Kuwopsa sikusamala, Ndi Nkhani

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Tidakhala ndi zokambirana zabwino ndi a Mark Schaefer pa podcast yathu yokhudza zomwe adalemba, Momwe fizikiki ya media media ikupha njira yanu yotsatsa. Mark amapereka umboni kuti kampani iliyonse iyenera kuti ikugwira ntchito popereka zinthu zochititsa chidwi, zochuluka zamtengo wapatali ndikupereka zomwe zili komwe omvera ali.

Mverani kufunsa kwathu kwa Mark Schaefer

Anthu ena amatcha izi zokhwasula-khwasula ndi zida zina. Pali kuphulika kwa izi chifukwa cha owonera monga Pinterest, Instagram ndi Vine. Popeza kukula kwa zinthu zosavuta kugaya, nthano yomwe ikufalikira pakutsatsa konse ndi pa intaneti ndikuti chidwi cha ogula chikuchepa. Zochita zambiri, zosokoneza, imelo, foni, mapulogalamu ... zonsezi ziyenera kuti zikuwononga ntchito zomwe zachitika.

Ndikuyitana BS.

Osati BS pamaulangizi a Mark, omwe ndikukhulupirira kuti alipo. Ndikuyitanitsa BS kuti chidwi chazamalonda wamba kapena ogula chikuchepa. Ndikukhulupirira kuti chidwi ndi chidwi chake ndi chachikulu kuposa kale lonse. Ndikukhulupirira kuti ogula akugwiritsa ntchito posaka, zoulutsira mawu ndi zida kuti azitha kugwiritsa ntchito zidziwitso zambiri kuposa kale. Zaka makumi awiri zapitazo, tinalibe mwayi wopeza ndikufufuza mosamala zomwe tikugulanso m'manja mwathu. Tidayenera kudalira akatswiri ogulitsa ndi zotsatsa zokha. Zogula ndi zisankho zidapangidwa mothandizana ndi kugwirana chanza ndipo nthawi zina zochepa.

M'masiku olowa pa intaneti, amatchedwa mseu wapamwamba kwambiri. Chifukwa chake chinali chophweka… zambiri zopezeka mkati mwa milliseconds. Kwa otsatsa, izi zakhala zofunikira kwambiri. Sabata yatha, ndinayenera kupeza njira yatsopano yoyendetsera malonda a blog yanga yomaliza itasiya zina zofunika. Patatha mphindi zochepa, ndinali ndi mndandanda wokwanira wamapulatifomu. Pambuyo pa maola ochepa, ndinatha kufufuza kuti ndi ati omwe anali ndi zomwe ndimafunikira. Ndipo m'masiku ochepa, ndinali nditamuyesa aliyense. Zotsatira zake ndikuti ndidapeza nsanja yokhala ndi zonse zomwe ndimafunikira osalankhula ndi aliyense kapena kusaina mgwirizano uliwonse.

Palibe ntchito ina yomwe ndinali nayo panthawiyi. Sindinali pa Facebook ndi Twitter. Sindimayankha mafoni. Kutalika kwakanthawi? Osati mwayi. Izi zati, masamba ambiri omwe ndidayendera adanditaya. Zolemba zosavomerezeka, makanema omasulira mwachidwi, njira zolembera zovuta, kulibe manambala olumikizirana nawo ... zonsezi zidandilepheretsa kuthana ndi zomwe ndimafunikira kuti ndipange chisankho changa.

schumacher kuphweka

Otsatsa ena amagwiritsa ntchito mwachinyengo malingaliro ndi zochitika zina kuti awapindulire. Kafukufuku wamba, mwachitsanzo, amaloza kwa kasitomala yemwe amakhala ndi zotsatira zabwino kwambiri ndi malonda kapena ntchito yomwe yagulitsidwa, amanyalanyaza zina zomwe zimapangitsa, ndipo samatchulanso za makasitomala omwe adakumana ndi zoyipa. Zotsatira zake ndikuti wogula kapena bizinesi yomwe ikupanga chisankho chotsalira imasiyidwa kuti iunikire zambiri ndikuwona ngati ili lingaliro labwino kugula.

Owerenga amasiyidwa kuti apange nkhani zawo pazomwe mwapereka. Izi zitha kubweretsa ziyembekezo zosowa ndipo zitha kupanga mayendedwe omwe sioyenera bungwe lanu.

Chinsinsi cha upangiri wa Mark apa ndi kupereka zodabwitsazi ndikusunga zomwe zili pomwe ndikupangitsa kuti idyeke kwambiri. Pamapeto pake, iyi ndi ntchito ya wopanga zazikulu kwambiri. Ma infographics ochulukirapo amangokhala ziwerengero zingapo zomenyedwa bwino. Koma infographics yabwino kwambiri imapanga zonse nkhani kuti zithunzi ndi ziwerengero zothandizidwa.

Twitter motsutsana ndi mabulogu

Ambiri angafune mukhulupirire kuti uwu ndi kusiyana pakati pa Twitter ndi kulemba mabulogu… kuti Twitter ndi ya ogwiritsa ntchito chidwi-ndikuti mabulogu amapereka zomwe tikufuna. Ndinganene kuti Twitter ndiyofunika kwambiri chifukwa cha momwe imapangidwira. Kampani iliyonse, wosuta, mutu, zosintha kapena hashtag, Twitter imapereka zokambirana ndi maulalo moyenera kuti akupatseni zomwe mukufuna. Mapulogalamu monga Vine ndi Instagram satha kulumikizana ndi nkhani zakuya - koma ndikukhulupirira kuti zibwera (makamaka akapempha zotsatsa).

Osakhala ndi chidwi ndi chidwi cha owerenga. Onetsetsani kuti mukupereka phindu lalikulu kwambiri ndikukhala ndi zocheperako komanso kuchepetsedwa munjira zofalitsa bwino kwambiri, zogwira mtima, komanso zotheka.

2 Comments

  1. 1

    Tiyenera kuwonetsetsa kuti zomwe tikufikira zidzafika kwa omvera athu pogwiritsa ntchito zosiyana
    Koma tiyenera kukumbukiranso kuti kukhala ndi zinthu zabwino ndizofunikira kwambiri pakulimbikitsa kampeni yathu.

  2. 2

    Sindingagwirizane zambiri. M'malo mwake, ndimakhala ndikukambirana lero ndi winawake. Adati "onani momwe alembera a Godin" zomwe ndidawayankha ndikuti, "zili ngati kunena kuti 'tawonani momwe Harvard amapezera ndalama.'”

    Zonsezi ndizogulitsa kunja. Zinthu zolimba, zopatsa chidwi, komanso zochititsa chidwi ZIDZAKHALA chidwi cha anthu.

    Mwapezekanso. Zikomo chifukwa cha izi. Wokonda wamkulu wa Schaefer (kuyambira pomwe adatumiza apa-http: //www.businessesgrow.com/2013/04/16/three-dazzling-examples-that-turned-online-influence-into-offline-result/)

    komanso, ndikudikirira podcast ... umboni wambiri wonena za inu!

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