Tricia Gellman

Tricia Gellman ndi CMO wa Kuthamanga, nsanja yolimbikitsira ndalama. 3x CMO (yemwe kale anali Checkr ndi Salesforce Canada), Tricia ndi mlembi wa CMO 3.0 Kalata yamwezi uliwonse, komanso wolandila CMO Kukambirana Podcast.

Kutsatsa Ukadaulo

Tricia GellmanLachitatu, September 23, 2020
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Udindo Watsopano Wotsatsa: Ndalama, Kapena Zina

Ulova udatsika mpaka 8.4 peresenti mu Ogasiti, pomwe America idachira pang'onopang'ono pachiwopsezo cha mliri. Koma ogwira ntchito, makamaka akatswiri ogulitsa ndi malonda, akubwerera kumalo osiyana kwambiri. Ndipo ndizosiyana ndi zomwe tidaziwonapo kale. Nditalowa nawo ku Salesforce ku 2009, tinali pazidendene za Great Recession. Malingaliro athu monga ogulitsa adakhudzidwa mwachindunji ndi…

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Inde, ndikutsimikiza. Ndinayamba ntchito yanga pa intaneti zaka zoposa makumi awiri zapitazo. Tsamba langa loyamba linali tsamba lotchedwa Helping Hand lomwe limasunga masamba abwino kwambiri kuchokera pa intaneti kuti athandize anthu makompyuta awo komanso kugwiritsa ntchito zida zapaintaneti. Zaka zingapo pambuyo pake ndidagulitsa malowo ku kampani yomwe idathandiza anthu kusiya kusuta, imodzi mwa zoyambirira zanga chachikulu mapangano.

Ndinayamba kulemba mabulogu pa Blogger ndipo ndinachita ndakatulo pa chilichonse kuyambira ndale mpaka zida za intaneti. Ndinali ponseponse ndipo nthawi zambiri ndinkadzilembera ndekha - popanda omvera ambiri. Ndinali m'kalabu ya Marketing Book ku Indianapolis yomwe inakula mofulumira. M’kupita kwa nthaŵi, ndinapeza kuti ochuluka a gululo anali kubwera kwa ine kudzafuna malangizo aukadaulo. Kuphatikiza kwa luso langa laukadaulo komanso luso langa lazamalonda ndi malonda kunali kofunika kwambiri popeza intaneti idabweretsa kusintha kwamakampani.

Pambuyo powerenga Kukambirana Kwamaliseche, Ndinalimbikitsidwa kukhala ndi mtundu wabwino ndikuwongolera zomwe zili patsamba. Ndinkafunanso kulamulira maonekedwe ndi kumverera kwa blog yanga, kotero ndinasamukira kumalo anga mu 2006 ndikumanga tsamba langa loyamba la WordPress. Popeza ndimayang'ana kwambiri paukadaulo wamalonda, sindinkafuna kuti dera lomwe lili ndi dzina langa lilowe m'malo, kotero ndidasuntha tsambalo (mowawa) kupita kumalo ake atsopano mu 2008 komwe idakula kuyambira pamenepo.

The Martech Zone ndi yake ndipo imayendetsedwa ndi DK New Media, LLC, kampani yomwe ndinayambitsa mu 2009. Nditagwira ntchito ndi pafupifupi dipatimenti iliyonse yaikulu ya malonda pa intaneti pa nthawi yanga ku ExactTarget ndikuyambitsa Compendium, ndinadziwa kuti panali kufunikira kwakukulu kwa luso langa ndi chitsogozo mkati mwa makampani ovuta kwambiri.

DK New Media ndi kampani yanga yomwe imayang'anira zofalitsa zanga, ma podcast, ma workshop, ma webinema, ndi ma gig olankhula. Highbridge ndi bungwe langa lomwe lili ndi abwenzi ena awiri omwe amathandiza makampani kukulitsa ndalama zawo pakugulitsa, kutsatsa, ndi zinthu zina. Timapereka kuphatikizika, kusamuka, maphunziro, upangiri waukadaulo, ndi chitukuko cha makonda.

Zikomo kwambiri chifukwa cha thandizo lanu pazaka zambiri!

Douglas Karr
CEO, DK New Media
VP, Highbridge

Udindo Watsopano Wotsatsa: Ndalama, Kapena Zina