Zolakwa Zisanu Ndi Zitatu Mukazipanga Pakugulitsa Magulu

Bajeti ya CMO ikuchepa, monga otsatsa amalimbana ndi kukhwima kwachuma, malinga ndi Gartner. Atawunikiranso kwambiri ndalama zawo kuposa kale, ma CMO amayenera kumvetsetsa zomwe zikugwira ntchito, zomwe sizigwira, komanso komwe angagwiritse ntchito dollar yawo yotsatira kuti apitilize kuchita bwino pantchito yawo. Lowetsani Marketing Performance Management (MPM). Kodi Marketing Performance Management ndi chiyani? MPM ndi njira zophatikizira, matekinoloje, ndi zochita zomwe mabungwe otsatsa akugwiritsa ntchito pokonza zochitika zotsatsa,