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Nthawi ina munthu wina anatiuza kuti ife, kapena kani mawonekedwe athu omanga mawonekedwe, sanali "achigololo". Mwanjira ina, ndikuganiza kuti munthuyo anali kulondola. Mafomu, paokha siabwino, koma kwa anthu omwe amawagwiritsa ntchito ndikudalira iwo kuti apeze deta, ali ofunika, ngati si achigololo, ofunika kwambiri. Ndiye kodi inuyo monga bizinesi, wotsatsa, ndi zina zotero, muli ndi malonda kapena ntchito yomwe siili "yokongola" bwanji? Pano

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Sabata yatha ndidapeza chitsanzo chabwino cha njira yopanda tanthauzo yogwiritsira ntchito kutsatsa maimelo ngati njira yoyendetsera magalimoto kuma media media. Imelo idachokera ku Dick's Sporting Goods. Imeneyi inali imelo yosavuta, yokonzedwa bwino yomwe inali ndi mayitanidwe osavuta: Titsatireni pa Twitter ndikulandila nambala yochotsera: Chifukwa chiyani zili bwino Dick adagwiritsa ntchito chida chachikhalidwe, kutsatsa maimelo, kuyendetsa anthu

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Ndinapita nawo pamwambo waukulu dzulo wotchedwa Innovation Summit, womwe udayikidwa ndi Indy-based TechPoint. Clayton Christensen, wokamba nkhani, pulofesa, komanso wolemba kuchokera ku Harvard University adalankhula za Disruptive Innovation ndipo adachita ntchito yabwino. Chimodzi mwazinthu zomwe adapereka kumapeto kwa ulaliki wake chinali chokhudza kudziwa ntchito yomwe kasitomala wanu amafunikira kuti mugwire kapena ntchito yanu. Adapereka chitsanzo cha kugwedeza mkaka ndi momwe, kudzera

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M'malo mwanga atFormstack, womanga fomu yapaintaneti, imodzi mwa ntchito zanga ndikuthandizira kulumikizana ndi anthu (PR) makamaka kufalitsa nkhani, komwe kumayendetsa kuwonekera ndikuyendetsa malonda. Kukhala ndi chidziwitso kuntchito ndi kasitomala ndimamvetsetsa zomwe kampani Yabwino Yoyimira Pagulu ingachitire bungwe. Nazi zifukwa zitatu, kuchokera pazomwe ndakumana nazo, chifukwa chomwe mabizinesi, makamaka mabizinesi ang'onoang'ono, ayenera kulemba ntchito bungwe la PR lakunja. Mulibe Nthawi