"Art of War" Njira Zankhondo Ndiye Njira Yotsatira Yogwirira Msika

Luso la Nkhondo

Mpikisano wamalonda ndiowopsa masiku ano. Ndi osewera akulu ngati Amazon akulamulira e-commerce, makampani ambiri akuyesetsa kuti alimbitse malo awo pamsika. Akuluakulu ogulitsa pamsika pamakampani apamwamba kwambiri azama e-commerce sakhala pambali akungoyembekeza kuti malonda awo atengeka. Akugwiritsa ntchito Luso la Nkhondo njira zankhondo ndi machenjerero okankhira malonda awo patsogolo pa mdani. Tiyeni tikambirane momwe njirayi imagwiritsidwira ntchito kulanda misika…

Ngakhale zopangidwa zazikulu zimakonda kuwononga nthawi yambiri ndi zinthu zambiri m'malo ambiri amgalimoto monga Google, Facebook ndi mawebusayiti ena akuluakulu, omwe angoyamba kumene kulowa m'malo ogulitsira atha kumverera kuti sangakwanitse poyesa kukulitsa gawo lawo pamsika. Njira izi ndizopikisana kwambiri, motero zimakhala zotsika mtengo ngakhale kuchitapo kanthu mwanjira iliyonse yopindulitsa.

Komabe, akafika pamsika ndi gulu lankhondo, atha kuyika ndalama m'mabulogu apadera ndi masamba awebusayiti, nthawi yonseyi akugwiritsa ntchito owalimbikitsa. Njirayi imalola zomwe kale zinali a ang'onoang'ono kampani kuti ikulitse bwino kuzindikira kwa mtundu ndikukulitsa ndalama. Kukula kwakukula ndikudziwitsa mtundu kudzabwereketsa kwa omwe adzafike pamsika, pang'onopang'ono kukulitsa kuthekera kogwiritsa ntchito zopangira zazikulu pamisika yotsatsa komanso yotsatsa.

Ndikofunikira tsopano, kuposa kale lonse, kuyang'ana opikisana nawo. Mpikisano ndiwowopsa komanso umasinthasintha nthawi zonse, makamaka chifukwa cholepheretsa kulowa m'malo ogulitsira pa intaneti ndi ochepa kwambiri. Koma izi zitha kuwonedwa ngati mwayi. Makampani ambiri akuluakulu amtundu wamabokosi samazindikira mpaka kuchedwa kuti underdog yatsopano, yatsopano pamsika yatenga gawo lalikulu pa intaneti. Izi agalu apansi itha kukhala yopanga mpikisano waukulu kwa ma titans amakampani muzaka zochepa.

Kodi izi zinayamba bwanji?

Zoyeserera motsutsana ndi Walmart ndichitsanzo chabwino kwambiri pazomwe magulu ankhondo atha kukhala nazo. M'zaka za m'ma 90, Walmart sanawope kuti Target anali ndi mwayi wochotsa makasitomala kwa iwo. Mapazi a Walmart panthawiyo sakanalola Target kupikisana. Komabe, chandamale chinali chanzeru. Target amadziwa kuti njira yokhayo yopitira patsogolo mumsika wogulitsa mabokosi yayikulu ndiyoti agwiritse ntchito magawo omwe akufuna kuwalamulira. M'kupita kwanthawi, Target idabera ogula ku Walmart poyang'ana kwambiri zandalama ndi mafashoni.

Ndondomeko yankhondo yankhondo idakhala yothandiza kwambiri m'mabungwe ena angapo, monga oyang'anira masitolo otayika omwe adalowa nawo pa intaneti mzaka za m'ma 80 ndi 90. Masitolo ogulitsa poyamba adagulitsa mipando yambiri ndi zamagetsi, koma mtengo wosungira katunduyo m'sitolo unali wokwera, ndipo phindu lomwe adapeza silinali. Chifukwa chake, malo ogulitsa adayamba kuchotsa zamagetsi ndi mipando m'mashelufu, koma adapeza kuti izi zidapangitsa kutsika kwamakasitomala, zomwe pamapeto pake zidatsitsa kutsika kwa malonda. Anthu ochulukirachulukira azindikira mphamvu yogula zinthu pa intaneti, zomwe zimaloleza anthu omwe angofika kumene pamsika kuti apambane malonda ndikuchotsa zomwe kale zinali kampani yotsogola ya e.

Izi zikugwiranso ntchito kutsatsa kwa digito chimodzimodzi.

Tsopano chilichonse chomwe mungafune chikhoza kupezeka pa intaneti. Pomwe ogulitsa ngati Walmart ndi Target akadali ndi gawo lalikulu pamsika, makampani akuwona kuti ndizovuta kwambiri kuposa kale kuti apikisane ndi kugulitsa kwapaintaneti kwa ogulitsa ang'onoang'ono.

