanga machitidwe omwe amapereka mphamvu zapadziko lonse lapansi. Onse aŵiri akupitirizabe kuchita bwino—osati mwa kupambanitsa wina ndi mnzake, koma mwa kuchita bwino m’mipata yokhayo imene angakhale nayo.
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