Njira 3 Zotsatsa Zachilengedwe Zitha Kukuthandizani Kuti Mupindule Ndi Bajeti Yanu Mu 2022

Bajeti zamalonda zidatsika mpaka 6% ya ndalama zomwe kampani idapeza mu 2021, kutsika kuchokera pa 11% mu 2020. Gartner, The Annual CMO Spend Survey 2021 Ndi ziyembekezo zomwe zidakwera kale, ino ndi nthawi yoti otsatsa agwiritse ntchito bwino ndalama zawo ndikuwonjezera ndalama zawo. madola. Momwe makampani amagawira ndalama zochepa pakutsatsa, koma amafunabe kubweza kwambiri ROI - sizodabwitsa kuti ndalama zogulitsira zachilengedwe zikuchulukirachulukira poyerekeza ndi ndalama zotsatsa.