Artificial Intelligence (AI) Ndi Revolution Yotsatsa Kwama digito

Artificial Intelligence (AI) ndi Kutsatsa Kwama digito

Kutsatsa kwapa digito ndiye chimake cha chilichonse bizinesi yazachuma. Amagwiritsidwa ntchito kubweretsa malonda, kuwonjezera kuzindikira kwa mtundu, ndikufikira makasitomala atsopano. 

Komabe, msika wamasiku ano wakhuta, ndipo mabizinesi ama ecommerce akuyenera kugwira ntchito molimbika kuti athe kupambana mpikisano. Osangokhala izi-akuyeneranso kutsatira njira zamakono zamakono ndikugwiritsa ntchito njira zotsatsa moyenera. 

Chimodzi mwazinthu zamakono zomwe zingasinthe kutsatsa kwadijito ndi nzeru zochita kupanga (AI). Tiyeni tiwone momwe.  

Nkhani Zazikulu Ndi Njira Zotsatsira Masiku Ano 

Pakadali pano, kutsatsa kwa digito kumawoneka kosavuta. Mabizinesi a ecommerce atha kulembetsa otsatsa kapena kupanga gulu lomwe lidzayang'anire malo ochezera a pa Intaneti, kuthana ndi zotsatsa zolipira, kulemba anthu olimbikitsa, komanso kuthana ndi kukwezedwa kwina. Komabe, pali zovuta zingapo zomwe zikuchitika kuti malo ogulitsa ecommerce akuvutika nawo. 

  • Mabizinesi Amasowa Njira Yogulira Makasitomala - Kukhala wokonda makasitomala kuyenera kukhala cholinga cha bizinesi iliyonse. Komabe, eni mabizinesi ambiri amapereka lingaliro ili ndikukhalabe odzidalira, ROI yawo, ndi malonda awo. Zotsatira zake, kusinthidwa kwamakasitomala kumakhalabe kosamveka, ndipo makampani nthawi zambiri amasankha kuthana nawo pambuyo pake. Tsoka ilo, uku ndikulakwitsa kwakukulu. M'masiku ano, makasitomala amadziwa kuchuluka kwa zomwe akuyenera ndipo sakonda kutengedwa ngati mabanki a nkhumba. Popanda njira yokhudzana ndi kasitomala, mabizinesi amasowa mwayi wopanga makasitomala odalirika ndikupeza mpikisano wopikisana nawo.
  • Pali Mavuto Akuluakulu - Eni ake ogulitsa ma ecommerce amadziwa momwe kusonkhanitsira deta yokhudzana ndi makasitomala ndikofunikira pazochita zamalonda zotsatsa. Kusonkhanitsa deta yamakasitomala kumathandizanso kuti makasitomala azitha kudziwa zambiri ndipo ayenera kuwonjezera ndalama. Tsoka ilo, mabizinesi nthawi zambiri amakumana ndi zovuta zazikulu zosanthula deta. Izi zimawapangitsa kuphonya chidziwitso chofunikira chomwe chingawathandize kuwongolera kutsatsa kwamakhalidwe.

M'mawu a mlangizi waku America komanso wolemba Geoffrey Moore:

Popanda chidziwitso chachikulu, makampani ndi akhungu komanso ogontha, akuyenda pa intaneti ngati nswala pamsewu waukulu.

