Chifukwa Chake Audio Yakunja Kwanyumba (AOOH) Itha Kuthandizira Kusintha Kwa Ma cookie a Gulu Lachitatu

Kutsatsa Kwapanyumba Kwako ndi Ma Cookieless Tsogolo

Takhala tikudziwa kwakanthawi kuti botolo la cookie la gulu lachitatu silikhala lodzaza kwa nthawi yayitali. Ma code ang'onoang'ono omwe amakhala m'masamba athu ali ndi mphamvu zonyamula zidziwitso zambiri zamunthu. Amathandizira otsatsa kuti azitsata zomwe anthu amachita pa intaneti ndikumvetsetsa bwino zamakasitomala omwe alipo komanso omwe angakhale nawo omwe amayendera mawebusayiti amtundu. Amathandizanso otsatsa - komanso ogwiritsa ntchito intaneti - moyenera komanso moyenera kuyang'anira media.

Ndiye vuto ndi chiyani? Lingaliro lomwe lidayambitsa ma cookie a chipani chachitatu linali lomveka, koma chifukwa cha nkhawa zachinsinsi, ndi nthawi yosintha zomwe zimateteza chidziwitso cha ogula. Ku US, makeke amakhalabe otuluka m'malo molowa. Chifukwa ma cookie amasonkhanitsa zomwe akusaka, eni webusayiti amathanso kugulitsa zomwe zasonkhanitsidwa kwa anthu ena, monga otsatsa. Anthu ena osakhulupirika omwe agula (kapena kuba) ma cookie a data amatha kugwiritsa ntchito chidziwitsocho mwachisawawa kupanga ziwawa zina zapaintaneti.

Otsatsa ayamba kale kuganiza za momwe zotsatsa za digito zingasinthire mtsuko wa cookie ukatha. Kodi otsatsa amatsata bwanji machitidwe? Kodi adzapereka bwanji zotsatsa zoyenera kwa omwe akufuna? Ndi Audio Kunja Kwanyumba (AOOH), amalonda amagwiritsa ntchito chidziwitso kuti awone mtengo kapena ROI ya njira zomwe zimagwirizanitsa malonda ndi makasitomala omwe angakhale nawo.

Mwamwayi, pali njira zingapo zotsatsira zotsika mtengo zomwe zimagwiritsidwa ntchito masiku ano zomwe zitha kukhala zofunikira m'dziko la post-cookie. Makampani ogulitsa akuwunikabe momwe tsogolo lopanda cookie lodalira zotsatsa zomwe mukufuna liziwoneka. Tidzakhalabe ndi makeke opangidwa ndi omwe adalandirapo kuti atole ma analytics a eni webusayiti. Ma Brand amatha kutengera kutsatsa kotengera momwe zinthu ziliri, kuyang'ana kwambiri makonda, komanso omvera omwe akufuna kutengera malo ndi nthawi. 

Ma cookie a chipani choyamba si njira yokhayo yothetsera kusonkhanitsa ndi kupanga zidziwitso zamakasitomala kuti mupange kampeni yotsatsa yomwe mukufuna. Otsatsa ndi ma brand amagwiritsa ntchito njira ina yabwino: Audio Kunja Kwanyumba.

Kusintha Kwamakonda Popanda Zinsinsi

Lingaliro latsopano lophatikizira zotsatsa zomvera m'masitolo, AOOH imaphatikiza zochitika zamalo ogulitsira ndi zinthu zotsatsa zomvera. Pophatikizira zotsatsazi pamsika wamapulogalamu a AOOH, otsatsa amatha kumveketsa mawu apansi ngati kugula, zogulitsa, coupon kufikira makasitomala kumapeto kwa ulendo wogula. 

Makampani akugwiritsa ntchito AOOH kuti azitha kudziwa bwino makasitomala m'sitolo, kuwulutsa zotsatsa zamapulogalamu mwachindunji kwa ogula omwe ali pachiwopsezo, zomwe zimalimbikitsa zosankha zogula pomwe mukugula. 

Kuphatikiza AOOH monga malo ndi kukwezedwa mkati mwa kusakanizikana kwamalonda kumapereka mwayi wabwino wochepetsera kusintha kwa ma cookie a chipani chachitatu, makamaka popeza makonda ndi deta zikukhalabe chinsinsi pakuchita bwino kwa kampeni chaka chamawa. Ma Brand ndi madipatimenti awo akuyenera kuganiza kunja kwa bokosi ndikugwiritsa ntchito njira yomwe amayang'ana kwambiri kuti apereke zokumana nazo zapadera kwa ogula. 

