Aliyense amavomereza kupezeka kwa zida zam'manja. M'misika yambiri masiku ano - makamaka m'mayiko omwe akutukuka kumene - si nkhani chabe mafoni choyamba koma mafoni okha.
Kwa otsatsa, mliriwu udalimbikitsa kusamukira ku digito nthawi yomweyo pomwe kuthekera kolunjika kwa ogwiritsa ntchito ma cookie a chipani chachitatu kukutha.
Izi zikutanthauza kuti njira zolumikizirana ndi mafoni ndizofunika kwambiri, ngakhale mitundu yambiri ikugwirizanabe ndi zotsatsa zomwe zimathetsa kusiyana pakati pa miyambo yapaintaneti ndi intaneti. mafoni choyamba njira.
Pali zowawa zambiri, makamaka kusowa kwa ID yokhazikika pamapulatifomu ndi ma tchanelo. Wogwiritsa ntchito nthawi zambiri amatha kukhala ndi spam, ndipo uthenga wamtunduwo umakhala wosagwirizana - kapena kutayika konse.
Upstream adapanga zake Kukula nsanja yotsatsa yam'manja pofuna kuthana ndi mavutowa. Idavumbulutsa nsanja pomwe mliri wa COVID-19 udasinthiratu dziko lapansi ndikupangitsa kuti kulumikizana pakompyuta kukhala kofunika m'malo mokhala ngati mabizinesi ambiri.
Ndiye Kukula Ndi Chiyani?
Tiyeni tiyambe ndi zoyambira. Kukula ndi nsanja yotsatsa ya digito yomwe imathandizira mabungwe kuti azipereka makasitomala ambiri, makamaka kudzera pazida zam'manja, pogwiritsa ntchito njira monga mawebusayiti am'manja, SMS, RCS, zidziwitso zamakina ndi malo ochezera. Imaperekedwa ngati nsanja yodzipangira yokha yopangira malonda. Komabe, Upstream imakhalanso ndi chithandizo choyendetsedwa, chomwe chimagwira ntchito bwino pamene makasitomala alibe zowonjezera zowonjezera kapena ukadaulo woyendetsa makampeni apamwamba akutsatsa digito.
Pulatifomu ikufuna kukhala a shopu imodzi za mtundu. Zimaphatikiza kupanga zinthu, makina opangira kampeni, kusanthula, kuzindikira kwa omvera, kupewa chinyengo chotsatsa komanso kuthekera koyang'anira mayendedwe papulatifomu imodzi.
- Gawo loyamba ndikulenga kudzera pa Kampeni Studio komwe makasitomala amatha kupanga maulendo osunthika, amakanema angapo, popanda chidziwitso chilichonse cholembera. Ndizochitikira mwachilengedwe, pogwiritsa ntchito kukoka ndikugwetsa kuti mupange, kusintha ndikuwoneratu zomwe wogwiritsa ntchito aliyense wachita.
- Chotsatira chimabwera sikelo. The Makampani Ogulitsa chida amalola mabungwe automate malonda umayenda pa kasitomala kukwaniritsa makonda njira kugula, kotero kuti malonda pamlingo akadali kumverera zofunika, contextually-kudziwa ndi payekha.
- The Kuwongolera Omvera imalola mabizinesi kupeza, kuyang'anira, kutanthauzira, kusanthula ndi kuyambitsa zidziwitso zamakasitomala kuti achite kampeni yolondola yomwe imapitilira ma seti oyambira kuti bajeti zigawidwe bwino.
- Ndiyeno pali Kumvetsetsa ndi Kusanthula mawonekedwe, omwe amapanga msana wa nsanja ya Grow. Pogwiritsa ntchito zidziwitso zambiri, mabizinesi amatha kukonza makampeni kuti azitha kuchita bwino pakapita nthawi popeza zidziwitso pazantchito, kuchitapo kanthu, churn, ndalama ndi zina zambiri.
Chitetezo ku chinyengo chimabwera kudzera pa Secure-D, Upstream's anti-chinyengo, chomwe chimateteza ku chinyengo chotsatsa pogwiritsa ntchito kutsekereza zolosera zam'tsogolo, kutsekereza machitidwe, njira yolipirira, zidziwitso za zida zomwe zili ndi kachilombo, kusanja, kufufuza zochitika ndi mawonekedwe otetezeka.