Geoffrey Moore, Kutsatsa ndi Kugulitsa Zida Zosokoneza kwa Makasitomala Ambiri

  • Nkhani Zachilengedwe Zili Zenizeni - Chowonadi ndichakuti palibe kutsatsa kwa digito kopanda zomwe zili. Zomwe zili ndizofunikira pakukweza kuzindikira kwa mtundu, kukulitsa masanjidwe, ndikupanga chidwi. Zomwe zimakonda kugwiritsidwa ntchito kutsatsa kwama digito zimaphatikizira zolemba pamabuku, zolemba, zosintha pagulu, ma tweets, makanema, ziwonetsero, ndi ma ebook. Komabe, nthawi zina mabizinesi samadziwa zomwe zingabweretse phindu lalikulu. Amalimbana ndi kusanthula zomwe omvera akufuna kuchita pazomwe amagawana ndipo atha kuyesera kuzilemba zonse m'malo mongokhalira kuyang'ana zomwe zikuyenda bwino. 
  • Malonda Olipidwa Sakhala Olunjika Nthawi Zonse - Eni ake ogulitsa sitolo nthawi zambiri amakhulupirira kuti popeza ali ndi sitolo kale, anthu amabwera, koma nthawi zambiri kudzera kutsatsa kolipira. Chifukwa chake, amaganiza kuti zotsatsa zolipira ndi njira yabwino yokopa makasitomala mwachangu. Komabe, otsatsa nthawi zonse ayenera kuganizira njira zatsopano zokuthandizira kutsatsa ngati akufuna kuchita izi bwino. China choyenera kuganizira ndi tsamba lokhazikika. Pazotsatira zabwino zotsatsa, masamba ofikira ayenera kupangidwa moyenera ndikugwira ntchito pazida zonse. Komabe, mabizinesi ambiri amasankha kugwiritsa ntchito tsamba lofikira ngati tsamba lofikira, koma si yankho labwino nthawi zonse. 
  • Kutsatsa Kwamauthenga Osauka - Njira imodzi yabwino yotsatsira malonda ikuphatikizapo kutsatsa maimelo. Ndicho, mabizinesi apa ecommerce amatha kulumikizana ndi kasitomala mwachindunji ndikukhala ndi chiwonetsero chokwera kwambiri. Maimelo amathandizanso kulumikizana ndi otsogolera ndipo atha kugwiritsidwa ntchito kwa makasitomala amtsogolo, apano, komanso akale. 

Tsoka ilo, nthawi zambiri kutsegula maimelo nthawi zina kumakhala kotsika kwambiri. Zochulukirapo kotero kuti pafupifupi kutsegulira kwamalonda pafupifupi 13%. Zomwezo zimaperekanso pamitengo yolumikizira. Maimelo a CTR apakati pa mafakitale onse ndi 2.65%, omwe amakhudza kwambiri malonda. 

StartupBonsai, Maimelo Otsatsa Imelo

  • Njira Zabwino Kwambiri Ndi AI Solutions - Mwamwayi, ukadaulo wamakono ungagwiritsidwe ntchito kutsatsa kwa digito kuti muthe pafupifupi zonse zomwe zanenedwa pamwambapa. AI ndi kuphunzira pamakina zitha kugwiritsidwa ntchito m'njira zingapo kukonza makonda, kukhathamiritsa, ndikupanga zinthu. Umu ndi momwe. 
  • AI Yokometsera Bwino - Mabizinesi a ecommerce omwe amasunga zochitika zaposachedwa amadziwa kuti AI itha kugwiritsidwa ntchito kukonza makonda makasitomala akangofika patsamba lino. Sikuti ogwiritsa ntchito onse ndi ofanana, ndipo ndi AI, zopangidwa zimatha kuchita izi: 
    • Onetsani zokonda zanu pazida zonse
    • Perekani malonda kapena ntchito potengera malo 
    • Perekani malingaliro kutengera kusaka kwam'mbuyomu ndi mawu osakira
    • Sinthani zomwe zili patsamba lanu kutengera mlendo 
    • Gwiritsani ntchito AI pakuwunika kwamalingaliro 

Chitsanzo chabwino cha kusinthana kwa ecommerce ndi Makonda a Amazon, yomwe imalola opanga kupanga mapulogalamu pogwiritsa ntchito makina ophunzirira makina monga Amazon. 

