Momwe Makina Anu a Martech Amalephera Kutumizira Makasitomala

M'masiku akale otsatsa, kumayambiriro kwa zaka za 2000, ma CMO angapo olimba mtima adayika zida zina zachikale kuti zithandizire kuyendetsa bwino misonkhano yawo ndi omvera. Apainiya olimbikirawa adafuna kukonza, kusanthula ndikuwongolera magwiridwe antchito, motero adapanga njira zoyambilira zotsatsa- njira zophatikizira zomwe zidabweretsa bata, kutsegulira kampeni zomwe zalunjikitsidwa, komanso mauthenga amakonda pazotsatira zabwino. Poganizira momwe ntchito yotsatsa yakhalira zaka zingapo zapitazi ndi