Aaron Burcell

Aaron Burcell, CEO wa Methinks Technologies, ali ndi zaka zopitilira makumi awiri pakukula kwamakanema, ndipo anali mlangizi woyamba wa methinks komanso kasitomala woyamba. M'mbuyomu anali ndi maudindo akuluakulu otsatsa, magwiridwe antchito komanso kukula ku Grockit (yopezedwa ndi Kaplan), mtsogoleri wamavidiyo a nyimbo Vevo ndi Marcus a Goldman Sachs. Posachedwa, Burcell adagwira ntchito ngati COO ndi CMO wa Loop Media, yomwe koyambirira kwa chaka chino idalumikizana ndi FogChain, kampani yamapulogalamu ogulitsa pagulu yomwe ili ku Silicon Valley.

Marketing okhutira

Aaron BurcellLachitatu, January 29, 2020
434

Kuzindikira kwa Makasitomala mu Digital Age

Kupeza mayankho oyenera amakasitomala-ndikuwapeza mwachangu-ndikofunikira kwambiri kuposa kale kuti bizinesi ikhale yopambana. Zowonadi, kudzipangira nokha ndizovuta, omwe adafunsidwa sakhala monga adalonjezedwa, ndipo nthawi yopezera chidziwitso chamakasitomala imakhala yayitali kwambiri kuti isinthe bizinesiyo. Koma, pali njira yabwinoko yopezera zidziwitso zamakasitomala zomwe zikufunika kwambiri zomwe zimatsimikizira zomwe mwagulitsa komanso momwe bizinesi yanu imayendera. A…

Zonsezi zinayamba ngati kalabu yabuku.

Inde, ndikutsimikiza. Ndinayamba ntchito yanga pa intaneti zaka zoposa makumi awiri zapitazo. Tsamba langa loyamba linali tsamba lotchedwa Helping Hand lomwe limasunga masamba abwino kwambiri kuchokera pa intaneti kuti athandize anthu makompyuta awo komanso kugwiritsa ntchito zida zapaintaneti. Zaka zingapo pambuyo pake ndidagulitsa malowo ku kampani yomwe idathandiza anthu kusiya kusuta, imodzi mwa zoyambirira zanga chachikulu mapangano.

Ndinayamba kulemba mabulogu pa Blogger ndipo ndinachita ndakatulo pa chilichonse kuyambira ndale mpaka zida za intaneti. Ndinali ponseponse ndipo nthawi zambiri ndinkadzilembera ndekha - popanda omvera ambiri. Ndinali m'kalabu ya Marketing Book ku Indianapolis yomwe inakula mofulumira. M’kupita kwa nthaŵi, ndinapeza kuti ochuluka a gululo anali kubwera kwa ine kudzafuna malangizo aukadaulo. Kuphatikiza kwa luso langa laukadaulo komanso luso langa lazamalonda ndi malonda kunali kofunika kwambiri popeza intaneti idabweretsa kusintha kwamakampani.

Pambuyo powerenga Kukambirana Kwamaliseche, Ndinalimbikitsidwa kukhala ndi mtundu wabwino ndikuwongolera zomwe zili patsamba. Ndinkafunanso kulamulira maonekedwe ndi kumverera kwa blog yanga, kotero ndinasamukira kumalo anga mu 2006 ndikumanga tsamba langa loyamba la WordPress. Popeza ndimayang'ana kwambiri paukadaulo wamalonda, sindinkafuna kuti dera lomwe lili ndi dzina langa lilowe m'malo, kotero ndidasuntha tsambalo (mowawa) kupita kumalo ake atsopano mu 2008 komwe idakula kuyambira pamenepo.

The Martech Zone ndi yake ndipo imayendetsedwa ndi DK New Media, LLC, kampani yomwe ndinayambitsa mu 2009. Nditagwira ntchito ndi pafupifupi dipatimenti iliyonse yaikulu ya malonda pa intaneti pa nthawi yanga ku ExactTarget ndikuyambitsa Compendium, ndinadziwa kuti panali kufunikira kwakukulu kwa luso langa ndi chitsogozo mkati mwa makampani ovuta kwambiri.

DK New Media ndi kampani yanga yomwe imayang'anira zofalitsa zanga, ma podcast, ma workshop, ma webinema, ndi ma gig olankhula. Highbridge ndi bungwe langa lomwe lili ndi abwenzi ena awiri omwe amathandiza makampani kukulitsa ndalama zawo pakugulitsa, kutsatsa, ndi zinthu zina. Timapereka kuphatikizika, kusamuka, maphunziro, upangiri waukadaulo, ndi chitukuko cha makonda.

Zikomo kwambiri chifukwa cha thandizo lanu pazaka zambiri!

Douglas Karr
CEO, DK New Media
VP, Highbridge