AudioMob: Limbikitsani Kugulitsa Chaka Chatsopano Ndi Kutsatsa Kwa Audio

Kutsatsa Kwama Audio

Zotsatsa zamagetsi zimapereka njira yothandiza, yolunjika kwambiri, komanso yotetezedwa pamalonda kuti achepetse phokoso ndikupititsa patsogolo malonda awo mu Chaka Chatsopano. Kukula kwa kutsatsa kwamawu ndi kwatsopano m'makampani kunja kwa wailesi koma ndikupanga phokoso lalikulu. Mwa mkokomo, kutsatsa kwamawu m'masewera am'manja ndikudzipangira nsanja yawoyawo; Kusokoneza malonda ndikukula mofulumira, malonda akuwona malo apamwamba otsatsa malonda mumasewera apafoni. Ndipo anthu akutembenukira kumasewera apafoni, kufunafuna njira zatsopano zodzitopetsa. 

AudioMob ndiye woyambitsa mtundu watsopanowu: Woyambitsa wotsatsa wotsatsa wa Google for Startups pamasewera apafoni. Mitundu yawo yotsatsa ndiyotetezeka kwathunthu komanso imiza, ndipo kuthekera kwamakampani kukhala olimba mtima komanso opanga mwaluso kuti athe kufikira omvera ambiri. 

Malo otsatsa amakhala otanganidwa kuposa kale nthawi yonseyi, ndipo malo ogulitsira ambiri atatsekedwa chifukwa chotseka malo omenyera nkhondo pa intaneti azikhala opikisana kuposa kale. Chifukwa chake, ma brand akuyenera kukhala ochenjera kwambiri pomwe malonda awo amathera chaka chino kuti athe kupeza bwino ndikwaniritsa zomwe akufuna; zotsatsa zamagetsi zimapereka galimoto yabwino kwambiri kuti ichite izi.

Ogwiritsa Ntchito Amafuna Zabwino Zotsatsa

2020 yakhala chaka chosafanana ndi china chilichonse, ndipo ndimakhala ndi nthawi yochuluka kunyumba, zotsatsa zachikale zakhala zikupitilira malo atolankhani. Lockdown yadzetsa chisangalalo padziko lapansi, ndikugwira ntchito kunyumba, kumadya kunyumba ndikusewera kunyumba zomwe zimawonedwa ngati zachilendo.

Zogula Chaka Chatsopano chaka chino ziziwoneka mosiyana: kutuluka pakhomo ndikulimbana ndi malonda omaliza onse azikhala ofanana. Pokhala ndi malo ogulitsira ambiri otsekedwa ndi anthu, malonda akutengedwa pa intaneti, ndipo ogulitsa akhoza kukhala osamala za nyengo yowuma. Ndi pafupifupi Khrisimasi yogwiritsa ntchito 2020 akuyembekezeka kutsika 7% poyerekeza ndi chaka chatha, ndi $ 1.5billion yayikulu, makampeni otsatsa malonda akuyenera kuyang'ana pakupanga masewera awo kuti ogula azigwiritsa ntchito ndalama zambiri.

Zosangalatsa ndizofunikira pamoyo wotsekemera, ndi TV, makanema, ma Podcast ndi masewera apafoni zonse zomwe zikuyenda kuti muchepetse kusiyana pakati pa kutalikirana ndi kulumikizana. Vuto lazopanga ndikutulutsa mopitilira muyeso kudzera pamawonekedwe achikale: ogula amasiyidwa akufuna china chosiyana pomwe maso awo amangoyang'ana kutsatsa lina lobwerezabwereza. Chaka Chatsopano chino ndi nthawi yoyenera kuti ma brand ayike khutu lawo pansi, ndikutsata njira zatsopano zopitilira ochita mpikisano.

Masewerawa Ndi Ofunika

Chida chosagulitsidwa kwa otsatsa, masewera apafoni pawokha adapanga 48% ya ndalama zonse zamasewera padziko lonse chaka chino, ndi yaikulu $ 77 biliyoni. Masewera apafoni amakhazikika pamasewera osatsekera, osati achinyamata okhaokha. Chiwerengero cha masewerawa chasintha pazaka zambiri, ndipo msika wawo womwe akuwunikira ukukulirakulira mwadzidzidzi.

Masiku ano, 63% yamasewera othamanga ndi azimayi omwe ali ndi zaka zapakati pazosewerera wamkazi, wazaka 36. 