Umo ndi momwe zonse zimayendera limodzi. Tsopano tiyeni tiwone momwe nsanja ikugwiritsidwira ntchito ndi oganiza zamtsogolo.
Ndi kutha kwa ma cookie a chipani chachitatu m'chizimezime, mtundu wina wotchuka wa mowa umayenera kuyamba kupanga ubale wachindunji ndi makasitomala mumsika umodzi wofunikira - ku Brazil. Poyang'anizana ndi kusintha koteroko mtunduwo unkafuna kuyamba kumanga zida za chipani choyamba deta, kotero imatha kupanga njira yolunjika yolumikizira omvera ndikulimbikitsa zatsopano - ndikugawa bwino bajeti yake yotsatsa.
Pogwiritsira ntchito Kukula nsanja, mtunduwo udatha kupeza olembetsa a kampani yayikulu yam'manja yaku Brazil - yopereka 50MB ya data yam'manja yaulere posinthana ndi zambiri. Pasanathe sabata imodzi, idapanga zotsogola zopitilira 100,000. Izi zidawapatsa mwayi waukulu woti atha kuchita nawo ndikutumiza zotsatsa ndikuwonjezeranso mwayi wawo wamalonda mderali.
Makasitomala wina, wotsogola ku South Africa wogwiritsa ntchito ma telecom, adafunika kupititsa patsogolo ntchito yake yotsatsira nyimbo pamsika wawo. Komabe, wogwiritsa ntchitoyo anali kuyang'anizana ndi zogula makasitomala komanso zovuta zopezera ndalama popeza kampeni zam'mbuyomu zamalonda sizinachite bwino. Kwa nthawi yayitali, idafunikira ntchito yatsopanoyi kuti ipikisane nawo mutu ndi Spotify ndi Apple Music ndikukhala ntchito yayikulu yotsatsira nyimbo ku South Africa.
M'miyezi itatu yoyambirira ya kampeni, wogwiritsa ntchitoyo adawona kuwonjezeka kwakukulu kwa 4x kwa ogwiritsa ntchito omwe akugwiritsa ntchito nyimbo zake. Mkati mwa kampeni ya miyezi 8, olembetsa atsopano pafupifupi 2 miliyoni (1.8 miliyoni) adatumizidwa ku ntchitoyi. M'miyezi ya 8 yokha, chizindikirocho chinasintha khalidwe lapamwamba - koma lopanda ntchito - ntchito ya digito kukhala gwero lolimba la ndalama zobwerezabwereza komanso mtsogoleri wa msika mu danga.
Mwachidule, cholinga cha Grow ndikupangitsanso kutsatsa kwapa foni yam'manja kukhala kosangalatsa, kupatsa ogwiritsa ntchito ulendo wopambana wamakasitomala, wogwirizana ndi umunthu wawo ndi zosowa zawo, kubweretsa kutsatsa kwamabizinesi kumagawo atsopano. Pulatifomuyi yatsimikiziridwa kuti ikupereka 3x pazokambirana ndi 2 kuchulukirachulukira kuyerekeza ndi kampeni yakale yapa digito, yopanda kufunikira kopanga ndalama zamtsogolo.
Uku ndikutsatsa kwamafoni kwachitika bwino.
Za Kumtunda
Upstream ndi kampani yotsogola yaukadaulo pantchito yotsatsa mafoni m'misika yofunika kwambiri yomwe ikubwera padziko lapansi. Pulatifomu yake yotsatsira mafoni, Kukula, yapadera mwa mtundu wake, imaphatikiza zatsopano pazakupanga zodziwikiratu ndi data, chitetezo kuchokera ku chinyengo chotsatsa pa intaneti, komanso kulumikizana kwapa digito kwamakina ambiri komwe cholinga chake ndi kupanga zokumana nazo zaumwini kwa ogula omaliza. Ndi zoposa 4,000 zopambana zotsatsa zotsatsa zam'manja, gulu la Upstream limathandiza makasitomala ake, otsogola padziko lonse lapansi, amalumikizana bwino ndi makasitomala awo, kuwonjezera malonda a digito ndikuwonjezera ndalama zawo. Mayankho akumtunda amayang'ana ogula 1.2 biliyoni m'maiko opitilira 45 ku Latin America, Africa, Middle East ndi Southeast Asia.
