Terry Ziegler

Terry Ziegler ndi CEO komanso Co-Founder wa Malangizo a T-Pro. Ndili ndi zaka zopitilira 30 za kasamalidwe kazogulitsa katundu (CPG) pankhani zamalonda, kutsatsa kwamakasitomala, kasamalidwe ka magulu, malonda ndi zandalama muudindo wa utsogoleri ndi kasamalidwe ku RJR / Nabisco, Borden Foods, Dairy Farmers of America, Synectics Group ndi AFS Technologies; Terry amaphatikiza kugwiritsa ntchito nzeru ndi utsogoleri wothandiza.

Kusanthula & Kuyesa

Terry ZieglerLachisanu, April 21, 2017
944

Chifukwa Chomwe Zosintha Zazing'ono mu Kutsatsa Kwamalonda a CPG Zitha Kubweretsa Zotsatira Zazikulu

Gawo la Consumer Goods ndi malo omwe mabizinesi akuluakulu komanso kusakhazikika bwino nthawi zambiri kumabweretsa kusintha kwakukulu m'dzina lakuchita bwino komanso kupindula. Zimphona zazikulu zamafakitale monga Unilever, Coca-Cola, ndi Nestle posachedwapa zalengeza kukonzanso ndikukonzanso njira zolimbikitsira kukula ndi kupulumutsa mtengo, pomwe opanga zinthu zazing'ono akuyamikiridwa kuti ndi okalamba, oyambitsa maphwando omwe akuchita bwino ...

Zonsezi zinayamba ngati kalabu yabuku.

Inde, ndikutsimikiza. Ndinayamba ntchito yanga pa intaneti zaka zoposa makumi awiri zapitazo. Tsamba langa loyamba linali tsamba lotchedwa Helping Hand lomwe limasunga masamba abwino kwambiri kuchokera pa intaneti kuti athandize anthu makompyuta awo komanso kugwiritsa ntchito zida zapaintaneti. Zaka zingapo pambuyo pake ndidagulitsa malowo ku kampani yomwe idathandiza anthu kusiya kusuta, imodzi mwa zoyambirira zanga chachikulu mapangano.

Ndinayamba kulemba mabulogu pa Blogger ndipo ndinachita ndakatulo pa chilichonse kuyambira ndale mpaka zida za intaneti. Ndinali ponseponse ndipo nthawi zambiri ndinkadzilembera ndekha - popanda omvera ambiri. Ndinali m'kalabu ya Marketing Book ku Indianapolis yomwe inakula mofulumira. M’kupita kwa nthaŵi, ndinapeza kuti ochuluka a gululo anali kubwera kwa ine kudzafuna malangizo aukadaulo. Kuphatikiza kwa luso langa laukadaulo komanso luso langa lazamalonda ndi malonda kunali kofunika kwambiri popeza intaneti idabweretsa kusintha kwamakampani.

Pambuyo powerenga Kukambirana Kwamaliseche, Ndinalimbikitsidwa kukhala ndi mtundu wabwino ndikuwongolera zomwe zili patsamba. Ndinkafunanso kulamulira maonekedwe ndi kumverera kwa blog yanga, kotero ndinasamukira kumalo anga mu 2006 ndikumanga tsamba langa loyamba la WordPress. Popeza ndimayang'ana kwambiri paukadaulo wamalonda, sindinkafuna kuti dera lomwe lili ndi dzina langa lilowe m'malo, kotero ndidasuntha tsambalo (mowawa) kupita kumalo ake atsopano mu 2008 komwe idakula kuyambira pamenepo.

The Martech Zone ndi yake ndipo imayendetsedwa ndi DK New Media, LLC, kampani yomwe ndinayambitsa mu 2009. Nditagwira ntchito ndi pafupifupi dipatimenti iliyonse yaikulu ya malonda pa intaneti pa nthawi yanga ku ExactTarget ndikuyambitsa Compendium, ndinadziwa kuti panali kufunikira kwakukulu kwa luso langa ndi chitsogozo mkati mwa makampani ovuta kwambiri.

DK New Media ndi kampani yanga yomwe imayang'anira zofalitsa zanga, ma podcast, ma workshop, ma webinema, ndi ma gig olankhula. Highbridge ndi bungwe langa lomwe lili ndi abwenzi ena awiri omwe amathandiza makampani kukulitsa ndalama zawo pakugulitsa, kutsatsa, ndi zinthu zina. Timapereka kuphatikizika, kusamuka, maphunziro, upangiri waukadaulo, ndi chitukuko cha makonda.

Zikomo kwambiri chifukwa cha thandizo lanu pazaka zambiri!

Douglas Karr
CEO, DK New Media
VP, Highbridge