MediaKix, Ziwerengero Zamasewera Achikazi

Masewera apafoni amapereka mwayi waukulu wofika kwa mtundu wa anthu ndikuwunikira momveka bwino za anthu omwe akufuna. Pulatifomu imatha kulimbikitsa omvera osalumikizidwa ndikugwirizanitsa malonda kwa ogula mwachindunji. Mwanjira yosavuta, masewera apafoni amatha kulumikiza mtundu ndi omvera opitilira 2.5 biliyoni padziko lonse lapansi: mtundu waukulu kwambiri wofika pamsika wonse wazosangalatsa. Kuti mugwiritse ntchito malonda a Chaka Chatsopano, malonda akuyenera kumvera zofuna za ogula, ndi msika: sizingakhale zopanda nzeru kutembenukira ku masewera apafoni ngati njira yayikulu yopezera ndalama.

Audio - The New Frontier

Zotsatsa pawailesi sikanenso ziletso zapawailesi zama megaphone kuyambira zaka makumi angapo zapitazo. Zitha kukhala zokongola, zosalala, ndikupanga zochitika zomwe zimawonetsa kukhudzana kwenikweni ndi anthu.

Ndi oyankhula anzeru omwe amathandizidwa ndi mawu amakhala okhazikika m'nyumba zambiri ku US, zotsatsa zamagetsi ndizofala kwambiri. Amalandilidwanso bwino:

  • Pokhala ndi 58% yaogula omwe akupeza zotsatsa zomvera zamtokoma zocheperako kuposa mitundu ina, pomwe 52% adati nawonso amachita zambiri!
  • Kutsika mtengo kwa zotsatsa zamawu ndikachiwiri kwa palibe, ndi 53% ya ogula mutagula potengera malonda.

M'masewera apafoni, zotsatsa zama audio zitha kutengedwa kuti zidziwike ngati zenizeni: atha kumizidwa kwathunthu muukadaulo wopatsa, kupatsa malonda kutengeka kwatsopano komanso kosangalatsa ndi kutsatsa kwawo.

Ndizotheka kupanga masewerawa pamalonda ophatikizika kwathunthu, kuwonjezera pazomwe zimachitikira wosewerayo: monga wailesi yomangidwa mu Big Brother: The Game, yomwe idagwiritsa ntchito mtundu wa zotsatsa wa AudioMob kupereka zotsatsa zomvera nthawi yonseyi masewera.

Kukula kwa DSP yopambana kwayika AudioMob potsogolera zotsatsa zamagetsi m'masewera, kukhala mawonekedwe omwe akukondedwa kwambiri ndi omwe akutukula. Kutupa kwachilengedwe koyenda kutsatsa kosasewera mu masewera, kumayendetsa kutsogolo kutsogolo ndi pakati.

Zotsatsa zamagetsi zimathandizira osewera kupitiliza kusewera pomwe akuwululidwa; samasokonezedwa mokwanira kuti asiye masewerawa koma amachita nawo chizindikirocho. Kwa ogula, ndi kupambana chifukwa amatha kupitiliza masewera; pazogulitsa, zikupitilizabe kuwonekera kwakukulu; ndipo opanga akhoza kuwonetsetsa kuti ogwiritsa ntchito mosadodometsedwa komanso omiza.

Ndi kupambana kopambana komanso mwayi wopambana pagulu panthawi yomwe mitundu yambiri ikumenyera pakati.

Mverani Up Makampani!

Zotsatsa pama audio zikukwera, ndikulosera zakukula kwa 84% kuyambira 2019 mpaka 2025, ndipo AudioMob ikupereka yankho loyera komanso labwino kwambiri lazogulitsa zomwe zingagulitsidwe pamsika. Ndi malo ogulitsira ambiri atsekedwa ndipo kampeni Yachaka Chatsopano ikhala yopanga luso, bwalo lankhondo lazogulitsa ladzala ndikufunika kopitilira ochita mpikisano.

AudioMob Amagwiritsa ntchito mipata iwiri yayikulu yamakina ochepetsa phokoso lazamalonda: masewera apafoni ndi malo opangika mwanjira zokhazikitsira otsatsa omwe ali ndi omvera ambiri pomwe zotsatsa zamagetsi zimayendetsa wosewera wosewera komanso osachita nawo chidwi.

Kutsatsa kwama audio kumatha kukulitsa kuwonekera kwa Chaka Chatsopano mtunda wopitilira ena onse mu 2020, ndipo AudioMob ikuyendetsa bizinesiyo kuti ipange zotsatsa zomveka bwino, zosangalatsa komanso zomiza.

Pitani ku AudioMob Kuti Mumve Zambiri

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