Ukadaulo wa AOOH sufuna zambiri zamunthu kuti ugwire ntchito bwino. Imathandizira kutsatsa kwanthawi zonse komanso mayankho amapulogalamu - ndipo m'malo mongopeza data ya ogula, imayang'ana kwambiri zomwe makasitomala apeza m'sitolo.

Sing'anga ya AOOH imafika kwa aliyense amene amagula malo a njerwa ndi matope. Zopangidwira kuti zizingogwiritsidwa ntchito mosasamala, sizinapangidwe kuti zikhale njira imodzi-m'modzi. Simuyenera kudandaula za creepiness factor kupezeka ndi makeke a chipani chachitatu chifukwa AOOH ndi malo, osati mwachindunji chipangizo. Chiwerengero cha ogula ndi machitidwe sizichokera kuzinthu zaumwini. Imalola otsatsa kuti azitha kuyang'anira ndikupereka zokumana nazo zawo m'sitolo kwinaku akutsatira malamulo achinsinsi.

Kuchokera pamadongosolo, AOOH imakhala yoyaka nthawi zonse. Ngakhale ikudalira Demand-Side Platforms (Zithunzi za DSP) kulunjika kwa anthu, AOOH imathetsa dziko lopanda cookie lomwe posachedwapa lidzakhala lolunjika pa malo ndi zogulitsa pashelufu. Ino ndi nthawi yabwino yoti AOOH iwonjezere kupezeka kwake pamapulogalamu komanso kuti ogula atengere mwayi ndi chilengedwe chomwe tikukhala. 

AOOH Imapatsa Otsatsa Ubwino

M'dziko la cookie la chipani chachitatu, malonda omwe amagwiritsa ntchito AOOH adzapeza mwayi. Pomwe deta ya chipani chachitatu amachita imapanga zidziwitso zambiri zamakhalidwe a ogula, zimatero potsata mbiri yonse yakusakatula kwa ogwiritsa ntchito intaneti. Monga zidziwitso za chipani choyamba, zomwe zimangosonkhanitsa zambiri zomanga ubale, AOOH imapereka mwayi wabwino kwambiri wokulitsa kukhulupirika kwa mtundu ndi kukhulupirirana kwa ogula.

Ma cookie a chipani chachitatu adapangidwa ngati chida chothandizira otsatsa kuti amvetsetse makasitomala awo, kusonkhanitsa zidziwitso kuchokera pazomwe zasonkhanitsidwa kuti apereke zotsatsa zapaintaneti zomwe zimatsata makonda anu. Kusayang'anira nthawi zonse komanso kuchuluka kwazinthu zomwe zasonkhanitsidwa zimawonjezera kukhumudwa kwa ogula ndi kuchuluka kwa zidziwitso zamunthu zomwe zingasonkhanitse popanda chilolezo chawo. 

AOOH ikadali yokonda makonda anu koma sichita chinyengo. Chifukwa ndi yankho lotengera malo, AOOH imapereka mwayi wapadera wowonjezera mauthenga ena ogwirizana ndi makonda anu monga zotsatsa zam'manja kapena chizindikiro chapadziko lonse lapansi. Imalumikizana mosasunthika m'malo amakasitomala - ndipo ili bwino kuti ikhale ndi gawo lotsogola pamakampeni otsatsa achaka chamawa.

Pamene tikulowa mu 2022, kutsatsa kwamapulogalamu kukupitilira kuphunzira ndikusintha. Mliriwu udakulitsa bajeti zamapulogalamu, ndipo kufunikira kosinthika kupitilira kulimbikitsa chiwonjezekocho. Pamenepo…

Bajeti yapakati ya 2022 ya $ 100 biliyoni ipangitsa kuti ogula azigula zinthu zofunika m'sitolo ziwonjezeke. 

Zotsatsa Pamapulogalamu, Ziwerengero, & Nkhani

COVID-19 idathandizira kulimbikitsa kukula kwamawu, onse ndi nyimbo zotsatsira komanso ma podcasts. Mu 2022, tikukopa ogula ndi mauthenga opanga komanso ogwirizana ndi malo ogulitsira kudzera mu AOOH. Yakwana nthawi yoti tilalikire za phindu la AOOH ndikuphunzitsa otsatsa ndi otsatsa za momwe imakhudzira kugulitsa kwazinthu.

Werengani za Vibenomics Lumikizanani ndi Vibenomics