Ndani omwe akupha m'gulu?

Kuyang'ana malaya amuna ndi njira yabwino kumvetsetsa momwe ogulitsa masheya akugwiritsira ntchito makampani azama TV kuti agulitse zochulukirapo kuposa masitolo apamwamba kwambiri. Ndikosavuta kuganiza kuti malo ogulitsa ngati Macy's, Nordstrom ndi JCPenney amagulitsa malaya ambiri amuna. Koma, makampani amakono azovala zamamuna ngati Bonobos, Club Monaco ndi UnTUCKit akuthamangira kumsika.

Makampani omwe atchulidwa kale azamisili pamsika, makamaka kudzera m'mabulogu apadera, kuti athe kufikira omvera atsopano, onse ndikupanga mgwirizano pakati pawo ndi atolankhani, koma makampani azama media ambiri. Mwachitsanzo, UnTUCKit pakadali pano ndi kampani yokhayo ya malaya amuna yomwe imagwiritsa ntchito Barstool Sports, kampani yofalitsa nkhani yomwe yabweretsa anthu opitilira 6 miliyoni patsamba lawebusayiti m'miyezi 12 yapitayi yokha.

Malaya a amuna siwo gulu lokhalo lomwe njira iyi imagwirira ntchito. Mukayang'ana zovala zamkati zazimayi, mutha kuwona zofananazo zikupezeka pamene makampani atsopano amalowa mumsika ndikupikisana motsutsana ndi Nordstrom ndi Macy, omwe amagulitsa kwambiri zovala zamkati zazimayi. Thirdlove, Yandy, ndi WarLively asokoneza anthu opitilira 50 miliyoni kuchoka kuzotsogola kutsogoloku ndikuchita bwino pa Facebook. Nordstrom idapeza kuti kuchuluka kwamagalimoto awo kwatsika LachitatuLove itayamba kugwiritsa ntchito Cupofjo ngati gwero lamphamvu lamagalimoto.

Mfundo yayikulu apa ndikuti olowa atsopano sikuti amangopikisana, akupambana pogwiritsa ntchito magwero amisewu, ndikuyang'ana njira zowunikira molunjika m'malo omwe osewera achikhalidwe samasamala kupita, kapena akuchedwa kutero sonkhanitsani zofunikira.

Kodi mabokosi akulu adzatha?

Tsopano popeza vutoli ladziwika, malo ogulitsa amayenera kuteteza bizinesi yawo poteteza madera atatu akulu: malire, kuchuluka kwa anthu ndi mtundu / ubale.

  1. Malire- Osangoganiza kuti ogulitsa bokosi lalikulu ndiye gwero lanu lokhalo lampikisano. Mvetsetsani magulu omwe sitolo yanu imayang'anira ndikuwasunga.
  2. Magalimoto- Dziwani komwe kuchuluka kwa anthu obwera kutsamba lanu akuchokera komanso momwe kuchuluka kwa anthu akusinthira kukhala kasitomala. Kuti muchite izi, gwiritsani ntchito zida zomwe zingakuthandizeni perekani zomwe zingachitike kuti mugwire bwino magalimoto kukweza magwero apamwamba otumizira anthu pamsewu.
  3. Mtundu / Kudziwitsa- Makasitomala akusintha ndipo muyenera kusintha nawo. Ndikofunikira kwambiri kuti mukhale ndi mbiri yabwino ndi makasitomala. Makampani nthawi zambiri amapeza kuti zatsopano zimachitika mukamvetsetsa zomwe makasitomala akuyembekezera komanso momwe makampani anu amakwaniritsira chiyembekezo chimenecho. Kusunga makasitomala anu ndikofunikira kuti musunge msika.

Kukhala ndi chidziwitso chathunthu cha omwe akupikisana nawo akuchulukirachulukira. Ndikofunikira kuti mupitilize kuchita nawo mpikisano mwakhama kuti muzindikire zomwe zikupezeka pamsika wanu. Kuti apambane mu 2018, malonda adzafunika kuyang'ana kwa omwe makasitomala awo ndi omwe angawagwiritse ntchito, onse pogwiritsa ntchito njira yankhondo.

About Chidumule:

KufunikaJump imathandizira makampani kukonza malonda awo pa intaneti ndi cholinga komanso kulongosola kosayerekezeka. Pulatifomu ya kampani yomwe yapambana mphotho ya Traffic Cloud ™ imagwiritsa ntchito malingaliro ovuta a masamu (nzeru zopangira) kuti awunikire zachilengedwe zodalirika za kasitomala. Pulatifomuyo imapereka mapulani oyendetsera ntchito zakomwe, ndi liti komanso ndalama ziti zogulitsira ndalama kuti muziyendetsa magalimoto oyenerera mumadongosolo, zomwe zimapangitsa makasitomala atsopano kuchokera kwa omwe akupikisana nawo mwachindunji.

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