Chifukwa Chomwe Zosintha Zazing'ono mu Kutsatsa Kwamalonda a CPG Zitha Kubweretsa Zotsatira Zazikulu

Gawo la Katundu wa Consumer ndi malo pomwe mabizinesi akulu komanso kusakhazikika nthawi zambiri kumabweretsa kusintha kwakukulu mdzina lantchito ndi phindu. Zimphona zazikulu zamakampani monga Unilever, Coca-Cola, ndi Nestle yalengeza posachedwa kukonzanso ndikukhazikitsanso njira zolimbikitsira kukula ndi ndalama, pomwe opanga katundu ang'onoang'ono akutamandidwa kuti ndi achangu, opanga zipani zatsopano omwe akuchita bwino kwambiri ndikupeza chidwi. Zotsatira zake, kugulitsa ndalama mu njira zoyendetsera ndalama zomwe zingakhudze mzere wofunikira