  • Zida Zapamwamba Zakuwunika Kwakukulu - Pofuna kupanga njira yotengera makasitomala, mabizinesi amayenera kugwira ntchito yosonkhanitsa, kusanthula, ndi kusefa zidziwitso za makasitomala. Ndi AI, kusonkhanitsa deta ndi kusanthula kumatha kukhala kosavuta. Mwachitsanzo, chida choyenera cha AI chitha kudziwa mtundu wa zinthu zomwe zagulidwa kwambiri, masamba ati omwe amawoneka kwambiri, komanso ofanana. AI imatha kutsata ulendo wonse wamakasitomala ndikupereka yankho loyenera pakusintha malonda. Mwachitsanzo, ndi Google Analytics, otsatsa amatha kuwona momwe makasitomala amakhalira patsamba lanu. 
  • Masamba A AI Paintaneti Opanga Zinthu - AI imatha kuthetsa zovuta ziwiri zomwe zimafotokozedwa kwambiri-kufulumizitsa kapangidwe kazinthu ndikusanthula zomwe makasitomala akuchita pazomwe zalembedwazo. Pankhani yopanga zinthu, pali zida zambiri za AI zomwe zikupezeka pa intaneti kuti zithandizire otsatsa kuti azitha kujambulitsa zithunzi zapa social media, mitu yazolemba, kapena ngakhale kulembera blog kapena kupanga kanema wotsatsira. Kumbali inayi, pulogalamu yoyendetsedwa ndi AI itha kuthandiza otsatsa kusanthula zambiri kuposa kuchuluka kwa anthu. Ikhoza kuwunika momwe makasitomala amagwirira ntchito komanso zachitukuko. Ena zitsanzo zikuphatikiza Mphukira Yachikhalidwe, Cortex, Linkfluence Radarly, ndi zina zotero. 
  • AI Itha Kuchepetsa Kutsatsa Kwapaintaneti - Pakadali pano, Facebook ndi mapulatifomu ena ambiri amapereka zida za AI zothandiza otsatsa malonda kutsatsa malonda awo mosavuta. Izi zikutanthauza kuti zotsatsa sizidzawonongeka. Kumbali imodzi, amalonda ali ndi mwayi wopeza mitundu yonse yazidziwitso zomwe zimapangitsa kutsatsira kutsatsa kukhala kosavuta. Mbali inayi, Facebook imagwiritsa ntchito AI kuti apereke zotsatsazo kwa omvera. Kuphatikiza apo, tsamba lofikira limagwira mbali yofunika kupatula zotsatsa. Kupanga tsamba lofikira labwino kwambiri kungapangitse kusiyana kwakukulu. AI itha kuthandizira ndi zinthu ziwiri zofunika kwambiri patsamba lofikira -makonda anu ndi kapangidwe
  • AI ya Kukhathamiritsa kwa Imelo - Popeza kutsatsa maimelo ndikofunikira pamabizinesi apaintaneti, AI imatha kukonza momwe maimelo amapangidwira. Zowonjezera, AI itha kugwiritsidwa ntchito kutumiza maimelo abwino ndikuwonjezera ndalama kwinaku zili zotsika mtengo. Pakadali pano, zida zoyendetsedwa ndi AI zitha: 
    • Lembani mizere ya imelo
    • Tumizani maimelo mwakukonda kwanu
    • Sinthani makampeni amaimelo 
    • konza imelo kutumiza nthawi
    • Konzani mndandanda wamaimelo 
    • Pangani makalata

Kukhathamiritsa uku kumatha kuwonjezera mitengo yotsegulira ndikudina ndikubweretsa kugulitsa zambiri. Kuphatikiza apo, ma chatbots a AI atha kugwiritsidwa ntchito potumizira mameseji mapulogalamu, kuthandizira makampeni amaimelo, ndikupereka chidziwitso chomaliza mwakukonda kwanu.

Kutsatsa kwapa digito ndi gawo lofunikira pakuchita bwino kwa bizinesi iliyonse. Komabe, malo ogulitsa ecommerce amakhala ndi mpikisano wambiri woti amenye, ndipo panjira imeneyi, otsatsa amakumana ndi zovuta zingapo. Mwachitsanzo, kupanga zinthu zitha kukhala zotopetsa, ndipo kuthana ndi chidziwitso chachikulu zitha kuwoneka zosatheka. 

Mwamwayi, lero, zida zambiri zoyendetsedwa ndi AI kunja uko zimathandizira otsatsa kuti azitha kuyendetsa bwino ntchito zawo ndipo mabizinesi amapanga ndalama. Kuchokera pa maimelo opititsa patsogolo mpaka kutsatsa kosavuta pa intaneti, AI ili ndi mphamvu yosintha momwe kutsatsa kwama digito kumachitikira. Chofunika kwambiri ndikuti ndikungodina pang'ono. 

Kuwulura: Martech Zone ali ndi cholumikizira ku Amazon pankhaniyi.

Mukuganiza chiyani?

Tsambali likugwiritsa ntchito Akismet kuchepetsa spam. Phunzirani momwe deta yanu ikufotokozera.